Homepage Title Question? Multi-Keywords or All Encompassing Keyword
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Okay so I am currently redesigning my company's webpage. I am making it responsive and giving it a more up to date look with newer features, etc. A facelift, basically.
While updating the site i'm also doing some on-page optimization here and there, and am curious about the page title for my homepage. My company offers video production, web development & design, and web marketing. While we do offer each service individually, we are really trying to sell the combination of all three services to our clients and show them how they can work together effectively.
Now my question is, in my homepage title, should i list each service offering keyword (which is what i do now) like this :
"Video Production - Web Design - Web Marketing • Company Name"
Or, should i try to find one keyword that kind of sums up what we do, like this:
"Magic All-Encompassing Keyword • Company Name"
I'm thinking that since three sort of unrelated keywords are in the page title, it may be viewed as over-optimizing and we won't see as good of results as just focusing on one keyword, which leads me to think that i should try to sum all of our services into one "all-encompassing" keyword such as "media production", which isn't the best choice, i'm just throwing it out there for the sake of this discussion.
Any thoughts or ideas would be greatly appreciated. Thanks.
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Good luck!
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Excellent, i was leaning towards the more broad single keyword.
I probably should have included that we do have individual landing pages for each service offering already, which i will be building even more targeted landing pages off of (medical video production off of video, responsive web design off of web design, etc.)
I appreciate the quick responses guys, always tons of help!
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I'd very much go this way. Use a broader term for your homepage. Then on your separate service pages you can target more specific long tail keywords specific to the service and possibly the area you work in.
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Personally myself I would have my homepage targeting something like 'Digital Agency' or whatever gets the search but also encompasses everything you do.
I would then create a page for each service so a page for - web design, seo, ppc etc.
So lets say your targeting london.
Homepage - Digital Agency London
web design page - Web Design London
seo page - Search Engine Optimisation (SEO) London
ppc page - Pay Per Click (PPC) London
But thats just how I would do it, some may have other ideas.
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