Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keywords for fabrication (welding) company??
-
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness.
Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working?
Or even a way to see what keywords our competitors use?
-
Thanks For the Reply Google Keyword is the best.
-
Hi Martin, Thanks for the further explanation of your business model. You are right - Local SEO is not the right match for you, so the tool isn't helpful.
-
Thanks for the reply
I'm not sure Google places would help our business and correct me if I'm wrong. We're not a company that people visit for sales. We're onsite fabrication and we also manufacture products to sell all over the UK and occasionally abroad. How would it help us?
-
By entering the URL of a website in the Website box in Google keywords tool, you are instructing Google to go and get the keywords hints from the URL to come up with the list of related keywords and phrases. So as Wikipedia pages cover any topic comprehensively, there is a good chance that the keyword list prepared this way will give you a solid head start for your current job at hand.
Best regards,
Devanur Rafi.
-
Thanks. How does the website URL work? and whats the benefit in choosing it?
-
Hi Martin,
You've received some very good replies here from members. I'll just add that if you are branching into competitive analysis of local competitors, you might like to check out 51 Blocks' competitive analysis tool, which is free:http://www.51blocks.com/online-marketing-tools/free-local-analysis/
-
Go to a list broker company like www.infousa.com, they have a nice classification of industries as a part of the list selection process and you can find sub categories related to your industry type. That's another way of finding closely related keywords.
Here is the Link.
-
Hi Martin, you can do one thing. Just go to Google AdWords keywords tool and make sure you are logged in to your Google account.
Once inside the tool, set the settings to All Locations and All Languages, type the following in the Website box: http://en.wikipedia.org/wiki/Welding
Hit Search. Export all the keywords and repeat the process for the following URL typed in the Website box:
http://en.wikipedia.org/wiki/Metal_fabrication
Try to look for other related topic on Wikipedia and repeat the process till you have good list.
Hope this helps.
Regards,
Devanur Rafi.
-
Unfortunately Amazon is a product company and we are in a service industry so couldnt get any names from them. I see your point about being creative, I've through about searching job boards for descriptions such as http://www.totaljobs.com/JobSeeking/Fabrication.html
Can you think of anything else that may help?
-
Thanks the Google Keywords is useful. I've also visited SEMRush typed in a list of our competitors and not very information out of it. It might be because our competitors are not very active on-line.
The SEMoz keyword analyser isn't working at the moment so we cant check that out.
Our other big problem is that we work in a lot of different industries such as energy, power stations, Nuclear, transportation ect. How can we get a list of industries for metal fabrications?
-
Thanks. I'll get a list together with the suggestions the other guys have said and Go to them and ask.
-
Hi Martin, you can take the steps outlined by SEO5 and also you can visit Amazon.com, search for the keywords, 'welding' and 'fabrication', take a note of the items that come up in the search, visit the product page of each of these products and also note the itemsthat Amazon mentions under the heading, 'people who bought also bought'. Put all these terms in Google AdWords keywords tool and bingo, you will have a very good list of related terms. Put your brain in to this a bit deep and add your creativity to further enhance the list. Sometimes, the shopping sites and specialized online portals for a particular product or niche can give you more than you can ever imagine while doing keyword research analysis and I do it all the time and the results will be outstanding as per my experience. Good luck.
Regards,
Devanur.
-
Ask to speak with the receptionist or the person who takes most of the incoming calls for the business. This person hears the language used by people who ask for their services. These people often know more about the keywords to target than management.
-
You can use Google's keyword suggestion tool , type in fabrication and welding in the keyword list and the website , check the box that says "only show ideas closely related to my search terms" . You should be able to pull a good keyword list using this tool.
In addition to this tool you can also use SEM Rush , type in the client's website and see what keywords they are ranking for that are related to your site. You can also use the keyword analysis tool from SEOMOZ.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
Keyword Planner not showing exact match
hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M
Keyword Research | | Staunton_Rook0 -
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
Can I use my keyword in brackets '( )'
I need to sort my product keywords in the countries: (UK) (USA) (Global) etc. What does putting my keyword into brackets do - does it negatively affect my SEO?
Keyword Research | | crocman0 -
Any tools to scan URL to identify keyword opportunities
Hi guys, Looking for tools which can scan content and identify keyword opportunities. I know you can use Google Keyword Planner or tools like Semrush. But was wondering what else there is on the market? Specifically looking for tools which can pull relevant keywords by scanning the content, exactly the same as Google Keyword Planner. Cheers.
Keyword Research | | jayoliverwright0 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0 -
Keyword Research (dash or no dash)
I have a client that has been optimizing for "print and apply" for the past 5 months. Yesterday they decided it was more grammatically correct to use "print-and-apply." There question to me was "is this going to effect our SEO?" So... I checked the difficulty using the keyword analysis tool, both keywords had the same broad/exact adwords traffic as well as difficulty percentage. When reviewing the top 25 listings for each keyword it looks like the same sites rank in the SERPs between 1-8 and then after that it is completely different. So, is there a better keyword to target? Are these two keywords different enough to truly have separate search results?
Keyword Research | | kchandler
The top 8 results didn't even target "print-and-apply" in there content or title tags... Thanks for the input/discussion - Kyle0