Keywords for fabrication (welding) company??
-
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness.
Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working?
Or even a way to see what keywords our competitors use?
-
Thanks For the Reply Google Keyword is the best.
-
Hi Martin, Thanks for the further explanation of your business model. You are right - Local SEO is not the right match for you, so the tool isn't helpful.
-
Thanks for the reply
I'm not sure Google places would help our business and correct me if I'm wrong. We're not a company that people visit for sales. We're onsite fabrication and we also manufacture products to sell all over the UK and occasionally abroad. How would it help us?
-
By entering the URL of a website in the Website box in Google keywords tool, you are instructing Google to go and get the keywords hints from the URL to come up with the list of related keywords and phrases. So as Wikipedia pages cover any topic comprehensively, there is a good chance that the keyword list prepared this way will give you a solid head start for your current job at hand.
Best regards,
Devanur Rafi.
-
Thanks. How does the website URL work? and whats the benefit in choosing it?
-
Hi Martin,
You've received some very good replies here from members. I'll just add that if you are branching into competitive analysis of local competitors, you might like to check out 51 Blocks' competitive analysis tool, which is free:http://www.51blocks.com/online-marketing-tools/free-local-analysis/
-
Go to a list broker company like www.infousa.com, they have a nice classification of industries as a part of the list selection process and you can find sub categories related to your industry type. That's another way of finding closely related keywords.
Here is the Link.
-
Hi Martin, you can do one thing. Just go to Google AdWords keywords tool and make sure you are logged in to your Google account.
Once inside the tool, set the settings to All Locations and All Languages, type the following in the Website box: http://en.wikipedia.org/wiki/Welding
Hit Search. Export all the keywords and repeat the process for the following URL typed in the Website box:
http://en.wikipedia.org/wiki/Metal_fabrication
Try to look for other related topic on Wikipedia and repeat the process till you have good list.
Hope this helps.
Regards,
Devanur Rafi.
-
Unfortunately Amazon is a product company and we are in a service industry so couldnt get any names from them. I see your point about being creative, I've through about searching job boards for descriptions such as http://www.totaljobs.com/JobSeeking/Fabrication.html
Can you think of anything else that may help?
-
Thanks the Google Keywords is useful. I've also visited SEMRush typed in a list of our competitors and not very information out of it. It might be because our competitors are not very active on-line.
The SEMoz keyword analyser isn't working at the moment so we cant check that out.
Our other big problem is that we work in a lot of different industries such as energy, power stations, Nuclear, transportation ect. How can we get a list of industries for metal fabrications?
-
Thanks. I'll get a list together with the suggestions the other guys have said and Go to them and ask.
-
Hi Martin, you can take the steps outlined by SEO5 and also you can visit Amazon.com, search for the keywords, 'welding' and 'fabrication', take a note of the items that come up in the search, visit the product page of each of these products and also note the itemsthat Amazon mentions under the heading, 'people who bought also bought'. Put all these terms in Google AdWords keywords tool and bingo, you will have a very good list of related terms. Put your brain in to this a bit deep and add your creativity to further enhance the list. Sometimes, the shopping sites and specialized online portals for a particular product or niche can give you more than you can ever imagine while doing keyword research analysis and I do it all the time and the results will be outstanding as per my experience. Good luck.
Regards,
Devanur.
-
Ask to speak with the receptionist or the person who takes most of the incoming calls for the business. This person hears the language used by people who ask for their services. These people often know more about the keywords to target than management.
-
You can use Google's keyword suggestion tool , type in fabrication and welding in the keyword list and the website , check the box that says "only show ideas closely related to my search terms" . You should be able to pull a good keyword list using this tool.
In addition to this tool you can also use SEM Rush , type in the client's website and see what keywords they are ranking for that are related to your site. You can also use the keyword analysis tool from SEOMOZ.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden keyword rankings drop
Hi, My latest MOZ report has indicated there has been a significant drop in ranking for 65 keywords, some by as much as 30 places. This is not something I have experienced before and seems very drastic. Is there a reasonable explanation or fix for this? Thanks for any advice!
