Why do you call it a Campaign?
-
I'm trying out PRO and have a simple question. Why do you call the main organizational unit in this tool a "Campaign"?
"Campaign" makes me think of advertising or direct mail - run over a specific period of time to a specific audience. But, "Campaign" in SEOmoz PRO seems to mean a collection of keywords plus a domain.
Is the idea that I'm investing time an money in this collection of keywords in some sort of a structured campaign (using SEO techniques) and then using PRO to track performance against a baseline?
By the way, the tool seems great and I love the useful data it provides. I guess I'm really trying to understand the SEO mindset the underpins the design of PRO.
Thanks for any help!
-
Or that they're terrorists!
-
In the SEOmoz dashboard context, it means a domain and a collection of keywords.
I suspect they decided to set the tool up this way and needed a label for this function, and chose this word because it seemed suitable.
-
Thanks for answering my post.
I can't think of a better name. Campaign is fine. I'm just trying to understand what "campaign" means in the SEO context.
-
Hi Mark
SEOMOZ Pro tool helps a lot in many ways like Weekly Crawls & Rank Tracking, On-Page Recommendations, Competitive Analysis, Continual Improvement, etc... Here is the best overview on SEOMOZ Pro tool : http://www.seomoz.org/webinars/seomoz-pro-tool-overview...
Let me know if it helps you.
-
Hi Mark, sounds like you grasp the basic concept of what the SEO Campaign entails as such, out of curiosity what would be a better name for it?
Other things the Campaign does not mentioned in your description is providing weekly updates on page optimizations reports, traffic via source type (brand, organic, paid), crawl reports, link analysis and competitive analysis.
It is a little funny when you think about what words mean, it is almost relative to the person whom hears them. We recently started labeling our production workers locations to help us track inventory, after much debate we decided to name the locations as manufacturing cells, or cells for short. All was great until the production workers showed up and said they now have an underlying feeling they are in prison.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reliable Tracking of Campaign with Subdomain and Subfolder
Hi, i was wondering if i can rely on the tracking for a campaign like subdomain.example.com/subfolder/ The idea is to measure all the data regarding e.g. one specific language within a subdomain and use the tools based on this data. Thank you in advance.
Moz Pro | | ValerieSchmidt0 -
How to trace 4XX errors in campaign data?
I am trying to resolve a number of 4XX (Client Error) issues noted in my campaign report, but I have no idea where they are originating. All I get is the broken link, the status code, the page authority and the number of linking root domains. How do I identify where the erroring link originates? Is it coming from within my website, or from an external website? I have gone through my site in great detail looking for these links, but can't find any evidence of them. I also use a broken link detection plugin and it reports no problems whatsoever. Is there a way I can drill down into these 404 links and get more detail about where they are coming from?
Moz Pro | | WebSupportGuy420 -
Do I have to set up new SEOmoz campaigns after URL switch?
We switched hundreds of pages on our website from dynamic to static URLs (and optimized the static URLs for keywords), and did 301 redirects to the new URLs. Also submitted a new sitemap to Google. This was about a week ago. For my existing SEOmoz campaigns that have crawled since then, it looks like SEOmoz is still looking at all of the old dynamic URLs. Do I have to set up new campaigns with the same keywords in order to get SEOmoz to look at the new URLs, or will the SEOmoz crawlers figure it out over time? Or am I doing something wrong? Thanks for your help!
Moz Pro | | sally580 -
How to setup campaign
Is it better to specify www.site.com or *site.com for SEO Moz campaign? assuming that I do not have any subdomains except www, in the Web Master tools I have selected preferred address as www.site.com and I have redirect in my .htaccess from site.com to www.site.com The reason I am asking is because I see different SeoMoz trust and other stats for root domain and www subdomain. I would think they should be the same, given the fact that I only use www?
Moz Pro | | SirMax0 -
Campaigns - domains / sub domains
Dear SEOmoz folk, At the moment, I have one (rather large) site set up as a campain. I have decided to split off parts of my site into sub domains. My question is, can I set up these sub domains as a completely separate campaign on here? I'd very much like the crawl reports separated out for each one. A very real fear I have is that my site is well over double 10,000 pages, so I never truly see the actual number of errors that I have. Thoughts appreciated. Many thanks, Matt
Moz Pro | | Horizon0 -
How to Stop SEOMOZ from Crawling a Sub-domain without redoing the whole campaign?
I am using SEOMOZ for a client to track their website's performance and fix any errors and issues. A few weeks ago, they created a sub-domain (sub.example.com) to create a niche website for some of their specialized content. However, when SEOMOZ re-crawled the main domain (example.com), it also reported the errors for the subdomain. Is there any way to stop SEOMOZ from crawling the subdomain and only crawl the main domain? I know that can be done by starting a new campaign, but is there any way to work around an existing campaign? I'm asking because we would like to avoid the setting up the campaign again and losing the historical data as well. Any input would be greatly appreciated. Thanks!
Moz Pro | | TheNorthernOffice790 -
Root or subfolder campaign for e-commerce
Hi there, New to Moz and have just signed up to the pro package. I run a menswear website in the UK, and I want to start a campaign looking at 1 or 2 brands (Money Clothing and Cruyff Trainers). What I would like to know is, when starting a campaign for say Money Clothing, should I use my root domain www.designerboutique-online.com/ or should I use my Money Clothing domain (www.designerboutique-online.com/all-clothing/money-clothing/ ? Then once I do this, do I use my competitors subfolder pages or do I use their root domain? I tried to use 1 competitor as a subfolder and I think it gave an error saying I cannot use / after the domain? Any help on what would be the best approach for me to begin targeting my specific brands and how to compare them against my competitors. Cheers
Moz Pro | | WillBlackburn
Will0 -
What causes Crawl Diagnostics Processing Errors in seomoz campaign?
I'm getting the following error when seomoz tries to spider my site: First Crawl in Progress! Processing Issues for 671 pages Started: Apr. 23rd, 2011 Here is the robots.txt data from the site: Disallow ALL BOTS for image directories and JPEG files. User-agent: * Disallow: /stats/ Disallow: /images/ Disallow: /newspictures/ Disallow: /pdfs/ Disallow: /propbig/ Disallow: /propsmall/ Disallow: /*.jpg$ Any ideas on how to get around this would be appreciated 🙂
Moz Pro | | cmaddison0