My Houzz Photo is Beating My Website in the SERPS
-
We were #3 for a keyword and now we are #4, oddly now Houzz.com is #2 and #3.
The #3 slot is our photo on Houzz I optimized for our keyword.
Should I dump the photo on Houzz? Since it is beating me on that keyword?
The #2 slot is query for my keywords but we don't appear on that page.
Thoughts?:)
Thanks.
-
I would:
- Keep the photo on Houzz
- Make sure you're linking from Houzz to your site (dofollow if possible)
- Keep working on your site, so you can rank about Houzz, then you'll have 3 first page rankings
-
Go to GA under Traffic Sources and use an advanced segment to see if you get conversions from that keyword phrase.
-
The keyword is 3 words plus geo modifier.
-
Are you talking about only 1 KW or a LOT of KWs. Is that bringing in conversions?
I would look at Google Analytics and make a decision based off data.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research for new website
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for. We are a b2b outsource provider of telecommunication services, contact centres etc. I'm looking for advice on how best to start the keyword research, what I should be looking for etc. At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner. Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc. Thanks in advance for any help guys, I really appreciate it. Leo
Keyword Research | | Leo_Woodhead0 -
How to Choose the Best Keywords for a Website
I am working with an insurance agency that wants to target the below types of insurance in Dalton GA, Ringold GA, Chattanooga TN and and/or Georgia. Home Insurance
Keyword Research | | lagunaitech
Auto Insurance
Health Insurance
Life Insurance
Restaurant Insurance
Contractor Insurance They are a new agency that doesn't have a website yet and only a small online marketing budget. Right now, I'm starting to work with them on their new site and want to make sure the on-site SEO works with the insurance/locations they want to target. What I'm having trouble with is the volume of monthly searches and trying to find keywords that they could realistically get some traffic and leads from. Most of the keywords I check with the Adwords tool are less than 50 exact match searches or just show a dash. The only keywords with a decent amount of exact searches are the main insurance types like "restaurant insurance" or "home insurance Georgia". How can I get an idea of the number of leads and amount of traffic this site might get when most of the keywords searched for only a handful of times per month? I can build the site to easily target all the above types of insurance in Dalton, GA, which has a population of about 33,000, but I don't know what kind of results this agency might expect if they were to rank in the top 3 spots. Thanks in advance for any ideas or advice!0 -
Why do small changes in keyword phrasing have such big SERP impacts?
I am trying to better understand why some of my pages rank well and some don't rank at all. I've discovered that slight changes to how the key phrase is typed into Google can have dramatic effects on the results. Why is this? And how should I interpret it or use it? I understand that some phrases will be more competitive than others, but that doesn't seem to explain the variances entirely. For example, http://traveltipsthailand.com/phuket/best-bachelor-hotels-in-phuket/ (which is SEO optimised for the long-tail phrase "bachelor hotels in Phuket" and "girl-friendly bachelor hotels in Phuket") ranks #1 or #2 for the key phrase "bachelor hotels phuket", but if I modify the phrase slightly to "bachelor hotels IN phuket" it drops to #12 (page 2) with less relevant competitors (like "Bachelor hotels in Chiang Mai") getting in ahead of it. Likewise, if I search on "best bachelor hotels phuket" (the URL phrase of the page) it is #1 or #2 again, but if I modify the search phrase to "best bachelor hotels IN phuket", my SERP drops to #13. If I use the longer-tail key phrase "girl-friendly bachelor hotels in phuket" the results are even more dramatic. I rank #5 for that phrase in the SERPs with or without "IN" in the search phrase. But if I remove "bachelor" from the key phrase and just search on "girl-friendly hotels in phuket" my page drops right off the SERP radar. Somewhere above #200 I think. Would love to get a better understanding of what influences these changes if anyone really knows. Is it just Goovoodoogle or is there a logical explanation? 51c0d097f1c8d9-81984651 51c0d11688af68-43859477
Keyword Research | | Gavin.Atkinson0 -
Should my Google rank be different to actual SERP results?
In my reports this week I was delighted to see "emergency power" at #8 for http://apexgenerators.co.uk/emergency-power/ but then today seems to have jumped to page 4 in SERPS? Can anyone offer any advice? Thanks, Laura
Keyword Research | | lauratagdigital0 -
Serps rank different from each login location
I prepared a report yesterday morning and I had a variety of keywords ranking at #5. Today when checked from another location they are all over the place. kitchen mats has been 11-15 for months, and then when checking from a school computer that starts a new session upon each login Yesterday it was #5 as was anti fatigue mats - it has been 27-32. Is google pulling in local hits and shifting the serp rankings? the site is www.wellnessmats.com any there suggestions would be greatly appreciated. I know we have had duplicate content issues, and now reading some of the posts - perhaps "key word cannibalization"? thanks
Keyword Research | | bakergraphix_yahoo.com0 -
Helpful to utilize long-tail keyword URLs to point to parts of your website?
Does it help, hurt or do nothing for SEO to utilize long-tail keyword URLs to point to specific pages of your website. For example, you're a vet and have your business name website, but what if you bought: CharlotteVeterinarianforCats.com CharlotteVeterinarianforDogs.com etc. and pointed them to specific pages in your business website.
Keyword Research | | laurieonorio0 -
Serp tracking - legal?
Isn't this scraping Google results on a massive scale? Is this legal at all?
Keyword Research | | jest1
