What would you do with virtually unlimited quality content?
-
Hi All,
We have a site with over 6000 products, several hundred category pages, numerous brand landing pages etc etc.
As part of an ever expanding SEO team we have a number of article/content writers that are writing QUALITY content. Because we are in the cooking/cookware/kitchenware niche, these articles are on a range of subjects. E.g. recipes, how to clean products, getting the best out of products, differences between brands and styles, seasonal trends etc etc.
We currently have a dedicated blog that is a completely different URL to our ecommerce site, a number of smaller blogs that are quite spammy but rank well for certain terms that are all interlinked in a random way (hey, don't hate me), buying guides, all the usual social media accounts etc. We also sponsor a number of quality external cooking blogs that link back to our site when we give them products to review.
My question is, how would you best use this content? We are looking at starting our own blog hosted on our ecommerce domain as well (the one on the other domain is OK, but our new blog will have awesome content).
Any suggestions would be very helpful.
Thanks!
-
Unlimited QUALITY content? That makes me salivate.
Be sure that each new piece of content is going to do at least one if these things: get you out in the SERPs for new keywords, provide information that visitors are interested in, be a magnet for social attention and links.
The cooking niche is enormous. However, I personally would not give one page of QUALITY content those "smaller blogs, buying guides and social media accounts" especially if they are "interlinked in a random way".
I would put all of my energy into building a fortress instead of building a lot of hotdog stands out yonder.
-
Hi Brad,
I'd love to have all these loads of quality content for our site. However, there is a limit to what you can use to rank. Suppose you move your blog to your ecommerce domain (which I think is a good idea), you suddenly have a lot of pages on this website. Combine this with the 6000 product and category pages you speak about, and you might just have too many pages to rank properly.
With a site this big you need a perfect internal linking structure:
-
If you spread you linkjuice too thin you might see your rankings drop, I've seen that happen before. Make sure that your authority grows along with your content, and that google can keep up indexing everything.
-
See what pages could potentially rank for high volume and competitive terms, and make sure that they get lot's of linkjuice. Longtail is great but you might want to rank for some high volume keywords as well!
Keep up the good work!
Sven Witteveen
Expand Online
-
-
Hi Brad, it sounds like you are doing everything right, you can't get much better than quality content. My question for you is: If you have the quality domains, blog and articles do you even need the "Spammy" blogs? I would do away with the spammy blogs and rather add the a blog of quality content to your e-commerce site. This will add value to your primary e-commerce domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would backlinks trump content and keywords / DA?
While analyzing competition, I frequently see backlinks being the biggest factor at deciding rank for keywords, while content and keyword page grading can say great things, it always comes down to backlinks it seems. Even our DA is better or equal, Why would this be?
Link Building | | Deacyde0 -
Adding content to an eCommerce site
We're creating buyers guides for the each category on our ecommerce website and we're not sure where to place the content for maximum impact. Option a: place the content on the category page beneath the product listings Option b: place the content on our blog and created links between the content and category page Which option do you think would be most effective/ user friendly? Any thoughts, help or advice would be appreciated. Thanks, Alick
Link Building | | Alick3000 -
Content Marketing and how it effects Rankings
Hi there everyone! I have what I think is a simple question, but one I can't fully understand the answer to. If I had a homepage that I wanted to optimize for the keyword, e.g. "Second Hand Cars", so I add the keyword in the page title and text etc etc. But I still don't rank well for it. So I turn to content marketing and create some content on my site's blog about new cars, sports cars, and of course second hand cars, with some great content and anchor text pointing back to the home page. Now here's my question, how does creating that content on a blog, or on someone's blog/website help my homepage rank higher for my chosen keyword? Surely it would just help the blog post rank higher? And if someone were to search for "Buy Secondhand cars", wouldn't my hypothetical blog post (with more shares and links than my home page) rank higher than the home page itself? If anyone can clear this up for me I'd be eternally grateful! Thanks in advance Cheers
Link Building | | CD_20160 -
What are the Low quality link?..Any one explain
Hi All, How you find out that how many links are low quality what are the area of consideration for finding the low quality link. I have checked the Google webmasters for list of all site links. and finding out that few link have not found or have no PR, links from irrelevant theme. Please tell me more about the low quality links. Is disavow link helpful for removing those links from the website also? Thanks
Link Building | | lucidsoftech0 -
Looking to partner with a Quality Link Builder
I have a number of clients, but don't have the time, energy or desire to spend my time building links. I'm looking to partner with someone looking to make some ca$h by helping me accumulate quality links for my clients (at an affordable price). Any referrals would be appreciated. If this type of post is inappropriate or violates any policy, then I would like to change my submission to: "What's the best way to find a partner to assist my link-building efforts?" ....not looking for an SEO firm's sales pitch. Thanks! BR
Link Building | | BVREID0 -
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
Link Building | | yoavm0 -
Nofollow links & content syndication
When syndicating content, I have heard/read that even if the piece you syndicate has a link back to your site (original post), the engines should be able to tell your post is the original because of the link that is pointing back. Is this the case when the links are "nofollow"? I think not, but I just would like to get someone else point of view. I think that if they don't want to follow the links, they should at least add noindex meta robots tags to the post so it doesn't create duplicate content... Any thoughts? Thanks!
Link Building | | bonnierSEO0 -
Content for links - diminishing value?
I'm offering content in return for contextual links to a number of website owners in my niche, and the up-take seems to be there. My concern is that the written piece generally won't be linked to from the homepage (i.e. blog post, featured article, etc), and so over time there's the risk that it will be lost deeper and deeper in the site's hierarchy. Is this a big issue given (I'm assuming) my content's value will diminish over time, etc. Most of the webmasters, are however happy for me to supply content sporadically. Ot is it still definitely worth progressing? Thanks.
Link Building | | newstd1000
