Video Hosting Question - host on website via wistia type solution or upload to youtube and embed?
-
I have a client that owns a Video production company. They have a lot of video examples of all their different types of services i.e. commercial production, TV broadcast production, business videos, training videos, etc.
Where should I host their portfolio of videos, should I:
A: Use a paid video hosting solution like wistia
B. Upload to youtube or vimeo and embed to my own site
The only videos titles with keywords that I could see bringing any type of conversions for their business would be their demo reels, for example: "Atlanta Corporate Video Production Demo Reel." The other videos would be the name of the video "Court TV: Cop On Trial For Killing Wife" and therefore wouldn't bring the kind of visitors that are searching for a video production service. This is why I'm curious about what the best hosting option is.
Any advice would be a great help.
-
Don't think this is a suitable alternative to securely hosting if you want rich snippets - because it isn't. While Yoasts plugin will allow you to get the rich snippet - it won't stop YouTube outranking you for your own video and also only works with a bit of a hack that YT may turn off at any time.
-
It ultimately depends on what you want to achieve - from both a business and marketing perspective.
If you want video rich snippets and conversions - use a third party solution like Wistia.
If you're trying to improve brand awareness through social engagement, use YouTube.
As it's essentially a show reel and you're trying to get people to come to the website in order to learn about the company - i would suggest using Wistia and focussing on rankings and conversions. The content won't do very well on YouTube, so you have little to gain by putting it there.
For a more in-depth explanation, i have written about the whole subject here www.seomoz.org/blog/hosting-and-embedding-for-video-seo and this advice still stands.
-
- You Tube - It has a larger audience
- Yoast's new Video Plugin (if using Wordpress) - Embed the youtube video on your site, the plugin creates the video sitemap and rich data (SERP display image) for you.
-
Check out this blog it may be of some help. http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo I'm using jwplayer hosting myself; a couple of YouTube embeds; and now experimenting with Bits On The Run so I can see if I get any rich snippets and so I can see some analytics.
-
I went through the same problem as you. I went for the Youtube option, embedded 3 videos onto my site and used the old object code so that my videos would get indexed. It took ages for Google to even acknowledge them, never mind show them on the SERP.
I changed to Wistia, using the free option of 3 videos (it might be 5?) and within less than a week, my videos were returning in the SERP linking to the correct page on my site. My site is also listed for the same page on the same SERP. So in effect, 2 results for my one page on the first page of Google.
My good experience!
-
Since you are just starting with a Video SEO project, I would strongly encourage you to go the route of a service like Wistia. I just wrote a blog post on the whole subject located here: http://www.danatanseo.com/2012/09/creating-video-seo-strategy-is-hard-but.html There are references to other helpful resources in the post too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A website for China - SEO & Marketing
I want to launch a website in China and have read that the best way forward for Baidu SEO is to host the site in China itself - does anyone have experience with doing that? It seems there are a few hoops to jump through, but I imagine I'm not the first to try?
Branding | | jo910 -
Unpublishing content question
Hi there, a disgruntled ex-employee requested that my company (a large publisher) unpublish a large number of at this point fairly dated articles. We're going to honor his request. The traffic numbers to these articles aren't significant, but I wanted to understand the SEO ramifications. Two questions: 1. These articles in sum account for 0.51% of site traffic. Will removing them outright cut off just that chunk of traffic? Or will it also affect search rankings for all of our remaining articles? 2. How should we handle unpublished URLs? Is it better to redirect the user to our homepage or a friendly, recirculation-oriented 404?
Branding | | TheaterMania0 -
Website Name Before Search String in Google SERP
I'm curious to hear whether it's better to have your company name before the Search String, or after it?When I search for Church Management Software in Google, some results place the company before the string.
Branding | | ChurchCommunityBuilder
**In attached image
(Pink Squares : Company Name)
(Blue Squares : Search String) Please indicate in your response if there is any study, experiment, or evidence to back your answer. Thanks for your help! NameOrStringNameOrString cmsSerp.jpg0 -
Migrating Youtube Channels
Does anybody have any advice for migrating Youtube Channels. In other words there is one account with a handful of videos and another account with a handful of videos and we will want to migrate them to just one account. Is it really just re-uploading them and deleting the older account or is there more to this than that? Thanks,
Branding | | DRSearchEngOpt
Chris Birkholm0 -
Revisited: The subdomain vs subdirectory question
This has been much discussed before, but I would like to bring it up again in a specific content. I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform. The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have! The exapmles are: Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc). Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music Thanks!!
Branding | | stacksnew1 -
Video Creation Ideas On A Budget
I am trying to help a friend add quality content to their site. It's been determined that video is a great medium for much of it. However, their budget and time is limited. Here are some ideas I've had so far and comments on each. Outsource to a budget production company Pros: $500/min or less (I hope), time saving Cons: Quality, possibly boring Sock Puppets Pros: Doable in-house, creative and engaging, multiple characters possible for a conversation rather than 1 actor Cons: Does not fit the corporate theme/feel of the site GoAnimate Cartoon Animations Pros: Doable in-house or hired creator at $500/min or less, creative and engaging, multiple characters possible for a conversation rather than 1 actor Cons: Off-limits, as this is being utilized by a subsidiary partner site that we need to differentiate from Slideshow Video Pros: Doable in-house, no actors required Cons: Possibly boring, only suitable for certain topics Does anyone have any additional ideas to throw out there or comments on how to implement the above in a suitable way for this corporate site?
Branding | | TheDude0 -
Acquired Premium Domain, question about Brand name change related to SEO
We recently acquired a premium domain name The domain we were operating on before had a lot of SEO done on it, as well as branding campaigns. Now that we have the premium domain, would it be wise to start doing SEO on the premium domain and discontinue old domain promotions if we plan on changing the brand name? to clear up any confusion, we own for example AAAFurnitureStore.com we acquired the premium domain: AAAFurniture.com should we redirect AAAFurnitureStore.com -> AAAFurniture.com or since we already have established presence/brand do opposite and redirect AAAFurniture.com -> AAAFurnitureStore.com and keep the brand name same as "AAA Furniture Store"?
Branding | | lafurniturestore0 -
YouTube search
Searching for our branded term "smartdraw" in YouTube Search returns: #1 http://www.youtube.com/watch?v=0_V9l3tOH-0
Branding | | SmartDraw
#2 http://www.youtube.com/watch?v=s2GgoAC2cU0 (our video) Comparing YouTube stats for the two videos: Result #1: Total Views: 15,103
Likes: 9
Dislikes: 0
Comments: 3
Favorites: 15 Result #2 Total Views: 72,223
Likes: 11
Dislikes: 0
Comments: 3
Favorites: 17 The #1 video does not include "smartdraw" in the title, rather "Smart Draw", does not include anything in the description, and does not include the keyword in the tags. The #2 video includes "SmartDraw" in the title, includes "SmartDraw" in the description, and includes "smartdraw" in the tags. The author of the #1 video has only posted 2 videos with 4 subscribers vs. 46 videos and 128 subscribers Does anybody have any suggestions on why it's ranked #1 or how I can improve our YouTube search rank for our brand name? =/ Thanks!0