Keyword Research | | cudge0 -
Need a keyword tool for the whole company
I alone cannot do keyword research on all of the online content that my company produces. There are about 10 publishing support teams who could do this research themselves, once trained, but I don't know which tool to suggest they use since they can't all use my MOZ login. Right now, those who do any research at all are using Google Trends. Wrong answer, but of course they are used to Trends for their social campaigns. Has your company dealt with this situation? I've looked at a few free keyword tools...each seems to have its plusses and minusses. **What would you recommend...either as a free tool or possible other workaround? **
Keyword Research | | Jen_Floyd0 -
Longtail keyword definition seems fuzzy?
So we all know about longtail keyword vs. short tail. However, it seems that the definition is a bit inconsistant. Some people say longtail keywords are keywords that get very low amounts of traffic, others that they are key phrases with 2 or more words. And others add to this that they have high conversion rate but describe specific features, product, service, model # etc. In an ideal model I suppose all of these things would be true. As keyword length increases, traffic tends to decrease, keyword is more specific pointing at features, model#, specific product etc and therefore the conversion rate is a bit higher as well. However, the data isn't a perfect curve. I will see keywords that get 18,000 searches but have 4 words. And then I will see single word key phrases that get <10 -20 searches a month. What am I to consider these? Its like they fit half the criteria. Any comments on this would be helpful and appreciated. I suppose the real question I am after is - it seems like the real definition of a long tail keyword cant be any of the above traits of a long tail keyword. How do you really define a long tail keyword in all circumstances (without it being this subjective idealized definition based on a perfect model) and where would the keyword circumstances (lots of words but high traffic, and low traffic but 1 word) fall in the graph? Center?
Keyword Research | | eastco0 -
How can I do to improve ranking for head keywords?
Hi guys, I'm currently working for an italian restautant finder web site http://www.cibando.com The site currently do not rank for any of the cityName pages eventhough all this pages received a B grade in the on-page report card by Seo Moz and have a great amount of internal links. This is an example of the pages I'm speaking about: http://www.cibando.com/ita/ristoranti/milano/milano As I can changeso little on this page, I'm thinking about creatinng a new cityName page having this URL http://www.cibando.com/ita/ristoranti-milano in which I add some text about the city and the restaurants people can have dinner at and add some link to the currently cityName page and categoryCuisine page. Is it a good idea? Do oyu have any suggestions? Any expert out there give an insight? Thanks in advance. Francesca
Keyword Research | | Francy0 -
Keyword selection and search counts
I am a new pro member and have noticed that a lot of my keywords are very similar. i.e. "piano movers Atlanta" vs. "Atlanta piano movers" vs. "piano movers in Atlanta" Is there an accurate way to see search counts for each of these terms do determine which one I should target? Does anyone have any recommended tools or strategies?
Keyword Research | | bcarp880 -
To Meta Keyword or Not To Meta Keyword, That Is The Question
I can't seem to get a reliable answer on this one. It seems to be split down the middle as far as who agrees and who doesn't, of course some of that content is outdated. So, for today, should I be using the meta keywords tag or not? Thanks, Steven
Keyword Research | | sfmatthews0 -
Keyword Research tips at State level
Google Adwords Keyword tool Local Monthly searches covers all US and it is misleading for local/regional companies. is there any tool and method you could recommend to find out State Level (for example Virginia) local monthly search volume for Keyword research. I think the methods of Keyword Research for National and Local (state level) level should be different. what do you think?
Keyword Research | | CertifiedSEO0 -
Two spaces between keywords?
For seo purposes Looking to register a new double (keyword based) domain were popular domains are not available. Keyword difficulty rated for exact keyword is 49% For example, www.(name1)(name2).com (is not available) www.(name1)-(name2).com (is not available) (single space between keywords) What is the next best alternative? www.(name1)--(name2).com (Double space between keywords) www.(name2)(name1).com (reverse keywords with no spaces) www.(name1)s(name2)s.com (adding the letter s to the end of both keywords) or is there a better alternative)
Keyword Research | | peterds0