Clicks versus Conversions
-
Have had a significant amount of success getting clicks to my site through a number of online marketing methods. Still falling a bit short on conversions. Any thoughts on the types of things that are successful to get people to contact you?
-
If you use Google Analytics there the Experiment area within the Content Tab.
It's easy to setup - only takes a few minutes - it's also free
But in order to use A/B testing (split tests) you need to know what you want to test.
Some good resources can be found with some case studies that can give you a direction on conversion rate experts blog - http://www.conversion-rate-experts.com/
There are however a lot of resources out there to give you a direction before you start split testing.
Hope it helps.
-
My pleasure, I was extremely happy when I saw our conversion rate increase by 500% and im sure you will feel the same
Glad I can help... -
great suggestion. was not aware of this resource. thanks
-
Hi Brett,
Had the same issue and then we started using A/B testing to maximize performance, we've already increased conversions by 500%..
You can use: www.visualwebsiteoptimizer.com to do A/B testing.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the B2B Benchmark for PPC Landing Page Conversions
I work for a B2B software company and have recently begun implementing PPC via Adwords. I was wondering what you guys use as a standard benchmark for a successful landing page, specifically conversion rate? Conversion rate being defined as someone clicking to the landing page, then clicking on a link or filling out a form on the landing page.
Conversion Rate Optimization | | Manseo0 -
Adwords shows clicks but no conversions in GA
Hi Folks, I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly? Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly? Any and all feedback or insight would be greatly welcomed and appreciated.
Conversion Rate Optimization | | icanseeu
Regards,
Dave0 -
Conversion Suggestions or Ideas
Late last year we did an overhaul of our website. We didn't change we did or what we sell just the format and overall look. What used to work for Adwords and Adcenter conversions doesn't seem to work as well on the new site. Any suggestions on where I should start to turn this around?
Conversion Rate Optimization | | EcommerceSite0 -
Tracking Adwords Conversions for eCommerce ROI
I'm working with a rather large eCommerce customer who needs to be able to track their Adwords conversions for the purpose of determining the ROI of their Adwords campaigns. I've installed code from Google Adwords Conversions on their eCommerce page, but it doesn't seem to be calculating values correctly. Also, where would setting goals in Analytics come in to play if I'm trying to track the conversions of specific Adwords conversions?
Conversion Rate Optimization | | SmokewagonKen0 -
How important is Conversion Rate Optimisation?
Silly question I know but just wanted to talk about it, more of a discussion then anything. How important is CRO to you? Anyone have any stats before and after? Cheers
Conversion Rate Optimization | | activitysuper0 -
Top 5 Conversion Rate Tips for a "Beds Shop E-commerce"
Which are in your opinion the "Top 5 things to do" to increase the conversion rate in a beds e-commerce site? The conversion is "to sell a bed" 🙂 The website is http://www.idealetti.com Thank you in advance to everyone that share his experience or give some advice!
Conversion Rate Optimization | | YESdesign0 -
Conversion Rate - site feedback
Hi We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales. The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else. Any ideas & feedback would be greatly appreciated. Thanks Carl
Conversion Rate Optimization | | keane-1145170 -
Weeding out irrelevant analytical data to see truer conversion rates
Here is the scenario. We have many brick and mortar store locations as well as an ecommerce website. It's hard to get exact, but my estimates seem to be that approximately 1/3 of the visitors to our website are interested only in obtaining information about the brick and mortar store locations and not interested in ecommerce transactions. Of course this kills the conversion rate. We use google analytics and I'd like to somehow be able to quantify with more accuracy what the "real" conversion rate might be. Is there some method to weed out specific pages/traffic (like brick and mortar landing pages) from being taken into account when conv. rate is calculated? The number that matters for conv. rate of course is "visits" and not unique pageviews, so I'm not sure that really would do anything helpful. Any tips?
Conversion Rate Optimization | | dickslee230