A backlinks question
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Hi all
Could do with a second opinion on this one if anyone has a moment please.
Recent Google updates have targeted overally optimised backlink profiles as they are clearly for seo purposes and not natural. The question I have is how does this relate to an ecommerce website?
If I sell 'blue 1980 aged cheese' (I know nothing about cheese so perhaps not the best example!!) and I have a url on my shop domain.com/store/blue-1980-aged-cheese with the product name as the page title along with the domain name. If I were to get backlinks pointing to this page using the anchor of 'blue 1980 aged cheese' (and other variations of that, blue cheese, aged blue cheese etc) would this be considered to be too optimised?
Given the page is about this item then surely it could be considered natural that people link using the product name, as well as using the site name and the domain url
Any thoughts please
Thanks, Carl
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Hey, a couple of links to the top 100 products would likely make a big difference, just try to keep it natural.
You may do better with a highly scalable content + outreach campaign to bring in hundreds of links as manual link building for this many pages is just not practical.
Or, alternatively, some kind of competition or some such to try and stimulate natural linking to the product pages - obviously, idea needs fleshing out and not knowing your industry it's a total shot in the dark but... there is always a way.
Best of luck!
Marcus -
Marcus/Rod
Thanks for taking the time to reply. You make some very interesting points which I will take on board. I will take a look over the studies mentioned. You're right when saying the product pages on big retailers such as Amazon tend to have little to no backlinks. My website has about 85,000 products so one of the alternative strategies being considered is to seo just the root domain or the categories instead. It will take longer to see results this way but if I can get the overall domain authority much higher by working with just a few pages then the knock on effect should help the rest of the site.
Many thanks
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Marcus/Rod
Thanks for taking the time to reply. You make some very interesting points which I will take on board. I will take a look over the studies mentioned. You're right when saying the product pages on big retailers such as Amazon tend to have little to no backlinks. My website has about 85,000 products so one of the alternative strategies being considered is to seo just the root domain or the categories instead. It will take longer to see results this way but if I can get the overall domain authority much higher by working with just a few pages then the knock on effect should help the rest of the site.
Many thanks
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Hey Carl
There was a good study done on this by Distilled and published here at SEOMoz a while back.
As I remember, they looked at anchor text distribution for different types of pages and it was determined that product pages would have around 45% keyword anchors (varied of course). They then broke that 45% down so that 25% of it was an exact match anchor and then the rest was several varieties of that including branding etc.
The whole article is worth a read but the general advice was that you work to a 7:3 ratio and for every 3 (varied) keyword links you build you would add seven branded or safe links (URL etc).
Another point worth noting here is that product pages don't tend to get mega amounts of external links. I just checked a few well established products on amazon and they tended to have a low amount of links. Somewhere between 10 and 25. In fact, the main xbox 360 model only had 22 links so don't go overboard.
There is a lot more to what is considered natural with links than just anchor text though so be careful if you are asking this to help engineer the natural or create a supernatural set of product links.
Hope that helps.
Marcus
References
http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization
http://www.bowlerhat.co.uk/blog/seo/anchor-text-ratios-and-link-building/ -
The anchor text from your link profile, will never penalize you. It might not be as great as a keyword based anchor text but it doesn't have a negative impact. On the other side, if you have 80% of your link's anchor text saying "blue 1980 aged cheese", Google will see that something's not right and you will not get the value that you would from a natural link profile.
If the links are genuine and are inbound from genuine websites and not link farms or spam sites, you should be fine. Penguin is about penalizing black hat tactics, for example, buying links from link farms.
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
Backlink Shows Zero.
My website have a baclinks as shown in other tools but in MOZ backlinks shows zero, WHY?
Link Building | | frank.21
can you check please: https://menscareclinics.com/0 -
Backlink Transparency with SEO Agency
Hello everyone. I recently started working with an SEO agency and today they gave me an updated keyword report which showed some increase in rankings. I was not aware that any backlinks had been created yet so I asked for a report of the links. Their response is below and I am just wondering if this is normal practice being I have not worked with any type of SEO agency yet. "
Link Building | | wonderd24
Hey Daniel, We release a small report on them which the guest blog team will do soon. We don't reveal all backlink sources unfortunately because people have tried to bother the webmasters we have and basically steal our techniques. But rest assured you will be ranking at the top of the pack with our methods 😃
"1 -
A lot of backlinks from outside of niche – bad?
We have received a lot of backlinks over the years by users putting links on their websites to their home pages on our site, eg: our.domain/user1 our.domain/user2 … our.domain/user100000 There are 10’s of thousands of these backlinks, all natural, but many of them come from blogs that are completely outside of our niche. Only a small percentage of our backlinks 1% to 5% could actually be coming from pages related to our niche, the other 95%+ could be users just linking to their home pages. Could this really hurt us..? We have 1000’s of backlinks related to our niche, yet we’ve noticed that some competitors with less than 50 backlinks can outrank us for certain keywords.. Also related, we’ve noticed these user links popping up on a lot of spammy sites, directories, etc. We didn’t create them but we’re disavowing them now to be safe. So this could also be hitting our rankings.
Link Building | | dsumter0 -
Backlink redirects and resulting SEO impact
Hi, Please see the target URLs on the links in this article: http://www.nextgov.com/technology-news/tech-insider/2015/07/government-hacked-yet-again-its-time-make-government-cybersecurity-national-issue/118561/ As you can see, there is a redirect in place, presumably for tracking purposes. Do these links carry full SEO value?
Link Building | | mikekeeper0 -
Link Building Question
Hi Community, I am currently doing some link building for a client. I have created a case study in the form of an article based around the client on our own website & linked to one of their service subpages so a user can see what kind of work they do. I am also currently trying to rank the exact same service sub page for 'KEYWORD A'. I have used 'KEYWORD A' in the title of the article (/KEYWORD-A-TEXT-TEXT) and built a link (not exact match anchor text but contains 'KEYWORD A') within the article pointing to the service subpage. Our blog post now out-ranks the service subpage by around 5 pages, my question is: 1. How long does Google take to acknowledge that the client's service subpage is more resourceful for KEYWORD A? Any other hints / tips / advice is appreciated! Thank you
Link Building | | SO_UK0 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
Purchasing Quality Backlinks
Everyone has differing opinions on buying back links, but it is not my intention to discuss the efficacy of it here nor the morality. I am simply looking for good reliable service that will allow me to purchase quality one way high pr back links. Any suggestions?
Link Building | | TheGrid1