Wondering why my site ranks well for one page and not another.
-
Customers mainly find our site from searching very specific part numbers on google. My site is launch3telecom.com.
Take for example these two parts:
MT500A-81015 MR050-81045Search only those parts in google - we rank 3rd for one of them and don't rank at all for another.
Is there any way to check backlinks pointing to those pages? We even show up before big sites like ebay and such on one of them.
Can anyone help me understand this?
-
David,
Log into GWT, and under "Site configuration", select "Settings". There you will see that you can select your Preferred domain. (www or non www)
From Google: If you specify your preferred domain as http://www.example.com and we find a link to http://example.com, we'll consider both links the same. Learn more about setting a preferred domain.
-
In GWT there is no preferred URL set, and a couple months ago, I started redirecting www to non-www. Should I do this differently?
-
One word... competition.
I act as 'Director of Marketing' (aka SEO/Graphic Designer) at a small tech company that specializes in Cisco networking equipment. I can tell you from experience that small variations in part #s like these can have a huge amount of variation when it comes to the competitiveness of the keyword.
For example,
CISCO1812-SEC-K9 Extremely Competitive
CISCO1812-SEC-K9-P Not Very Competitive at all.
This is an example, and I probably have the part #'s wrong, but basically one is the power adapter, and one is the actual $2500 router. Your competitors are likely concentrating on the products that have the highest profit margins.
Part # searches for hardware have a very good conversion rate, as this is usually what a potential customer will search for after they've decided what piece of equipment they want or need, and are trying to find the best price. So the fact that you're ranking above high authority domains for certain part numbers is awesome, but more demand and higher margins for a specific part will naturally lead to more competition.
Could also be other factors like backlinks and keyword density, just like Donnie mentioned. It's hard to tell without competitive and search analysis for those keywords.
-
You must have recently setup your www and non www canonicalization right? This may be the reason, since both of the pages have no OSE (Open Site Explorer) info for the non www version, but do have equal metrics for the www version.
If this is the case make sure you work with GWT and take care of this.
-
Every page on your site will rank individually for keywords. These two product numbers you have listed are not being competed for. Google has piked up these numbers from wherever they can find them. Perhaps you have these codes (phrases) mentioned more times or someone else is mentioning you to be the place for that code. In reality there are 200 factors that help a keyword rank on a SERP.
If you want to check your backlinks, and since you are a PRO member you can do so here:http://www.opensiteexplorer.org/
This is a part of SEOmoz and they have other tools that are available to assist you. http://www.seomoz.org/tools
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is a keyword rich domain name for ranking?
I've read that Google has lowered the relevancy of a keyword rich domain name in recent years, but I have a scenario with a client that makes me think otherwise. My client has a particular phrase that they're trying to get rank for and are currently in position 3 of Google. Their primary competitor has position1. Using the Keyword Analysis in Moz Pro, my client has a competitor beat out in Page Authority (45 vs 36), # Root Domains Linking to Page (98 vs 9), Domain Authority (35 vs 24), and # Root Domains Linking to Domain (122 vs 15). The main difference is that the competitor has the exact phrase as part of their domain. Other than that, the phrase (on my client's site) is used in title tags, heading tags, and throughout page content. I can provide additional information if necessary, but does anybody have any general advice about this scenario?
Competitive Research | | robotninja0 -
Shortened URL showing as linking page
I'm using Open Site Explorer to look at backlinks and referring pages to my site. I'm seeing 3 links coming from http://j.mp/XXXXXX (not actual link) which is a bitly shortened URL. It shows as a 301 redirect, and I'm trying to figure out if there is any way to find where that link is originating from? When I try to search for the exact j.mp url in google it brings up one result which is the page the link redirects to. Any Ideas? Thanks a lot.
Competitive Research | | CJ50 -
Ranking for Competitive Keywords vs. Less Competitive Keyword Variations
I'm curious about situations where a website ranks very well for query variations, but doesn't rank for the query itself (or the reverse of that). For Redfin (where I work), here is the situation with regard to keyword rankings on Google (searched today from USA, incognito)... real estate search - #4 real estate online - #4 real estate site - #5 find real estate - #9 get real estate - #16 real estate - #163 It stands to reason that a site ranking well for a competitive query should also rank well for less competitive query variations - especially query variations that are non-limiting and do not demand a custom landing page (for example, I would consider 'board games' to dramatically limit the query 'games' and be best targeted with a targeted page...not so with 'real estate site' and 'real estate'). So, my question is, what are some theories regarding situations like this? Why do some sites rank so well for competitive queries but not for non-limiting query variations? Why aren't the sites that are crushing us for 'real estate' also crushing us for 'real estate' variations (to be clear...the top sites are crushing us for both)? Is it anchor text? Is it social signals? Is it offline signals, co-occurrence, or citations? What about internal linking and site structure? I realize it's likely a mix of all this, but I'm hoping we can drum up some new ideas here. FYI, on Bing we also rank very well for 'real estate' variations, but leap up to 31st for 'real estate'. Thoughts?
