My e-commerce site is getting great results with customer search for our store name, but we are still on page three or four in google when search for product key words. How can I get us on the first page when searching with product titles?
-
<colgroup><col width="183"></colgroup>
-
Hi Jennifer,
Sorry for the late response, been at Pubcon 2012
Anyway, some basic tips I would give for you to rank better for product names/types are:
- Your site has very few backlinks. Upon looking at http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.hocksports.com%2F&=Search you can see you only have links from 11 other domains. You ned to dramatically increase this. Perhaps start with these 5, they are very easy to obtain: http://www.bradkrussell.com.au/followed-links-authoritative-domains
- There is very little content on the homepage besides products. Try having some brand highlights and a bit of SEO text about what you sell (with links to your top categories).
- The same can be said for your category pages. E.g http://www.hocksports.com/baseball-softball-bats/ seems to be targeting 'Closeout Baseball Bats" and "Closeout Softball Bats" but you don't use these exact terms in your page title or on the page. You need to put more content besides just products. Write 1-2 paragraphs about the product type with a few keywords.
- Content, content, content. Start a blog, have buying guides for particular products etc.
Hope this helps
-
-
Jennifer if you share your site URL ill have a look for you
-
Ranking well for brand terms and less so for more generic/non-branded keywords is common for most all companies. Like Brian said, there could be a lot of reasons, and that guide has some great tips to address. There's an entire art and science to making things work.
-
Hi Jennifer,
It depends on a number of factors such as keyword competitiveness, how well your on-page optimisation is for those pages, if your site is new or not, the quality of your backlinks and most importantly the quality of your content - is it educating the reader about that particular product?
If you're new to SEO I would suggest you read the SEOmoz Beginner's Guide to become more familiar with how SEO works.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Analytics update in Google Webmasters Tools? Where can we find search queries bringing traffic to website?
I just got up and see Search Analytic's being updated today totally. Their is no option to see old reports. As Search Analytics only share 999 keywords.
Search Behavior | | csfarnsworth
Whats next now?
How can a webmaster finds all search queries bringing traffic to his website?
Any paid or free tool?
Google Analytic's > Acquisition > Search engine optimization > search queries will this area helps? Whole question revolves around. Any good tool that will help you find all the queries bringing traffic to my website?0 -
Google smacked my site and dropped all rankings, can't find out why
I have checked out everything, I mean everything. We have no dupe content, our content is a little thin, but it is ours and accurate enough to help our customers.We follow all SEO guidelines and make sure we de-index any pages with no / little content (like privacy, or faq) All in all, we haven't done any major updates to the sites, and everything was great (page one on almost all kw) but beginning of the month, all kw wiped to the second page, than third, than back to one and now pretty much gone (rank 100-200) I really don't know what to do. We didn't receive a manual action, and the last algo update was nothing big to cause such a drastic change. Meanwhile our competition (multiple sites) are gaining in ranks and nothing happened to them (most of them have even less content and not even SSL) Negative SEO is out of question, I check all links via ahrefs every other day. Any help is appreciated Thanks
Search Behavior | | s-s0 -
Time Spend on Site from Smartphone vs Desktop
On a website with a well optimized website for smartphones, how long time should one expect the average user spends on the website - from their smartphone - as a % of the time users spends from a desktop.
Search Behavior | | khi5
Example: if average user spends 10min on the site from a desktop, is 5min (50% of..) a decent number to expect? If anyone has any done any studies or have data on this, would be appreciated. thank you0 -
Banned from Google
Hello experts I need some help. I have a customer that have been banned from Google´s top ranking. I need an expert to get the cusotmer back on the track again.. Cann you help? Regards Peter
Search Behavior | | seopeter290 -
Google Analytics Search Engine Optimisation Report
Hello, Quick question. How much data should be available within Google Analytics within the Search Engine Optimisation Reports? I was always of the impression it was 6 months, however the data available as of this date only extends back to January 1st 2013. Thanks,
Search Behavior | | HelloAlba0 -
How to test a site for usability with hundreds users and get genuine feedback?
My question is twofold; firstly is there a recommended company that I could use to get feedback on my site usability. Ideally I would like this company to arrange a focus group of a couple hundred people that fit into the right demographic and organise a report on the opinions of the group and the issues faced. Secondly an in-house understanding of usability Now I would like to think that when I review a site for usability I am not biased in any way. But I believe that if I look at the page that I have created or even collaborated on that I will always miss usability issues as I frankly think my/our creation is amazing. I'm interested to know how people rank and check their site usability and what factors rank highest in their assessments i.e. the tools you use and how you use them.
Search Behavior | | Stefan-Thorpe0 -
Google Is Displaying An Alt image tag as my homepage's page title
Google is randomly displaying the alt image tag as the page title for my homepage. It happens when you search for the brand name, but the page title appears as "BrandName Logo" (obviously not "BrandName"). Has anybody seen this happen before?
Search Behavior | | MichaelWeisbaum0 -
Can we rank as a related search query on a competitor's brand keyword?
One of my clients wanted to know whether it's possible for him to rank as one of the related pages on Google for a brand name of a competitor. I honestly don't know whether it's possible so any ideas whether it's possible and if so, ideas on what can be done is greatly welcome. Thank you in advance. 🙂
Search Behavior | | als0070