Best practices for repetitive job postings
-
I have a client who is a recruiter for skilled trades jobs. They post quite a few jobs on their job board on a regular basis. They frequently have job postings that are very similar to older jobs or multiple current job postings that are similar to each other.
Looking at their webmaster tools and site: command search in google, it does appear they have some duplicate content issues. We're thinking it's because of the similar job posts.
What is the best practice for dealing with this? And is there any way to correct the situation so that the number of "omitted due to similarity" results declines?
Thanks for you help!
-
Ok if the previous job posts are causing your concern, you can easily fix this by setting up meta data expiry:
_It will automatically remove the content of the page from search engines index as soon as the job becomes unavailable. _
-
It could be worth posting the question in GWT forum, so at least there might be a chance one of the google employees takes a note and may (or may not) be able to do something about penalties given to the site.
-
Hmmm... This is an interesting situation for sure!
My first thought was adding a canonical tag on the postings, but I'm sure you don't have that kind of access. My first assumption is that this kind of duplicate content isn't going to hurt you. Mainly because this is not a new situation to Google. Kind of like how a /blog page would have a snippet of the actual blog post. Would you consider that duplicate content? Technically, but Google isn't going to see it like that.
If you're super worried or concerned about this, you could always have two job descriptions for the same job. One that you have on the corporate site, and the other that you're submitting to indeed, monster, etc. This doesn't need to take too much time. You could just have some generic copy then say "...to see more about this job posting, visit http://www.yoursite.com".
I still going to be surprised if Google is seeing this as duplicate content though... Also, Google may filter it out of their SERPs, but do you have any indication that your potential applicants are finding it in the SERPs anyways?
Was that helpful?
Kevin Phelps
http://www.linkedin.com/in/kevinwphelps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding https version of website: how best to redirect
If I have 4 versions of my site http://www
Technical SEO | | bhsiao
http://
https://www
https:// What is the best way to redirect without losing seo positions? i have been mainly using http://www but have recently added my ssl so https works also. I heard at Moz Con that I should get the https working. All of my marketing and ads are going to http://www 301 redirect 3 of them? Which 3? If https is becoming important, should that be my main url? will it hurt my seo to switch? Thank you so much in advance!0 -
What is the best strategy for franchise companies when building local sites?
Hi, if you represent a national franchise, I have noticed that Dominos and others do NOT use local websites for LOCAL SEO, rather they use their own MAMMOTH sites with a store locator for the local stores with a few NOT keyword rich pages with very basic information. However, for LOCAL SEO, I have been thinking that using e.g. Hyperfranchise.com for the main domain and then e.g. buckhead.hyperfranchise.com or buckheadhyperfrnachise.com would be better for LOCAL SEO including Yelp, FourSquare and more.It will take time to rank for all local sites, but is that not better in the end than having e.g. 6 pages of content that are "local" on the main site? However, I have not seen any of the big ones do that, but that might be because they are so entrenched in their own OLD system that might be ranking well anyway for their local franchisees? Any comments, ideas, suggestions?
Technical SEO | | yvonneq0 -
Schema.org : reviewCount & ratingValue - best practices for implementation?
I'd like to add our merchant review count and rating to our site and use the schema.org markup to indicate to the search engines what these are. The reason I'd like to do this is so that the star rating pulls through to the organic listing. Check out this example from several UK tight sites. Notice how the organic listings display the star rating... My questions are: Has anyone seen an example of this from Google.com (US site) I heard that you should only add this markup to the homepape - but couldn't find any Google documentation to back this up. Do you know if this can be applied throughout the site w/o penalty? Thanks everyone!
Technical SEO | | evoNick0 -
Best Pracice to Obsolete a Blog
Hi, I have a blog that has thousands of URL, the blog is a part of my site. I would like to obsolete the blog, I think the best choices are 1. 404 Them: Problem is a large number of 404's. I know this is Ok, but makes me hesitant. 2. meta tag no follow no index. This would be great, but the question is they are already indexed. Thoughts? Thanks
Technical SEO | | Bucky0 -
For large sites, best practices for pages hidden behind internal search?
If a website has 1M+ pages, with most of them being hidden behind an internal search, what's the best way to get pages included in an engine's index? Does a direct clickpath to those pages need to exist from the homepage or other major hub pages on the site? Is submitting an XML sitemap enough?
Technical SEO | | vlevit0 -
Best 404 Error Checker?
I have a client with a lot of 404 errors from Web Master Tools, and i have to go through and check each of the links because Some redirect to the correct page Some redirect to another url but its a 404 error Some are just 404 errors Does anyone know of a tool where i can dump all of the urls and it will tell me If the url is redirected, and to where if the page is a 404 or other error Any tips or suggestions will be really appreciated! Thanks SEO Moz'rs
Technical SEO | | anchorwave0 -
Could Having Blog Posts as Home Page Cause Keyword Dilution?
Something I've never been a fan of is having a blog as the home page of a site. I've always thought that it's a bit like walking into someone's house through the kitchen out back.
Technical SEO | | WilliamBay
If it's a vistors first time, it can be a little disconcerting or ackward even if they are not familiar with the writers style. But something just dawned on me, and I'd love a second opinion on this. For websites that focus on multiple keywords (in my most of my client's case it's usually a mix of Wedding Photography, Engagement Photography, Portrait Photography, Family Photography, etc). A lot of these clients will include the photos in a blog post along with a snippet of text that may talk about the people they're photographing and maybe a bit about where they photographed. But they're usually optimizing for the overarching keyword (Wedding... Portrait..., etc as per above). Now I'm wondering if having three or 5 posts on the home page, where most of them are focusing on a specific keyword like New York Wedding Photographer, is actually diluting the keyword they are trying to rank for. My theory is that if I have them move their blog to a domain.com/blog, and solely focus on the desired keyword on the home page, that they would do substantially better in the SERPs. Can anyone subtantiate this? Thanks!0 -
Disabling Wordpress Attachment Posts
having issues with every media (photo) we upload creating an additional page on the blog that is being indexed in Google. ie. post: www.mysite.com/ creates this for the photo used: www.mysite.com/blog/category/image-name/attachment/800px/
Technical SEO | | bozzie3110