Local Versions of Pages
-
I have a site that offers services across two states and was wondering if I would see any benefit from creating pages such as:
SERVICE in CITY, TX
Would I need to change the content on the pages completely or could I simply swap out the city/state if I have roughly 3-5 combos I want target?
-
Thanks, Robert. Hope business is going good for you this fall!
-
Nice add Miriam,
As always!
Best
-
Hi Terry, As Robert has correctly stated, if you're going to take this approach, it's critical to take the time to do it right. Adding city landing pages to your site could potentially drive a small amount of organic traffic your way, but adding duplicate pages will only harm you. So, the task at hand becomes to figure out whether you've got something distinct to say about the services you offer in each of the target cities. The creativity of your thinking and approach will be so important here! Depending on the competitiveness of your niche and the locales you are targeting, organic SEO (like linkbuilding) may be able to take you to a certain point in the SERPs with these pages, though as you have noted, you cannot really hope to compete with true local businesses with real, physical locations.
-
Thanks I was wondering about the duplicate content issue, just seen so many cases where people have done this and wasn't sure if it actually works.I will definitely look into doing custom content for each page.
We're unfortunately not physically located in either, most of our services get handled over phone, email, and screen sharing. I know this keeps us off of google local for these, we're mainly hoping to catch any local searches that may happen.
-
Do not swap out city state as it will still be duplicate content. Take the time to do it right and it won't take long at all.
The question is are you physically located in say Tyler and Shreveport? If so, do local in both first. Then have pages that are city specific, but with different content. Not spun, different.
You will be glad you did. I would suggest minimally acquiring phone numbers that are specific to the cities you serve from the pov of user interaction with search.
Hope it helps.
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is Single Page Application (SPA) bad for SEO
Hi guys. I am quite inspired of SPA technique. It's really amazing when all your interaction with the site is going on the fly and you don't see any page reloads. I've started implementing the site with this instruction and already found nice guys to make the design. The only downside of the using SPA which I can see **is the **SEO part. That's because the URL does not really change and different pages don't have their unique URL addresses.
Web Design | | Billy_gym
Actually they have, but it looks like: yoursite.com/#/products yoursite.com/#/prices yoursite.com/#/contact So all of them goes after # and being just anchors. For Google this mean all of these pages is just yoursite.com/ My question is what is really proven method to implement the URL structure in Single Page Application, so all the pages indexed by Google correctly (sorry I don't mention the other search engines because of market share). The other question, of course, is examples. It will be great to see real life site examples, better authority sites, which use SPA technique and well indexed by search engines.1 -
Why is Google displaying meta descriptions for pages that are nowhere contained in said page metas?
Certain search keywords are pulling up incorrect page titles and meta descriptions for our site. I've looked through our code, and the text used by Google in the search results is nowhere found inside our site. I've also looked at previous iterations of our site from over a decade ago and still haven't found it. I then searched specifically for the exact phrased incorrect meta descriptions and found a long list of spammy sites linking to our domain with the exact, incorrect meta description. Is this why Google is displaying the incorrect data, and how do I get Google to use the meta descriptions from my actual site?
Web Design | | Closetstogo0 -
Advice needed: Google crawling for single page applicartions with java script
Hi Moz community,we have a single page application (enjoywishlist.com) with a lot of content in java script light boxes. There is a lot of valuable content embedded but google can not crawl the content and we can missing out on some opportunities as a result. I was wondering if someone was able to solve a similar issue (besides moving the content from the java script to the HTML body). There appears to be a few services sprouting up to handle single page applications and crawling in google.http://getseojs.com/https://prerender.io/Did anyone use these services? Some feedback would be much appreciated!ThanksAndreas
Web Design | | AndreasD0 -
Should my link href be www or go direct to page?
Hi, just wondering which is the best format for linking to pages. In my navigation at the moment i have links like; Car Repair Services Is this the recommended format or should it be; Car Repair Services Many thanks for any answers. Alex
Web Design | | SeoSheikh0 -
Duplicate Page Content mysite.com and mysite.com/index.html MOZ Dashboard
According to MOZ Dashboard my site shows Duplicate Page Content mysite.com and mysite.com/index.html .What i can do for that .redirect mysite.com/index.html to mysite.com .then how can i do that using .htaccess file .
Web Design | | innofidelity0 -
Duplicate Page Title
Virtually all of my pages are coming up with a "Duplicate Page Title" error even though the page title are different. I assume this is down to the end of the page title having the company name. Is this the reason and is it a problem to have a page title like below... "Page title description - Company Name"
Web Design | | petewinter0 -
Spammy page titles and the consequences
Hiya Mozzers! A pal who works in SEO has suggested I add the following type <title>tag structure to my pages:<br /><br />Bars in New York - Bars New York [no brand name]</p> <p>Pizzas in New York - Pizzas New York [no brand name]</p> <p>Firstly, I think this looks spammy, secondly, can't understand the logic of both combinations, thirdly, my understanding is brand name lessens importance of keyphrases, but it's still important from a branding point of view.</p> <p>Fourthly, is this sustainable? I mean, Google could identify this as spammy in the future, with penalty, no? Any feedback on these points would be very useful.</p> <p>Also, he said that I should play around with title tags on an ongoing basis, but I haven't changed any single title tag more than once/6 months for fear of being flagged for manipulative SEO practice by Google. Guidance here would be great as well.</p> <p>Thanking you in advance, Luke</p></title>
Web Design | | McTaggart0 -
Dynamic pages and code within content
Hi all, I'm considering creating a dynamic table on my site that highlights rows / columns and cells depending on buttons that users can click. Each cell in the table links to a separate page that is created dynamically pulling information from a database. Now I'm aware of the google guidelines: "If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few." So we wondered whether we could put the dynamic pages in our sitemap so that google could index them - the pages can be seen with javascript off which is how the pages are manipulated to make them dynamic. Could anyone give us a overview of the dangers here? I also wondered if you still need to separate content from code on a page? My developer still seems very keen to use inline CSS and javascript! Thanks a bundle.
Web Design | | tgraham0