Content Organization Advice with Big Commerce

[AlabuSkinCare]

Hi folks,

We have three places with unique content for our company. Our ecommerce site (hosted on big commerce), our help desk knowledge base (subdomain, hosted on zendesk), and our blog (separate domain, self hosted wordpress). We're about to refocus our efforts on generating high quality content, and I'm trying to figure out the best strategy to organize it. I think from an SEO perspective, if we had all of the content hosted directly on our ecommerce site, that would be best. Unfortunately Big Commerce doesn't have much by way of content management. We can't (yet) install a blogging platform or CMS onto our root domain. What's the next best option? Does it do any good to move our blog to a subdomain? Should I try to post all content on our root domain and just deal with the lack of content management (i.e. just make a new web page for each blog entry). Basically, what's the best strategy in this situation for SEO?

Any advice appreciated. Thanks so much!

Hal

[AlabuSkinCare]

We can do that. I agree using WP will be a much better user experience. Is there any way to pass some of the SEO benefits of the blog to the ecommerce site?

[William.Lau]

I would personally keep the blog on another domain just for ease and future benefits. You can always use the blog to post non-related items that are in your e-commerce as well as developing a following.

Using WP on another domain can create a better experience rather a new page within bigcommerce. The better experience the less users bounce off the page. You can also use it as a free advertising platform if the site develops well. I also believe influencers will more likely point their readers to a blog rather than an e-commerce site with a blog.