SEO problems with PR Newswires
-
Just been investigating PR newswires for the first time (despite having worked in PR for over a decade!)
One of my clients has asked my to send out a news release via a newswire of my choice. I will not be posting the news release on my client's website, to avoid the most obvious duplication issue.
Has anyone had SEO probs from newswires though? I just saw one which offered: "Minimum guaranteed number of media websites on which your release is posted" alarm bells!
-
I've investigated a huge list of newswires. I really like the look of a couple of heavily business oriented wires - very regulated and unspammy, so for business stories I will be using those. I found one newswire which is very aware of the SEO implications of too much syndication to awful sites - they appear only to syndicate to a handful of reasonable quality sites. Others do much heavier syndication. I will stick with the 3 that appear to be safest for now...
-
I've investigated a huge list of newswires. I really like the look of a couple of heavily business oriented wires - very regulated and unspammy, so for business stories I will be using those. I found one newswire which is very aware of the SEO implications of too much syndication to awful sites - they appear only to syndicate to a handful of reasonable quality sites. Others do much heavier syndication. I will stick with the 3 that appear to be safest for now...
-
This was interesting http://searchengineland.com/how-prweb-helps-distribute-crap-into-google-news-sites-140597 - I think there's a level of nervousness about what happens further down the line. Interesting times. Think I will hang fire for the time being, and explain the issues to my client.
Thanks for useful feedback guys - appreciated.
-
I'm still testing my release I sent out in November. Some observations:
- Stable traffic of 10-15 visitors each day directly from the PR site where the release was done
- Incoming do-follow links from HIGHLY reputable newspapers (syndicated though, not reporters)
- Ranking increased for the two keywords included in the release
I did not see any negative effect ... yet.
If I do, I'll let you know.
Anyone else has done a test like that recently? Please share
-
"Minimum guaranteed number of media websites on which your release is posted" alarm bells!"
Not necessarily an "Alarm Bell" on its own, as that really is all syndication is technically -
BUT what this probably means is a HUGE group of websites that just dynamically place any niche relevant content on the sites of that niche. It is most usually all no follow, so penalties would not be felt - but results might not be felt as well. (Unless it is real news and you are just trying to gain exposure and traffic)
I am not the biggest fan of online press releases so I am probably jaded, but from an SEO standpoint it is not necessarily an alarm bell for something bad. It just means your content will be automatically accepted on the distribution partner sites (as long as it passes quality checks for most reputable release agencies)
Shane
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The Importance of Bold Keywords in SEO?
Hi all, Recently I came cross an RV lifestyle blog named RVing Trends. The website features high-quality contents about handy RV camping tips & guides, and in-depth RV product reviews. They seem to spend a lot of effort on the content quality. I've followed this website for a few months and can see they've been producing 3,000-5,000 word length contents regularly. One thing I notice is that they emphasize the main keyword as bold in almost the posts. You can check 1 sample here about RV mattress reviews. Just want to ask for your opinions about the efficiency of this technique and is the keyword density still important for blog content to rank well in Google. Thanks!
White Hat / Black Hat SEO | | TungNM1930 -
White H1 Tag Hurting SEO?
Hi, We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO. https://www.websitemagazine.com/blog/16-faqs-of-seo The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok? Thanks for the help
White Hat / Black Hat SEO | | AliMac261 -
301 redirects for 3 top level domains using WP SEO Yoast
Hey Guys I have a custom built website - and a wp blog attached to this - problem is there are 3 top level domains: zenory.co.nz, zenory.com and zenory.com.au **The issue is when I enter the domain to 301 redirect I only have to enter one domain usually i enter redirect from zenory.com/blog/oldpage to zenory.com.newpage ** For eg: I have just move Phone Psychic Readings from the blog - over to the main site. However there seems to be an issue that I'm still having and trying to clean up. I'm finding backlinks there are linking to each other of my 3 domains that end up backlinking across domains, which I was told this can look as spammy to google. For eg: co.nz links many pages to com.au. I'm currently trying to clean this up at the moment - however while im in the process of this - I find myself question when I'm creating the 301 redirects from the blog - but lets say I'm on the blog for zenoy.co.nz/blog/oldblogpost and when I click on a blog post - it redirects me to zenory.com/newarticlepost - because I have redirected it to .com - how can I redirect and make sure is going back to the right domain name to save myself from having to show this cross backlinks? Would gratefully appreciate any assistance on this tricky situation. Cheers Just
White Hat / Black Hat SEO | | edward-may0 -
Redirecting old domains for SEO ranking?
It's been a while since I read anything seriously out of the box on SEO but I thought I would see what others thought of the bold assertions made in this article. Most of it revolves around buying expired domains and using a 301 to point them, and their juice, to new sites. This guy makes a living doing this so he has to know a bit more than the average Joe but I'm wondering where the other shoe is and when it drops.