Competitive Research | | RyanOD0 -
Majestic gives me a 24 situation and 24 trust flow. Seomoz just a total number of 7\. How come the difference? My ranking is still bad, so is Majestic crawling faster then google?
Hi, my total domain value number on SEOmoz is 7. In Majestic it is 24 situation and 24 trust flow. My ranking is still bad (page2) and my competitors have a lower trust/ situation flow in Majestic. But in Seomoz the're better. Is the conclusion that Majestic is more up to date then Google itself and that Seomoz is more inline with the google crawling? Because Majestic doesnt reflect my ranking. (ps I started with the domain for a month, and I only have some history in registration)
Competitive Research | | remkoallertz0 -
Ranking and Domain/Page Authority
I'm not seeing a very good correlation between ranking and domain/page authority. Am I missing something here? ie., 2nd raning at 1/0. Also seeing competitor as "12" domain authority in "competitive domain analysis", but shows much higher here for same competitor? <colgroup><col width="94"> <col width="171"> <col width="108"></colgroup>
Competitive Research | | delphia
| Page Authority | Page Linking Root Domains | Domain Authority |
| 70 | 40 | 83 |
| 1 | 0 | 41 |
| 51 | 3 | 97 |
| 34 | 5 | 36 |
| 41 | 3 | 52 |
| 23 | 1 | 59 |
| 59 | 49 | 100 |
| 48 | 2 | 100 |
| 52 | 6 | 77 |
| 27 | 2 | 14 |
| 1 | 0 | 57 |
| 15 | 1 | 36 |
| 28 | 2 | 36 |
| 28 | 2 | 36 |
| 24 | 1 | 57 |
| 28 | 2 | 36 |
| 21 | 1 | 36 |1 -
My average visit duration is UP by 110% from 2 minutes to 4 minutes... and my visits (rankings) are down by 6 %.... I would have thought to see more positive ranking affects from that..
Latttteee last night I asked this question Just like the question says, I would have thought that Google would reward a site with more traffic that clearly has a growing level of user engagement. I can't imagine that there are other sites in my niche that are having a longer rate of user engagement... Well, since I can't guarentee that, let's not debate what we don't know.. But shouldn't SOME benefits be seen for a 110% increase? I mean shit, if I could replicate those results with sales, I would really be able to afford higher rankings... Maybe that's how they feel? If I get longer duration, I should get more sales, which means I should be able to afford to pay a professional more to get me to rank higher....? A nice guy Marcus Miller(http://www.seomoz.org/users/profile/78416) answered by saying Hey Tyler Google analytics data is not used in anyway in the search ranking algorithm. It's a great thing that your user engagement is up, but it will not benefit you with a better rank on the back of that. That said, if people are enjoying your site more, it should be easier to generate more links and sharing to get more traffic and hopefully boost your standing in search. This is worth a watch: http://www.youtube.com/watch?v=Cg... Hope this helps. Marcus I was still a little unsure though, so I said Solid answer man, I really appriciate the youtube link too, gotta love when an answer is chizzled in stone. I was thinking though.. Google does track data for bouncing back to search for similar queries, and some types of time on site, etc, right? Do you, or does anyone else know the specifics about the data that Google tracks, in relation to how a user interacts with your site?
Competitive Research | | TylerAbernethy0 -
Our site being outranked by competitors with lower "moz" scores - due to on-page SEO?
Howdy, Our SEO efforts are doing well, but for a few keywords it seems we cannot budge one of the competitors sitting in spot #1. Through some competitive analysis I've noticed that our website has a much higher mozRank with regards to both page and domain compared to the current #1 spot. My question is what kind of factors could be the issue as to why we are still being outranked. Is it simply a case of poor on-page SEO at this point or should I be taking the mozRanks with a grain of salt.
Competitive Research | | marketingdepartment.ch0 -
Is there a tool that could list all high PR pages of a domain?
Is there a tool that could list all high PR pages of a domain? Ideally, non subscripton based but if the tool is awesome then I wouldn't hesitate forking out for it.
Competitive Research | | rmteamseo0