Google plus Rich snippets for guest posting on large websites
-
I work for a content marketing company and the majority of our clients are large banks looking to get their message out there.
We're thinking of favouring writers with Google plus profiles and adding the rel=author tag so all the articles incorporate rich snippets and a profile image.
So this is more of a discussion into whether you think this would be beneficial to a large corporation.
I know it aids in search and authority but it would mean a company would have many faces and they usually have one.
Think of when a company makes a speech on TV its always 1 person designated as the company spokesperson.Another way would be to write on behalf of somebody in the company and have there profile image but I can imaging this is frowned upon by Google.
What are your thoughts
-
I think requiring all guest writers to have a G+ profile is going to be a growing trend, and it's absolutely worthwhile.
Beneficial to a large corporation? I guess that depends on how it fits into their overall marketing strategy. If that strategy involves SEO, and having individuals representing the company doesn't turn them off, then it's a good thing.
Regarding "write on behalf of somebody in the company and have there profile image" - I'm assuming you mean having someone ghostwrite the content for someone in the company? Most people won't admit it, but it's common practice to have copywriters write content for brand representatives. If the person being represented by the content is OK with it, I think that's all that really matters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
Do you think its better to have a published date AND a last updated date ? Does google even look if you updated but left the published date old
Do you think its better to have a published date AND a last updated date on Posts ? Does google even look if you updated but left the published date old I was thinking of adding a "last updated" field to my articles. But is it worth it? or should I just keep it uncluttered and leave only the last published date? I would think that Google would not notice if I updated a last updated meta field since their is a published date field already.
Content Development | | ianizaguirre1 -
What are your favorite "reverse guest posting" techniques?
There's plenty of content out there that teaches how to become a guest author on other blogs. However, I'm looking for ideas on how to attract other authors to post on our own blog (www.reviewjump.com/blog). Specifically, we're targeting agencies and marketers to write for us. Admittedly, it's a fairly new blog, but we've done quite a bit of outreach so far, and this hasn't been brought up as a concern. Ironically, we've found that many agencies we've spoken with don't even maintain their own blog. I'm guessing if they don't author their own, why would they spend the effort to write for ours? Anyway, to make it easy for authors to apply, we even created a specific page for it (www.reviewjump.com/guest-author/). And I know that while some sites charge $100's for guest posts, this would be free for our published authors. We are making some headway with our outreach, but I was searching for any helpful ideas you can share on what works for you and your "reverse guest posting" strategies. Thanks in advance!
Content Development | | bdiddy
Brodie Tyler0 -
Recommendations on the URL Structure When Posting Blogs
Sites are adopting different URL structures for posting blogs (examples below). Quicksprout ( www.domain.com/dateposted/blogposttitle) Moz (www.domain.com/blog/blogposttitle) SEO Book (www.domain.com/blogposttitle) What do you recommend?
Content Development | | SEO5Team0 -
Why did Moz remove thumbs down from blog posts?
You may have already noticed one of the decisions we made when we redesigned the Moz Blog:
Content Development | | Trevor-Klein
We removed thumbs down from the posts. And it was largely in the name of transparency. Wait, HUH? You took away a method of critique, and you're calling that transparent? Yes. Here's the scoop: Thumbs down are one of the most cryptic, uninformative, and often passive-aggressive forms of feedback on the Internet today. By removing the mud from the water, we make the entire picture clearer. It's so easy to see a handful of thumbs down on a post (we would almost always get 1-2), and begin hypothesizing what went wrong. We shouldn't have published that one. The topic was too tangentially relevant; it was too long or too hard to follow. There wasn't enough evidence to support the claims. We could dive into analytics, attempting to glean clues about what happened, but in reality, any one of the following are reasons someone might thumb a post down: The title is confusing The topic is one that I'd like to deny exists (algo update, e.g.) The milk I poured on my cereal this morning had gone bad, and I need to take out this frustration somehow I once had a falling-out with the author of this post I still have a bad taste in my mouth about yesterday's post, which is skewing my thoughts about this one I found one of the comments offensive My finger slipped on my phone while I was trying to thumb this post up (we've confirmed this happens) I didn't like the author's self-promotion in this post I saw the new Star Wars trailer, and am terrified that Disney might think including Jar Jar's long-lost brother in the new film is a good idea. I hate everything right now. Okay, the last one might be a stretch. But you get the idea. Sometimes a post would receive a disproportionate amount of thumbs down simply because the author was proposing an idea that wasn't popular, no matter its importance. One great example: Carson Ward wrote a fabulous post in 2012 titled "Guest Blogging – Enough is Enough," divining what Matt Cutts would write about nearly 17 months later. The response? 45 thumbs down – one of the most maligned posts in the history of the Moz Blog. Authors have emailed us in a tizzy, asking if their thumbs down meant they weren't quite right for the Moz audience, and in replying to them we came to this overarching realization: We didn't know why they got thumbs down, and we couldn't find out with any certainty, but more often than not it just didn't really matter. We were confident in their points and their presentation, and real criticism would nearly always show up in the comments. All that said, we love it when people offer up constructive criticism. We always take it to heart, and hearing directly from you all is the best way we can improve. For that reason among many others, we'll always have the comments below the post. If you feel like a post wasn't up to snuff, please take a moment and tell us why in those threads (please keep it TAGFEE). One last note: Thumbs down remain available on comments, though that's a temporary stop-gap while we work on a more informative system for flagging comments that are offensive, or facepalm-worthy attempts at links (they're nofollowed anyway!), or otherwise inappropriate for our community. We'd love your questions or comments on this change, and hope you're enjoying the new look of the Moz and YouMoz blogs!11 -
What is the easiest way for me to pitch a blog post for inclusion on SEOmoz?
I want to write a post about why PR people have been doing content marketing for decades. It is just that most don't realise it. I then want to cover 5 content marketing tips from the PR industry, looking 'beyond the infographic'.
Content Development | | PRAgencyOne0 -
Guest blogging resources
Mornin' Anyone have any guests blogging resources to find guest bloggers and blogs to guest post on? I've been using My Guest Blog but it runs dry after a while. Thanks
Content Development | | Martin_S0 -
Google Site Search
Hi, I was just wondering if anyone had used Google Site Search before and what they thought of it? http://www.google.com/sitesearch/ It seems quite expensive for just returning your own pages but would be interested to find out more. Thanks
Content Development | | ASOS0
