My e-commerce site is getting great results with customer search for our store name, but we are still on page three or four in google when search for product key words. How can I get us on the first page when searching with product titles?
-
<colgroup><col width="183"></colgroup>
-
Hi Jennifer,
Sorry for the late response, been at Pubcon 2012
Anyway, some basic tips I would give for you to rank better for product names/types are:
- Your site has very few backlinks. Upon looking at http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.hocksports.com%2F&=Search you can see you only have links from 11 other domains. You ned to dramatically increase this. Perhaps start with these 5, they are very easy to obtain: http://www.bradkrussell.com.au/followed-links-authoritative-domains
- There is very little content on the homepage besides products. Try having some brand highlights and a bit of SEO text about what you sell (with links to your top categories).
- The same can be said for your category pages. E.g http://www.hocksports.com/baseball-softball-bats/ seems to be targeting 'Closeout Baseball Bats" and "Closeout Softball Bats" but you don't use these exact terms in your page title or on the page. You need to put more content besides just products. Write 1-2 paragraphs about the product type with a few keywords.
- Content, content, content. Start a blog, have buying guides for particular products etc.
Hope this helps
-
-
Jennifer if you share your site URL ill have a look for you
-
Ranking well for brand terms and less so for more generic/non-branded keywords is common for most all companies. Like Brian said, there could be a lot of reasons, and that guide has some great tips to address. There's an entire art and science to making things work.
-
Hi Jennifer,
It depends on a number of factors such as keyword competitiveness, how well your on-page optimisation is for those pages, if your site is new or not, the quality of your backlinks and most importantly the quality of your content - is it educating the reader about that particular product?
If you're new to SEO I would suggest you read the SEOmoz Beginner's Guide to become more familiar with how SEO works.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Export Google Search Results
I would like to export a list of pages indexed by Google and other search engines. According to our site search with google, we have over 300,000 pages indexed. Anyway to export a list of all of these pages? Tools like ScreamingFrog (which I own a copy of) can crawl your site but does not tell you the pages indexed by a search engine... I've tried using tools that will let you export each page of the results. However, this won't work for a 300K page website. Thanks for your help!
Search Behavior | | Evan_Wright0 -
Image ranking in Google but not in Bing and Yahoo search results
Hello, I have one image from my blog post which is ranking well (ranking in first page for all related keywords) in Google web search as well as image search. Getting pretty good visits from the image result itself for past few days. But this image doesn't appear/rank anywhere in Bing and Yahoo search results. Can anyone tell any specific reason for the same? Any methods to follow? Any solution? Please guide me.
Search Behavior | | zco_seo0 -
Store locator searches online and offline store visits
Hi All, What is the accepted % for visitors that conduct a store locator search online actually visiting that particular store for the nutrition industry? (For example if 50 people used the store locator search on the website , we can confidently say that 25 of them actually went to that store) Any input or reference to studies/white papers on this topic would be appreciated. Cheers, SEO5..
Search Behavior | | SEO5Team0 -
Looking for something better than Googles in page analytics
Buongiorno from 12 degrees C wetherby UK 🙂 I'm interested in measuring content engagagement, things like what gets clicked on mouse tracking beahaviour etc. Google Analytics in page analytics does a good job but is there another product able to guage user interactive behaviour with content (Yes ive added event tracking). Thanks in advance,
Search Behavior | | Nightwing
David1 -
Is a Shorter Page Title Better?
Is there any evidence that SEs give a greater weighting to keyword phrases in the page title if there are less characters? For example: 1. "Buy Silver Bullion" 2. "Buy Silver Bullion Coins Bars Rounds Easily Privately Securely" The key phrase I am trying to optimize for is "Buy Silver Bullion." To my knowledge, current practices would say the 2nd phrase is better optimized since it contains more keywords and it has a few USPs. But is there any evidence that the 1st example would be higher ranked in google for the phrase "Buy Silver Bullion" because it is more focused than the 2nd?
Search Behavior | | nwright0 -
Keyword Search Historical data?
Is there a way to track the history of keyword search over time. I.E. the frequency of the Google search of the phrase 'unpasteurized milk' from 2006-2012 to see trending patterns.
Search Behavior | | preventionaid0 -
Google button +1 ( SEO point-of-view )
Hello Folks, First of all, I want to start by: this is a "discussion" topic, which theres no right or wrong answer. I would love to hear from everyone your toughts about the GOOGLE +1 BUTTON , for the SEO point-of-view indeed. I assume that I did not add it to my websites yet, theres some reasons why. You guys added it? How is your audience behaviors against the button, they often click on it? It changed anything in your ranks, after they clicked on it? Thanks in advance.
Search Behavior | | augustos0 -
Problems with my bounce rate for my site
Hi on my site Weight Loss Hypnotherapy site i have a bonce rate off 55.1 where up to now 60 people have stayed on the site for less than one sec and i would like to know how to combat this and how to keep people on the site for longer. I have tried playing around with the content but i am thinking about adding images to make the page look better but would like the advice from others. many thanks for your help.
Search Behavior | | ClaireH-1848860