White Hat / Black Hat SEO | | Highland0 -
Seo back linking proposal review
Hi guys, below is a proposal i received from someone on freelancer.com for some seo building. Is this really all it takes? Obviously done overtime but basically is this it aside from the usual basics onsite keywords, urls, artciles, content etc. This is a the proposal for $250 (some are cheaper but almost the same details as below). This is one of the top seo people on freelancers.com and they all have good reviews. Is this basically it? Shell out $100 bucks or more a month to someone who will just post stuff all over the internet. It just seems all very simple, what is $100 bucks a month to stay at #1. Is there any real questions i should ask to make sure i am not just throwing my money away? I would like to recommend the following services for attaining better search results for the website. 1)Press Release Submissions
White Hat / Black Hat SEO | | topclass
2)Social bookmarking submissions
3)Drip Feed Article Links - 100 Article submissions everyday for 25 days
4)Article directory submissions
5)Link directory submissions
6)Blog Post Submissions(All Blogs have PR1 to PR6)
7)Wiki Page Submissions(.EDU and .GOV Sites Included) PR of the directories, social bookmarking websites, Blogs, wiki pages and Article directories are from PR0 to PR8.
Most of them are in the range of PR1 to PR4. If you are interested in the above services then these are the details about those services. 1)Press release Submissions - We will write 3 press release and submit them to 25 press release websites.
Submitting press release gets the news to Google news, Yahoo news etc..
Please note we even submit to Paid press release websites like PRBuzz, SBWire, pressdoc etc.. 2)Social Bookmarking submissions - I will also submit your website to 150 social bookmarking websites.
Here are the example of social bookmarking websites.
www.digg.com
www.furl.net
After we finish submitting to social bookmarking websites we will then create rss feeds with approved link URL's and ping them so that links get indexed. 3)Drip Feed Article submissions - We will be writing one article.
Everyday we will submitting the article to 100 different websites.
We will be submitting for 25 days.
100 submissions x 25 days = 2500 submissions.
In each article submissions we can use 2 links to the website. 4)Article directory submissions - We will write 5 articles.
Each article will be around 500 words.
Then we will submit them to 300 different article directories. That means 5 articles x 300 article directories = 1500 article submissions.
In each article we can use 2 links to the website.
1500 x 2 Links.
I have experience in submitting articles to article directories.
Till now i have submitted more than 1000 articles to article directories.
I will also create separate accounts with article directories wherever possible. 5)Link directory submissions - I have a list of 1300 directories.
I will submit your website to these directories.
I have experience in submitting to link directories.
Till now i have submitted more than 2500 websites.
All the submission work is done manually.
All these directories provide one way links. 6)Blog Post Submissions(700 PR1 to PR6 Blogs) - We will write 1 article.
we spin and post to 700 PR1 to PR5 blogs.
We can spin the article, title of article and links
You will be given a confirmation when complete, and a code to search backlinks in the search engines.
They are hosted on 650 different C Class IPs! 7)Wiki Page Submissions - Get 200+ wiki site contextual backlinks (3 per posted article) from a range of PR 0 to 8 wiki sites including over 30 US .EDU and US .GOV sites.
I will also ping Them.0 -
Contacted by an SEO company..
We have been contacted by a free SEO company, who seem to use your domain and create articles for you on your site, linking to other relevant sites, while other relevant sites link to yours. All they ask is a small link on your homepage. An excerpt of the instructions are: Download the attached files in a folder to be uploaded to your server (public_html) folder Set 777 permission to the folder. This allows our script to work on your site Add the "site wide" link on your homepage, as well as on the inner pages, the same way we do in the article section. Implement the "site wide" link following the instructions on the README.txt file Copy the script on the file or you can provide us with a temporary FTP access to your server and we will do it for you. Please note that if you can upload our folder to your site within 48 hours, you will be eligible to receive 20 bonus links for your SEO campaign. Should we tread carefully?
White Hat / Black Hat SEO | | filarinskis0 -
My Google PR is Decreasing HELP!
We have just started in on an SEO campaign after a year or so break from engaging in active SEO efforts. Our rankings and organic traffic seems to be increasing but we just dropped from a PR 5 to a PR 4 after being a PR 5 for probably a couple years. We are not doing anything black hat or sketchy and try hard to make sure all of our links are relevant and quality links. Does anyone know why this might have happened or if it is an indication of anything?
White Hat / Black Hat SEO | | MyNet0 -
Ever seen a black hat SEO hack this sneaky?
A friend pointed out to me that a University site had been hacked and used to gain top Google rankings. But it was cloaked so that most users wouldn't notice the hack. Only Googlebot and visitors from Google SERPs for the spam keywords would see a hacked version. See http://www.rypmarketing.com/blog/122-how-hackers-gained-an-easy-1-google-ranking-using-a-university-website.whtml (my blog) for screenshot and specifics. I've dealt with hacks before, but nothing this evil and sneaky. Ever seen anything like this? This is not our client, but was just curious if others had seen a hack like this before.
White Hat / Black Hat SEO | | AdamThompson0