Text Placement?
-
We have an eCommerce site. We have noticed several of our competitors are moving their text to the top of the page. How much of a difference to you think it makes in googles eyes to have the text at the top above the products vs bellow them? Here is an example of how one of them moved the text to the top http://www.motorcycle-superstore.com/119/MNGR/Motorcycle-Jackets.aspx
-
If you have logic behind it, If you can create this 'more' button that it does not reload page(Ajaxed) and it still indexes all text on the same page and if this is not something that will disturb visitors visually - definitely go for it!
Just remember the date when you will implement that and closely watch your conversions!
regards,
Jungles
-
Yeah Dorm i agree with you and your boss.. Yes you can move ahead with 3 - 4 lines(helpful for users) of unique content so that they can click on "more" for more valuable info..
-
What is your opinion on something like http://www.bikebandit.com/motorcycle-tires/n1348 where they have the text at the top but it only takes a couple lines before it has the option to expand with the "more" option.
We are using it for both. We want the first two - three lines to be quality content, however my boss does not want to push the products down to much cause he thinks it could hurt conversions. So by adding the "more" option it is a way we can agree to move the content to the top without having to push the products down to far. With a new content writer in the house we are now having good quality content around 2-3 paragraphs a page and he thinks that will push the products down to far.
thoughts?
-
Yes and no! There should be golden middle way. Google will rank you better if you will put your text higher but you will have lower conversions because of this. Try to implement various designs and run split/multivariate testing. You will see exactly which version will be performing better!
Please, let us know outcome of this experiment!
regards,
Jungles
-
We are using it for both. We want the first two - three lines to be quality content, however my boss does not want to push the products down to much cause he thinks it could hurt conversions. So by adding the "more" option it is a way we can agree to move the content to the top without having to push the products down to far. With a new content writer in the house we are now having good quality content around 2-3 paragraphs a page and he thinks that will push the products down to far.
thoughts?
-
Google will see the whole content because its opening in the same page(Ajax) & if you see the source code then you will find the whole content in the html code.. Google reads the html file so google can read it. For google its perfect so if you are using the content for google then its fine but if you are using the content for end users then i dont think so its good because 1st 2 lines are not so attractive but if you give helpful info in 1st para with 4 - 5 lines and then you give "more" option then i think its good as per end user's view...
-
What is your opinion on something like http://www.bikebandit.com/motorcycle-tires/n1348 where they have the text at the top but it only takes a couple lines before it has the option to expand with the "more" option.
-
Hi Dorm
I agree with Jungles & askshopper. As you know Content is the King in SEO..
If the Unique Content (incl KW's with bold/strong tag) is above the product then google will 1st see that part and then your products. Products are most likely a duplicate content (Product Title, Product Desc, etc). Google loves unique content so if Google see unique content 1st which are helpful to users then google loves it..
If i am not wrong google see the page in this way : Title, Description, H1, H2 and then starts with the 1st paragraph(very imp) of the page. If you target the keyword in 1st para of the page then it will really helps. Also, if the content is below product then google will see that lastly which might not get more priority in google's eye logically. Normally google works as an user, if we are an end user then 1st we start with the 1st para and if we like 1st para then we continuously go ahead otherwise we stop there. Same with google, if 1st para is unique & very helpful to end user then google loves it....
Please let me know your views.
-
However, by having the text higher up we move our products down and that could lower the conversion rate, right? And isn't having products good quality content too?
-
This is very interesting! If you will change the placement of your text ,please, share with the results with us.
.............................................................................
My 2c:
According to Google's placement rank (if I'm not mistaken the change of this Google's algo launched in the middle of the 2011) definitely there is benefits to present text like this :
There is no need to scroll down for it - Google favors that,
Lower bounce rate (users will most likely read at least beginning of the text before leave or hit back button)
More engaging - you have a chance to educate,grab attention etc.
best,
Jungles
-
Having your keyword phrase at the top of the page, first paragraph, title is important, also at the end of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Bold text for keywords
Hello I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there? This is for SEO.
On-Page Optimization | | xdunningx0 -
Will shortening down the amount of text on my pages affect it's SEO performance?
My website has several pages with a lot of text that becomes pretty boring. I'm looking at shortening down the amount of copy on each page but then within the updated, shortened copy, integrating more target keywords naturally. Will shortening down the current copy have a negative effect on my SEO performance?
On-Page Optimization | | Liquid20150 -
Use of trademarks in tags and text
Does Google spider read registered trademarks (the 'R' or 'TM') or do these marks impede anything if they are featured in meta tags or text?
On-Page Optimization | | KnutDSvendsen0 -
Table text : Does that influences the website's ranking ?
We are currently working on a new page for one of our clients and there is A LOT of writing, so A LOT of differents pages. If I decide to put the texts on table text instead of creating a link for another page, will that influence the ranking in any way ? I've been a web writer for only a year now and still try to figure out how to optimize the written part. Thank you for your answers.
On-Page Optimization | | marketingmedia.ca0 -
Does the positioning of the text on a webpage matter for search engines?
Does the positioning of the text on a webpage matter for search engines? Do you need to place the text at the upperside of a webpage or is at the bottom also a good option?
On-Page Optimization | | HMK-NL0 -
How can I stop google reading a certain section of text with my H1 tag?
Hey Mozzers, I'm wondering if anybody knows of a way that I can stop google reading a certain part of text within my H1 texts? My issue is that I have individual office pages on my site, but many offices are based in the same city; such as 'London'. I want to keep London within the H1 tag for user experience but I do not want it to be picked up by the search engines and start a canonical issue. I've seen some people say to use document.write or use an image. Does anybody know of a correct way of doing this? Many Thanks.
On-Page Optimization | | Lakeside0 -
Does it matter what text you wrap in an H1 tag?
Typically H1 tags are reserved for page headings, i.e. on a blog post the blog post title is very often the pages H1, or top-level heading as the W3C puts it. On the SEOmoz home page they currently have "SEO Software." as their H1 tag, which seems perfectly reasonable and to me fits the W3C criteria. However, what if the primary keyword for SEOmoz was "seo community" so they decided to wrap just those two words in the sentence that follows on their home page and maintain the existing style of the words "seo community" with CSS. (see attachment) Are there any arguments against doing that? Would Google be able to detect this? If so, would Google care? I do believe the overall importance of the H1 tag has lessened to a degree, however I still believe they are valuable to an extent and would love to hear anyone's thoughts. 7NZcD.png
On-Page Optimization | | TakeLessons1 -
Does a scrolling text area carry juice?
I'm seeing a lot of companies in my industry loading the homepage with text by using a scrolling text area. Do the search engines see this as valid text or is it a cloaking method that carries less weight?
On-Page Optimization | | LabadieAuto0