Is it possible to extract the exact USER search terms used on adwords campaigns?
-
Suppose I have a adwords campaign, with an adgroup targetting the broad match term "cell phones".
Is it possible to get metrics on the exact keywords users have used to create ad impressions, clicks or conversions for that campaign?
Many thanks
-
Great - thats extremely helpful
thanks
-
Yes you can see this in two places:
-
Within Adwords you can go to the keywords tab and there will be a button directly above your list called "See search terms".
-
In analytics go to Traffic Sources >> Adwords >> Keywords. Then if you look at the drop down in the second column that currently has "none" selected you can chose "matched search query" and that will show you as well
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
Should Mobile Header Design Use Big White Area for Large Male Thumbs when 65% + of Visitors are Male?
About 65% of our visitors are male. Consultant "A" produced design "A" (see attached). This design incorporates large white areas so there there is sufficient space for male visitors with larger fingers. Consultant "A" also was of the opinion that the menu "hamburger" bar should have the word "menu" under it and that displaying it would increase conversions. Consultant "B" is of the opinion that displaying as much content above the fold is key to maximizing conversions. They believe that we don't have to use so much space between elements and that the word "Menu" is not necessary to display beneath the hamburger. I have enclosed design "B" from consultant "B". Personally I prefer the 2nd design, however I understand that conversion is down to a science and there are certain accepted protocols and standards that serve to increase conversions. Does anyone have opinion as to which of the 2 attached designs would work best for conversions? Thanks,
Conversion Rate Optimization | | Kingalan1
Alan UOf1rKo eQRWToZ0 -
Root or sub domain for my site? (I forgot which I used to target)
Hi there, I'm sorry for what is most likely a daft question with an easy answer. I have searched the web but whilst there are lots of answers about this generally, nothing seems to answer my specific problem. I have just begun relaunching my site - workingfirstaid.co.uk - but basically cannot remember if I used to try and get links pointing to www.work... or work... I know I have so few links already that it probably doesn't really matter, but I don't want to spend time pointing to the wrong version. My internal links point to the non www version, but searching google for [working first aid] brings up the www version. Thanks in advance for your time! Cord
Conversion Rate Optimization | | cordite0 -
Adwords Conversion Optimiser
OK Mozers! Here's the situation (my parents went away on a weeks vacation...) • I am managing an online furniture retail website Infurn .com • Our budget is 500 euro per day and we need basically 20% cost per sale and im hovering at 30 - 35% • I recently was given the opportunity to participate in The Conversion Optimiser which allows you to set a desired CPA and Google works its magic geting you that target by adjusting your bids accordingly using historical campaign data. • Is this something I should use? Or should I continue to hone my ad groups, bids, products, landing pages, and ad copy until I reach my 15 - 20% CPA goal? Thanks!
Conversion Rate Optimization | | TheGrid0 -
Google Plus account - Should I use Brand or Product Type
Hi Let's assume that our company's name is "Smith Computers" and we specialize in Ultrabooks (for those who don't know - super light and slim computers - a niche within computers for the matter). Under which name would you open the Plus account - Smith Computers Ultrabooks Smith Ultrabooks Smith Ultrabooks Computers The example is not 100% but the question remains - No one knows Smith Computers and even if we turn up in search results for computers, the customers are not looking for our type products.
Conversion Rate Optimization | | BeytzNet
However, it is our brand name! Ultrabooks - I assume it will help us gain followers faster but will be hard to brand. The followers will be people who like the product and not the company but might be good people to sell to in the future. I'd say that option 3 is half branding and option 4 is 75% branding 🙂
Both will also have good chances to pop up in search results. The company at hand is a family owned business. We do not plan to rule the industry but rather taking it to the next level. We do not count on having thousands of people searching Google for "Smith Computers" like Best Buy etc. Please consider that at the end we want to use it both for promoting our brand (slowly) but also (and maybe mainly) SEO (by getting more people that click +1 onsite). We currently have lots of Facebook followers but naturally they only Like and not +1 Please help...0 -
Any providers offering a/b testing using JS callbacks?
Hi all, I am looking to test the impact of buy button wording on conversion rate. The website in question has a few thousand products on non-dynamic URLs. The common a/b testing products on the market restrict tests to a single URL, or you have to enter all the URLs being tested which isn't practical. Ideal Solution What I'd really like to do is: use the provider's web app to configure an experiment with a name and a description of the variations; use some JS code to run the experiment with a callback to carry out the variation. This would allow me to easily put this code on the product details page template. I've written example code below for how this would look. When the experiment is run, the provider's framework would a) tell my code what variation to run, and b) handle the measuring of conversion rate. Questions Are there any providers which work like this? Is there an alternative solution on the market? If there isn't someone already doing this, would it be useful to anyone else? Joel // Loads the provider's framework. // Setting the experiment to run when doc is ready.
Conversion Rate Optimization | | switchplane
// Assumes jQuery environment.0 -
Huge Increase in Search Traffic - Expected Drop in Conversions?
We've recently implemented a successful strategy whereby we've increased non-branded organic search traffic by over 50%. We started with our niche products and secured those rankings and then expanded the program to include local results. Rev is up, trans# is up, but conversion rate dropped. Here is the question...is there an acceptable ratio between the percentage growth in visits and the percentage decrease in conversions?
Conversion Rate Optimization | | NaHoku1 -
Can I track user journeys from a particular source?
We want to track users from a particular campaign to see what they do when they get to the site. The site generates revenue from clicks out so we want to be able to see whether visitors from a particular source click on multiple deals. i.e. enters from the source and then clicks on 3 different deals that take the user to other sites. Using GA, can I track this by implementing UTM on both the campaign links and outgoing links? Can I see exactly how many deals the average user is clicking on? As far as I know I can: Track visitors from the campaign Track overall clicks on deals Divide click outs by visitors But I can't track how many deals the visitors from campaign A clicked on... or can I?
Conversion Rate Optimization | | Red_Mud_Rookie0