How much impact do Youtube transcripts have?
-
We're considering transcribing our videos. It's a significant enough expense that we have to be sure of the impact.
1. How much effect do the transcripts have on Youtube SEO rankings?
2. Should we also post the transcripts beneath the video, or is uploading them sufficient? If we didn't post the transcripts, we'd just write custom keyword rich text for each video. We could post both keyword text and transcript text, but that may be too wordy.
Does anyone have experience on how much Youtube transcripts impact rankings? Thanks
-
Transcriptions definitely have impact on your rankings in Youtube.
The purpose of the search is to deliver the closest options to the viewer as possible so if they find a match in the actual content of the video, it will be ranked better than a video that doesn't have the content matched. The transcribing function offered by Youtube is not perfect - it does a poor enough job at the moment that transcribing them yourself and uploading the file is worth the time.
-
Hi Blake,
You can see in this whiteboard friday "Youtube Ranking Factors" that the transcription is a ranking factor
The segment of the video in question :
The fourth YouTube ranking factor on the content side is transcription. This is something that most people don't know about. I'm going to tell you about it today. That is that YouTube has a feature where it's going to try to transcribe your video for you, and it is horrible at transcribing your video. If you've ever tried to read the transcription that it does by machine, it is awful. However, something else that they don't tell you is that they use those transcriptions to rank your video for keywords.
So, if you were to slip something, and there's actually been some tests done on this, where someone transcribes a video and throws in a word that isn't mentioned anywhere in the description, anywhere in the title, and then you type that in a search in YouTube and up comes that video. They are indexing the transcriptions. So take the time to go ahead and transcribe your video word for word. Upload the text file. It will match up the words. It will then make your video closed caption, which will increase your click through rate, and it will also allow you to rank better for that video. Just a quick tip on that. Definitely worth doing. If you're going to take all the time to make the video, take a few extra minutes and transcribe it and make it happen.
Hope it can help !
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much is the importance of grammar and formation of sentence in Meta Title and Description in SEO
We are having, say around 100 products, cakes to be specific, with different flavors, available in more than 100000 areas of 200 plus cities. Now to make it SEO friendly, we have an algorithm which creates a unique page for each cake name, with area name, and few keywords, so that if customer is searching for cake delivery in any specific area of specific city, the user will easily find the right page. Now the thing is - when creating such unique pages for different combinations of cake, city and areas, it is also creating some content. So we wanted to know how much is the importance given to Grammatically correct statement compared to incorrect statement in ranking a page. for example: there is 1Kg Chocolate Cake, available in Satellite Area of Ahmedabad city, which one of the following Page title will have higher ranking? Case A: Send 1Kg chocolate cake to satellite area ahmedabad online Case B: Online 1kg Chocolate Cake delivery in Satellite Ahmedabad In Case A: the statement contains all keywords, but there are some grammatical mistakes in formation of statement as well as Capital Characters are not used for Satellite (Area name) and Ahmedabad (City name) In Case B: the statement is grammatical proper, as well as capital characters are used for Area name and City name. Does all search engine also have their algorithm designed to analyze the grammatical structure of page title or it just scans the keywords? Thanks in advance. Team Midnightcake
Intermediate & Advanced SEO | | midnightcake1 -
SEO impact when micro site are hosted on third party url
Have a look at this url
Intermediate & Advanced SEO | | kjerstibakke
http://www.bekkevold-as.no/.
On the front page they are providing links to a website created by one of their suppliers. (Three cirkle icons in the middle of the page).
The links make the customers leave the site and open on a different domain, even the branding of the page is for Bekkevold Elektro (see log top right)
The question from me: How will this impact the SEO for Bekkevold Elektro. Would it be better to create a subdomain for Bekkevold Elektro and ask the supplier to point to this? Or is it ok to leave it as it is, having links back to the web site for Bekkevold Elektro? Just changing the target of the link to open in a new window.
Thank you very much for your support on this. I would appreciate any suggestion for improvement for my customer, Bekkevold Elektro. Best regards
Kjersti Bakke0 -
Google Hangout/YouTube Videos- How to re-market?
I've created multiple high quality Google Hangout videos (now stored as YouTube videos) with a client. Does it make sense to download these videos and re-post to third party sources like Vimeo, DailyMotion,etc. or is this considered duplicative content and no additional G value will apply? I know I have some excellent content in these videos and would like to hear from someone with experience on promoting raw video footage, outside of the YouTube format. Have you had success? Thanks!
Intermediate & Advanced SEO | | mgordon0 -
Do Local Search Efforts (Citations, NAP, Reviews) have an impact on traditional organic search listings (without the A, B, C mapping icons), but rather the traditional listings?
Are citations, NAP, Reviews, and other local search efforts impact traditional SEO listings? Can one elaborate?
Intermediate & Advanced SEO | | JQC0 -
Is it dangerous to use "Fetch as Google" too much in Webmaster Tools?
I saw some people freaking out about this on some forums and thought I would ask. Are you aware of there being any downside to use "Fetch as Google" often? Is it a bad thing to do when you create a new page or blog post, for example?
Intermediate & Advanced SEO | | BlueLinkERP0 -
How much does "overall site semantic theme" influence rankings?
OK. I've optimized sites before that are dedicated to 1, 2 or 3 products and or services. These sites inherently talk about one main thing - so the semantics of the content across the whole site reflect this. I get these ranked well on a local level. Now, take an e-commerce site - which I am working on - 2000 products, all of which are quite varied - cookware, diningware, art, decor, outdoor, appliances... there is a lot of different semantics throughout the site's different pages. Does this influence the ranking possibilities? Your opinion and time is appreciated. Thanks in advance.
Intermediate & Advanced SEO | | bjs20100 -
Updating Youtube Videos
My company has a popular Youtube channel. Some of the videos are old, and lower quality than the new HD videos we host on our site. We'd like to get the new, better videos on Youtube, but we don't want to erase the viewcounts and comments of the old videos. We also don't want a duplicate content penalty, if that exists on Youtube. What should we do? We could: 1. Overwrite our old videos with the new ones, and lose the view counts 2. Add the new videos, and leave the old videos untouched 3. Add the new videos, and add some kind of redirect from the old videos 4. Do nothing. We want to embed the new videos on our site to increase our Youtube view counts, so options 1-3 are preferable. Has anyone faced a similar situation?
Intermediate & Advanced SEO | | lighttable0 -
How much do infographics cost?
How much do good quality infographics cost? And where can I get them made?
Intermediate & Advanced SEO | | harrygardiner0