Build a site, do SEO work on it and sell it?
-
Does anybody do this? With success?
I keep finding industries right here in my local area (concrete work, home security, painting) that have 4-5 local companies that are competing and NONE of them are doing even the most BASIC items to seo their site or capitalize on ANYTHING online.
I could pick 7-8 of these industries and have somebody who works for me spend a couple hours a week on each building links and writing a half way interesting blog post, etc. and once they rank higher than most of the competition sell em for 2-3 grand I bet, especially since I can prove how much traffic they are getting.
Thoughts?
Thanks for weighing in.
Matthew
-
I have design and development people on the payroll. The rest would be done mostly by help I have here in my office when they aren't busy with client work if what I was thinking.
I ran the idea by my wife (who helps run the office) and she told me that's a great idea once I get caught up with potential new clients and the work load from the ones we already have which is her way of saying never!
Thanks for the response!
Matthew
-
Make sure you get someone who is willing to work on a performance based structure. For example, we get a standard fee for the site which includes design and SEO but we also get a piece when we sell the site and bonuses based on time (he faster we sell it the bigger the percentage) and lead generation. It's worked well and everyone makes money. You'll be able to find someone that will do this too I'm sure.
-
WOW! I didn't even think of that. That's a great idea.
If they don't want to buy the site I can sell them leads but also let them know I am selling leads to their competition as well - talk about motivating one of them to buy it from me
Right now my plate is full with helping my clients but pretty soon I need to hire some help and this would help keep somebody busy on something potentially profitable when they aren't busy w client work.
Thanks for the feedback!
Matthew
-
This is what one of my clients does for a living. They invest roughly 6 months into a site and rank it for multiple areas and then sell to the competition usually for a $50 to $75 price tag. They have larger sites that are regional and the last one sold for $210k.
I think this is a great way to add extra revenue to your company. Even if the sites don't sell, you can sell the leads from them. Some service industry leads they have sell for $50 a lead. It's a win win either way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion: The hardest (& most surprisingly valuable) thing you've gone through for your SEO career?
In the comment discussion for Thursday's blog post, An Essential Training Task List for Junior SEOs, there's been mild debate around some of the items, such as having a Junior SEO build a website by hand. It's a fantastic comment discussion (the kind that makes a blog manager's heart sing), and it's got me thinking. We've all gone through the wringer when it comes to boosting our careers. Heck, I was a poetry major and found myself learning SQL last week. What hurdles have you jumped that have been painful and challenging, but have taken your career to the finish line? Maybe even gotten you the gold?* What would you recommend to newbies just starting out (or warn them about)? *Yeah, I got Olympic about it. I went there. 🙂
Industry News | | FeliciaCrawford6 -
Where to find good SEO job applicants?
We're located in South Dakota, and I'm having a hard time getting qualified job applicants for an advanced SEO position. The ad has been placed on local job sites as well as careerbuilder.com and indeed.com. What other places do you recommend?
Industry News | | CFSSEO0 -
Redirecting International ccTLD affect SEO?
I've watched Rand's Whiteboard Friday video on How to Host and Where to Host for International Websites and read Gianluca's article on International SEO; however, I am still unable to find an answer or solution to this. ABC Company is a US based company with the website www.abcexample.com and plans to target people in Hong Kong. Therefore, they purchase .hk ccTLD. However, with the time restraint and budget limit, ABC Company is unable to create a completely new website under .hk ccTLD. Scenario 1: ABC Company plans to create different pages for each service offered in HK and 302 redirect .hk ccTLD blank service page to www.abcexample.com's same service page. Quesiton 1: Will this have the same benefit of creating a .hk website? Although ABC Company is redirecting, does the .hk ccTLD still tell Serach Engines that we are targeting people in Hong Kong? Will this solution harm or help with SEO with other search engines in Hong Kong? Scenario 2: ABC creates a /hk subdirectory under www.abcexample.com and have exactly same content in the same language as www.abcexample.com but use rel="alternate" hreflang="x" and use Webmaster to Geotarget Hong Kong. Question 2: By using rel="alternate" hreflang="x" and geotarget, will this avoid duplicate content if ABC Company has exact content in the /hk folder? Please let me know if my questions and scenarios are unclear. I understand that these are not best practices. Please advise the best way to work around this. THANK YOU VERY MUCH!
Industry News | | TommyTan0 -
Google Will Penalize Sites Repeatedly Accused Of Copyright Infringement
Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. That’s the latest penalty that may cause you to rank lower in Google’s search results. It joins other penalties such as “Panda” and “Penguin.” We’re dubbing it the “Emanuel Update” in honor of Hollywood mogul Ari Emanuel, who helped prompt it. Read more here: http://searchengineland.com/dmca-requests-now-used-in-googles-ranking-algorithm-130118 What do you guys think MOZERS?
Industry News | | Chenzo0 -
Post your favorite SEOs for Mom and Pop Shops
I'm trying to compile a list of SEOs and/or Inbound Marketers that specialize in helping micro-businesses. For the purposes of this study 'micro' means any business with 5 or fewer employees. Names are great. Website URLs would be Fab. Twitter accounts would be super Fab. For instance: David Mihm http://www.davidmihm.com/ @davidmihm I'd be happy to share the final list with anyone who provides a name.
Industry News | | JesseCWalker0 -
How to handle spam SEO companies soliciting your clients?
My clients keep getting spam email or messages in the contact form, about how they could be ranking better, they're not hitting keywords they should be, etc. Typical scare tactics trying to solicit new clients. How do you deal with this?
Industry News | | CFSSEO0 -
UK link building companies?
Has anyone had any experience working with any? Are there any you'd particularly recommend/avoid? Thanks. 🙂
Industry News | | Alex-Harford0 -
All SEO factors in one place, anybody?
Hi, Is there some place or list with all the known SEO factors till date? Regards
Industry News | | IM_Learner0