Will google punish us for using formulaic keyword-rich content on different pages on our site?
-
We have 100 to 150 words of SEO text per page on www.storitz.com. Our challenge is that we are a storage property aggregator with hundreds of metros. We have to distinguish each city with relevant and umique text.
If we use a modular approach where we mix and match pre-written (by us) content, demographic and location oriented text in an attempt to create relevant and unique text for multiple (hundreds) of pages on our site, will we be devalued by Google?
-
Agreed. Domain authority will play a significant role and more authoritative site may get away with it easier than a small one. I speak from what I have seen (not a speculation).
-
I think you may be misunderstanding what PageRank is. But moving past that for a moment. No, interlinking within your own site is not going to hurt you, generally speaking. However this is assuming all the pages reside on the same subdomain (www for example).
If you have every metro on a subdomain e.g. "seattle.yoursite.com" and interlink all of those... THAT could create a problem.
Recommend you stick with:
www.yoursite.com/state/metro/ instead.
-
Thanks! We actually already have unique local content about each metro., but we are still not getting pagerank, in part because we have only local and shopping-data driven results on our pages. We're now writing how-to content (how to do RV Storage, how to pack your house for putting it into storage, how to choose a storage property that fits your needs, etc.) on our site, and then linking to it with keyword anchor text phrases from our metro-page paragraphs. Question is, will we be penalized for mentioning and linking to the same how-to content on multiple metro pages?
-
hmm. Tough call. Depends on the authority of your domain honestly. I've seen absolute garbage + duplication rank given the right link profile. That being said you might do better to pull in some local data with APIs and scrapers and mash it up to bring extra content to the page that is more localized. Then find a way to incentivize UGC for further diversification.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens when we canonical and point to a page which has been redirected to another page? Google response!
Hi all, I would like to know the different scenarios Google going to respond when we use canonical and redirect for duplicate pages. Let's say A to B are duplicate pages with 95% same content and C Doesn't have same content but context wise similar and priority page we expect to rank for. What happens if we canonical from A to B and set redirect from B to C? What if both A and B are pointed to C with canonical? What if A or B deleted and other one is canonical to C? Note: We can noindex or 301 redirect as they have their own visitors. This is more about showing most relevant content to the audience and avoid duplicate content in search results. Thanks
Algorithm Updates | | vtmoz0 -
Google's stand on LSI keywords?
Hi all, So the keywords which appear while typing some keywords and suggested keywords at the bottom of the search results page are refereed as LSI keywords. I been noticing some of the LSI keywords for years related to our industry and Google now suddenly changed them. I wonder why it would be. I can see competitors are started using those LSI keywords widely, is that the reason Google changed them? Thanks
Algorithm Updates | | vtmoz0 -
Input on Experiment with Google
As I'm doing more research into Google's devaluing links, I can do nothing more but to wonder if we will be penalized for previous links (bad links). Here is the situation: Our company was ranking very well for this particular keyword (within the top 3 positions on Google). However, in the last 6 months, we have seen rankings drop significantly (now to the point Google doesn't even recognize the existence of the page). With Google not recognizing us, we decided to do an experiment. The experiment: Make another page with a different URL and delete the existing page that is not ranking in Google. Our Experience: We have noticed that our pages will get indexed and ranked within weeks or making a new page. Our Goal: To get ranked on Google Will our new page get penalized from the old page if it's an entirely new URL? Will the fact that Google in devaluing our links effect our new page that we are trying to get ranked? Any insight would be of great value. Thanks in advance
Algorithm Updates | | WebRiverGroup0 -
How vital is it for a site to have a mobile site for mobile SEO?
With the exponential growth in mobile device sales and usage and an expected 980% growth in advertising next year for/on mobile devices, we at http://www.mobilewebsitegurus.com decided that it was time to help companies create great looking mobile websites that are user friendly and SEO friendly at affordable rates with tons of features built in from the start. However, when selling our design, how important is it to have a GOOD mobile site compared to a big one to rank on mobile devices? We head that Google was thinking of only showing mobile sites on mobile devices. NOT TRUE. Then we read/heard that the rankings were MUCH BETTER if you had a mobile site, but after a lot of research we found that too NOT to be true. On most sites there were NO difference. So what is the TRUTH about this and is it maybe just that it will happen, just has not happened yet - the different rankings for mobile and regular sites on mobile devices that is? ANY insight in this would be great not only for us but for the entire SEO community 🙂 Thanks. ALSO, add "Mobile SEO" to the boxes below of "Topics" since mobile SEO will grow in importance.
Algorithm Updates | | yvonneq0 -
Subdomains or Subfolders for a multilingual site?
What kind of structure would you propose for a site with multiple languages, subdomains or subfolders?
Algorithm Updates | | dublinbet0 -
When did Google include display results per page into their ranking algorithm?
It looks like the change took place approx. 1-2 weeks ago. Example: A search for "business credit cards" with search settings at "never show instant results" and "50 results per page", the SERP has a total of 5 different domains in the top 10 (4 domains have multiple results). With the slider set at "10 results per page", there are 9 different domains with only 1 having multiple results. I haven't seen any mention of this change, did I just miss it? Are they becoming that blatant about forcing as many page views as possible for the sake of serving more ads?
Algorithm Updates | | BrianCC0 -
Can Google display a diffrent page title?
Hi if I search google UK for the phrase car leasing, google returns my listing as Car Lease Deals However the same search on Yahoo or Bing bring back Contract Hire | Vehicle & Car Leasing Deals | Car Lease Deals this is the real page title. Why would this happen? Thanks Andy
Algorithm Updates | | First-VehicleLeasing0 -
What determines rankings in a site: search?
When I perform a "site:" search on my domains (without specifying a keyword) the top ranked results seem to be a mixture of sensible top-level index pages plus some very random articles. Is there any significance to what Google ranks highly in a site: search? There is some really unrepresentative content returned on page 1, including articles that get virtually no traffic. Is this seriously what Google considers our best or most typical content?
Algorithm Updates | | Dennis-529610