How to track conversions from a third party email campaign?
-
Heyy..
New to the Moz community, first question so here goes!
I'm going to be running an email campaign with an e-magazine and I want to know how to track conversions from the email they're sending out so I can monitor success/failure.
I've found Google's URL builder:
https://support.google.com/analytics/answer/1033867?hl=en
But this doesn't really explain what i'm trying to do.Can anyone of you in this fine community shed some light on this please?
Johnny -
No problem, glad I could help!
There are a few ways to view that info in GA, here is one method:
Go to your Acquisition > Campaigns > All Campaigns report
Then, make sure the correct 'conversions' goal is selected (should be a dropdown in the Conversions section)
Now, input the campaign name you created for the tracking URL into the filter input field. That field is right above the Conversions section of the report and has a small magnifying glass next to the input field (to the left of the 'advanced' link). That will allow you to only view the traffic coming from that campaign and its metrics.
You can also simply click the campaign name if you see it among the list of campaigns.
-
Thanks so much man, that really clears things up!
Just one more quick question.My goal which tracks my conversions is 'goal 5 payment made'
How would I segment the numbers to view which ones came from the email? -
Well, the Google URL builder is most likely what you are trying to do. If you set the correct parameters, you will be able to track the traffic that has come from that campaign. Then, you can see the goals that the traffic originating from those emails have completed, their behavior, and the outcomes.
A proper URL may look something like this...
- Update your domain to match your website
- the source should be the domain of the emagazine
- medium is email or newsletter
- content should be the name of the newsletter that your advertising in
- campaign should be a unique campaign name for your advertising strategy
I hope this helps! Once setup, you can track those conversions and goals that came from the traffic of the emagazine
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution model - the weighted number of conversions - GA
Hi, 1.Can someone explain me with an example what is "The weighted number of conversions under the custom selected attribution model"? How Analytics calculate it? 2. If I increase e.g social source for 1.4 in my attribution model, my organic or direct source are loosing that weighted number of conversions. Could it be because of organic or direct getting lower credit, or for some other reason? Ty. Br.
Conversion Rate Optimization | | Tormar0 -
Google Ecommerce Tracking
Hey all, I have GTM set up on a site and I am trying to enable the Ecommerce tracking functionality. My problem is this, I have access to the basket variables all they way through the checkout funnel to the payment page, but they are then lost on the payment completed page. Does anyone know how I can pass the value of the basket across to the payment completed page so I can mark the transaction completed with an actual value present. I cannot post hidden input fields or change the url get variables as the third party system that us used fails. I have thought maybe javascript calls, but not managed to get to work as yet. Can the Google session pass and hold them in the cookies that are set? Any help greatly appreciated. Cheers Tim
Conversion Rate Optimization | | TimHolmes1 -
Tracking Facebook Mobile Visits to Desktop Conversions?
Hi. If I set an ad in Facebook, I can obviously track visits, conversions and so on from that ad and see if they where mobile or desktop. However, how do I, if possible track a mobile visitor who the converts on a desktop? Eg. I go on XXX Facebook Ad on my mobile whilst in work, look around. Like what I see. Then I go home from work, open my laptopn and go on XXX website and send an email enquiry form in. Is this possible to track? Thanks
Conversion Rate Optimization | | YNWA0 -
Any possibility to track goal completions/conversions at a sub-page (non-landing page) level in Google Analytics?
We’re promoting our sub-page it's http://www.flightcentre.ca/flights/london on our homepage under the slideshow so I need to see how many people went to the homepage, then went to this page, and then converted (enquired or booked.) What I can’t see is how many people did that. I know how to look up how many people landed on that page and then converted, but I need to know how many people navigated there and then converted. Is that possible? I can only see Goal Completions if I look at that page as a landing page, but that only presents a very slim view of the total visits when compared to those pages generally. Any way to check the entire behavior or activities happening through this page i.e. /flights/london?
Conversion Rate Optimization | | flightcentre200 -
Ideas on multi layered conversion opportunities
I was speaking with an SEO and he brought up multilayered conversion opportunities - means of capturing a users info dependent on the point in the purchase process they are. The two examples he used were a user who just wants to download a brochure to "window shop" and a user who is ready to buy and wants to get a price. Just curious if anyone had any additional ideas for means of conversion other than the 2 above and any additional thoughts or ideas on the matter.
Conversion Rate Optimization | | jarjarjarvis0 -
Goal Tracking WIth Optimizely
Hi Guys, I am finally delving into the world of conversion rate optimization and split A/B Testing. It's all going well, have crazy egg for heatmapping (which is bringing up some interesting stuff) and I have decided to test some changes. I have setup a variation in optimizely, so i can see what effect the change would have, but i am struggling. I am trying to add the hellobar via crazy egg to a variation (it's just a simple piece of javascript), but when I do I get the following error "Error evaluating variation javascript:
Conversion Rate Optimization | | nezona
SyntaxError: expected expression, got '<' I thought optimizely was supposed to be easy to use!1 😞 Regards Neil0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
Lookiing for examples of local "small biz" sites with phone or contact form conversion points
Hi Guys, I'm looking for any good examples of small business sites that you've come across that do a good job at converting potential visitors to clients. I'm primarily thinking about service oriented business such as Doctors, Dentists, Salons, Clothing stores, small restuarants, car detailing services, local photographers, etc. I'm just trying to digest other examples and look for new inspirations.
Conversion Rate Optimization | | DotCar0