Old Site But No Traffic - Can Anyone Tell Reason ?
-
Hi ,
Can anyone please tell me why this site http://www.travelscience.com is not getting any traffic?
Its 13 years old domain having 2340 indexed pages and Its Alexa rank is 6186158
Can anyone please identity the problems with it.
I found it from Google doing the keyword research on the Travel topics.
I am curious to know the potential problem with this site.
Thanks in advance for your time.
Regards
-
Ok thanks.
-
Please post this as a new question. I won't have time to analyze it myself, but if it's a private question, one of the other experts will take a look in the next week or so.
Thanks!
-
Thanks for your analysis.
-
It doesn't look like it's penalized, and looking at its anchor text on backlinks, it doesn't look like it's running any risks there.
It does rank #1 for its domain name. I see over 12,000 pages on it, with only a handful of broken links. But that's probably an indication that the content on most pages isn't very unique, or be well interlinked, since Google is only indexing maybe 20% of the site.
It has a very, very weak link profile (only 14 domains linking), and it's in a very competitive space.
Some problems with the site:
- it seems to be a complete duplicate of http://www.explorelanguages.com/ (which it links to)
- what should be its homepage header link (top left) actually links to http://travelscience.com/Framesets/About/About_Travel_Science_frameset.htm, which is very strange
- it's got the multiple subdomain problem as well
So its lack of traffic is combination of a bunch of little SEO mistakes and a really weak link profile--that's all.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Less relevant/not optimized competitor sites ranking higher in SERPs?
Has anyone else noticed their rank positions falling to competitor sites that aren't optimized and are less relevant? I've noticed that we've lost some rankings or have dropped over the past few weeks and the competitor pages that have replaced us haven't been optimized, aren't as relevant, and it doesn't look like there has been any updates (looking through archived versions). For example, their main "shoes" gallery is ranking for more specific shoe types, like "sandals", and "sandals" isn't even mentioned in their metadata and they have no on-page copy. Their DA is slightly higher, but our sites have a denser link profile (although, yes, I do need to go through and see what kind of links, exactly, we've gained). Has anyone else seen this happen recently, or have any ideas of why or what we could do to get our rank positions back? My main initiatives have been to create and implement fresh on-page copy, metadata, and manage 404s/301 redirects, but I'm thinking this issue is beyond a quick copywriting tweak.
Algorithm Updates | | WWWSEO0 -
Google has indexed some of our old posts. What took so long and will we lose rank for their brevity?
Hi, We just had a few of our old blog posts indexed by Google. There are short formed posts, and I want to make sure we're not going to get dinged by Google for their length. Can you advise?https://www.policygenius.com/blog/guaranteed-issue
Algorithm Updates | | francoisdelame0 -
Why does my site dissappeare from the top 50?
Hellow I am having some problems with my site www.kondomanija.si. It was ranked on the first page for my main KW kondomi (in www.google.si, Slovenia) but now it is not in the top 10 pages. And this has happened before, it drops out of the top 10 pages and in a cople of moths it is back for a short time (till it drops out again). It think the site has a week link profile... Could this be the reason? Does anybody know what is going on?
Algorithm Updates | | Spletnafuzija0 -
Is it better to build a large site that covers many verticals or many sites dedicated to each vertical
Just wondering from an seo perspective is it better to build a large site that covers many verticals or build out many sites one for each vertical?
Algorithm Updates | | tlhseo0 -
Relevant site outranked by powerful un-relevant sites
One of my clients has a site in a niche market, and has been ranking well for years. Since the Penguin algorithm changes his site dropped and 4-5 other sites came out of nowhere to take to top spots. These are very large sites, but they are not really reliant to the search terms. Sure, they sell one or two of the niche products, but our site is dedicated to those products. The site has been updated since I took over on the site, and is well SEOed. The site in question still ranks 1st for the keywords in every other search engine imaginable. Has anyone else encountered this? If so, how did you combat it?
Algorithm Updates | | DavidWilsonSEO0 -
Re-directing old domains to New Domains
I previously had a domain with good ranking, but had to redirect this to a new domain for branding purposing and has only been around for 1 year instead 10 years like the previous. Does the weight of the entire pagerank from the old domain get transferred to the new domain? How does Google handle this? The old domain had a good keyword in the name, which help rank that keyword...does that keyword also get transferred to the new domain with Google?
Algorithm Updates | | SEOCM0 -
First page slot 1 spot doesn't equal global monthly traffic
We have a client who has occupied the top spot on Google for the past several months. According to the Google Adwords keyword suggestion tool, this keyword should generate around 5,000 Global and Local Monthly average visits. Trends show this keyword has consistent month over month traffic. The keyword search type is broad match. When we look at analytics, they're only getting 5 visits per month. Shouldn't the top spot get the lion's share of traffic? We've noticed this trend on several of our clients whose traffic doesn't really increase proportionate to the estimated search volume that Google returns in the Adwords tool. Ideas? We see the estimated traffic and tell clients, "Once we get you in that top organic slot, you'll get most of that traffic," but it's not correlating. Thanks so much.
Algorithm Updates | | GravitateOnline0 -
Anyone have stats on numbers of Google users searching while logged in?
In light of Google's recent "social search update", I am curious to know how many Google users perform searches while logged into their Google account thereby showing "social results".
Algorithm Updates | | Gyi0