Broad Match Modifier: Should I use the + on the first keyword?
-
I am playing with Adwords and want to use the broad match modifier, however I see some examples always using the + in front of every keyword and some with with it on just the secondary keyword or more e.g.
personalised +towels
+personalised +towelsDoes this give different results? And which is best practice
-
Hi John,
Many thanks for the answer. I thought it had to be something similar to that which you have detailed. A great Help and thanks again.
-
So what the plus does is enforce the word is used in the users query. For example, if you had:
- +buy +widgets
- buy +widgets
The first would enforce that both "buy" and "widgets" are in the query. This would match things like "buy cheap widgets", "buy widgets now", "i want to buy some widgets", etc.
The second would only enforce that "widgets" is in the query, and would allow Google to do broad matching against the word buy. The second could match the same queries as the first, but also additional queries like "purchase widgets", "get cheap widgets", "buying widgets", etc. Without the plus, Google can swap out the word "buy" for other similar words.
-
He Craig,
modifiers. The same way it appears inGoogle Keyword Toolmodifiers and never seen the + sign modifier over there.hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AdGroup by Match Type or by Keyword?
Hi, Will someone please tell me which AdGroup structure makes the most sense? Grouping Keywords by Match Type? i.e. [pizza store], [pizza restaurant], [pizzeria], etc. or by Keywords? i.e. pizza store, "pizza store", [pizza store] We're basically trying to figure out which structure makes the most sense and which will allow us to earn the best quality score. I've heard of people using both strategies. Personally, I think it should be grouped, more often than not, by keyword. This enables one to tailor the ad and landing page to the specific keyword. I am curious to hear some reasons for grouping them the other way. Thanks for your thoughts.
Paid Search Marketing | | aua0 -
Adwords Customizers - Possible to show different prices by country of visitor in adwords using adwords customizers?
Is it possible to show different prices by country of visitor in adwords using adwords customizers? I would like to avoid having to setup campaigns for each country, in order to show country specific prices in adwords. thanks
Paid Search Marketing | | lcourse0 -
Looking to syndicate content - can't use PR Web or Outbrain URGENT!
I have a client in urgent need. They have a blog that they are trying to syndicate and drive traffic towards. Their blogs rest on individual URL's and their topics are loosely connected to the gaming industry. We are using PR Web and planned on using Outbrain to drive traffic, but the topics got pulled due to content restrictions. Any suggestions of tools I can use to help syndicate their blogs? Any and all recommendations would be GREATLY appreciated!
Paid Search Marketing | | jfeitlinger0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
Why you should never use Google Adwords To Conduct Key Word Research
Buongiorno from 22 degrees C too damn humid Wetherby UK, The other day a client wanted to know how much a ppc campaign would cost with a specific bank of keywords. So off i went and loaded in the key words and set the ads thinking it was not live.... A week later i get a tap on the shoulder asking why weve been invoiced for £xxxx oh dio mio!! The damn campaign went to live. So ive got two questions: 1. Do Google adwords automatically go to Live once youve loaded up phrases and ads, i really thought it would have made it more obvious, A " Would you like your campaign to go live" prompt would have been appreciated. 2. As a safety measure is configuring a Google Alert in Analytics to ping when paid traffic is picked up not a bad idea just so ive got a warning sytem set up so to speak. Grazie tanto,
Paid Search Marketing | | Nightwing
David1 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
Competitors using bots for AdWords ?
I was having a discussion with a SEO manager on a LinkedIn group about page speed (she pretends that page speed is not taken into account by Google for SERPs at all and claims that all of what Matt Cutts says is BS) ; and she explained that she is using bots to click on her client's competitors AdWords and "kill their daily budget" So my question is, if you run/manage AdWords campaigns, have you ever met noticed such a behaviour, past the few usual click fraud rate ? What is your average fraud rate ?
Paid Search Marketing | | iung0 -
Could longtail keywords really produce up to 80% more organic traffic long-term?
I was listening to a podcast on site visibility's website and they were discussing www.hittail.com which is a piece of software which analyzes lists your
Paid Search Marketing | | whitbycottages
visitor stream in real-time and provides actionable list of precisely which
keywords the website should be targeting to dramatically grow your organic
search traffic using long tail key words. The say they can come up with a list of long tail keywords which the
website could easily rank for hopefully straightaway in the top five positions
on Google and other search engines by creating a blog post are some relevant
content. Or you could use the information to form some anchor text links etc They say it's possible to produce up to 80% more traffic organically
once you are aware of which keywords are being overlooked by the website and
then produce the relevant content. The theory is that most people focus on the high traffic short tail
keywords and overlook the long tail keywords and I got to admit I actually fall
into that category unfortunately. Anybody uses particular website? And what is your experience of targeting the
longtail keywords have they produce good results ?0