Time On Site and SEO?
-
Does time on site impact rankings?
If a person visits your site from the serps or directly visits it by typing in your name in the search field and then leaves within a minute, will that impact your serps?
What is the best way to increase time on site?
-
_However, it makes sense to try to increase average time users spent on website. If a user spends more time on a page that simply means that the visitor is finding the page interesting. Catchy headlines, well written content, use of high quality images, videos etc can go a long way to make visitors spend a few more seconds on the page. On the other hand, if you make the body content appear meaningless by stuffing too many keywords, add cheesy stock images or boring images, add thin content and make the page heavy with loads of images, visitors will bounce back for certain. Hope that helps. _
-
"What is the best way to increase time on site?"
Attempts to improve "time on site" and "pages viewed" are closely associated with the keyword that delivered the visitor.
In general, improving content. This is not only writing quality but also the visual impact of landing on a page. Nice, big, relevant, juicy images (or video) above the fold grab attention and can hold the visitor.
Getting the second (and subsequent) page views depends upon giving the visitor options to additional content pages. Go to this page on CNN and study it.....
http://www.cnn.com/2013/01/01/us/colorado-marijuana-club/index.html?hpt=hp_bn1
Look at how they have big video at top.... then several related topic videos immediately below it... the right column generally presents lots of enticing topics that could be "news pulse", "most popular", CNN on FaceBook, "recommended stories" and more.
If you don't want the visitor to bounce then provide sticky content and sticky options.
-
From what I understand it most certainly does. The SE use it to correlate the Search Users experience with your site. Bouncing back to the SERPS is an indictor that they may not have found the website trustworthy, or that the pages returned to them via the SERPS wasn't really relevant to their search query.
The best way to increase time on site is to provide quality content that engages the vistor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could a redirecting a homepage mess with seo? if so is there any documentation you could point me too? Thanks!
I have a global page for our site but the global site has the exact same content as the main navigation personal page. If I redirect /index to /personal how much seo damage are we doing?
Web Design | | Miguelquirarte0 -
Will there be problems in the future with a mobile dedicated site?
Just wanted everyone's input/opinion on this article that basically states Google will move to a solely mobile index in the future https://www.nngroup.com/articles/mobile-vs-responsive/ That seems like it would negatively impact sites that have a separate URL for their mobile site. In this particular case I'm talking about... the mobile site URL is this layout: www.site.com/MobileView/MobileHome.aspx Any thoughts/input would be enormously appreciated.
Web Design | | AliMac260 -
May open the site's homepage...?
In mobile search results, many of my inner pages show the title tag, but the link is removed. And instead of showing the meta description, there is the following: May open the site's homepage
Web Design | | Dino64
Try anyway | Learn more Both "Try Anyway" and "Learn more" are links. Try anyway used to link to the homepage, but after we removed a redirect plugin and got rid of all the html mobile pages (now we're just using the Wordpress responsive layout), the link is now going to the correct page. So, it in fact, does NOT "open the site's homepage" any longer. But, we're still seeing this on mobile searches for our inner pages. It's been almost 3 weeks now. Any ideas on how to get this back to normal?0 -
Building a Mobile Site: Tools?
I've been tasked with re-building our company's mobile site and honestly have zero experience doing so. I know my way around HTML pretty well and have built several websites but never for mobile. Does anybody have any recommendations for me as far as tools to use to construct a proper mobile site? I basically want a simple page with four buttons on the front and a little drop down menu in the top corner. (not that this matters terribly but just saying, shouldn't need to be overly complicated.) Thanks in advance!
Web Design | | jesse-landry0 -
SEO Issues From Image Hotlinking?
I have a client who is hotlinking their images from one of their domains. I'm assuming the images were originally stored on the first domain (let's call it SiteA.com) and when they were putting together SiteB.com, they decided to just link to the images directly on SiteA.com instead of moving the images to Site B. Essentially hotlinking. Site A is not using the images in any way and in essence is just a gateway for their other sites and in this case a storage for their images. It doesn't use those images at all, so it really doesn't get any benefits of the images being referenced since I read that Google sometimes counts that hotlinking as a "vote" for the original image. But again, since ite A doesn't use the images that are being hotlinked at all, there's no benefit for Site A. My concern is that it's affecting their SEO for Site B because it makes it look like Site B is simply scraping data by hotlinking those images from Site A. Their programmer suggested creating a virtual directory so that it "looked" like it was coming from Site B. My guess is that Google can see this, so then not only will it look like Site B is scaping/hotlinking images, but also trying to hide it which may send up red flags to Google. My suggesstion to them was to just upload the images correctly into their own images directory on Site B. They own the images, so there's not any copyright issue, but that if they want proper SEO credit for that content, it all needs to be housed on the correct server and not hotlinked. Am I correct in this or will the virtual directory serve just as well?
Web Design | | GeorgiaSEOServices1 -
Given the lastest Google update, should I rewrite my Flash site or try to present an alternative HTML/CSS site?
I have a site that was created using Flash. The reasoning behind this was, at the time, that I didn't care if the site ranked or not (portfolio site). Now I would like to drive traffic to the site from SE's. Given the Penguin update, should I rewrite my Flash site in HTML/CSS or present an alternative site for bots and browsers that don't support Flash? My concern is that by presenting an alternative site to bots and non Flash supporting browsers that the SE's will see potentially see this as cloaking. Thoughts and advice would be much appreciated.
Web Design | | mj7750 -
SEO list for creating the *perfect* website
If you could build your website from scratch and have your developers do anything you want (within reason), what list of SEO requirements would you send them? Does anyone know of any good articles on the perfect SEO wish list? Happy Holidays!
Web Design | | MirandaP1 -
How to serve a Mobile & Full Site using one URL?
Hello, Does anyone know of any resources or tutorials that outline how to serve a smartphone-formatted website using the same URL as the full site? I know that one solution is using media-queries to serve a seperate CSS stylesheet, but you still have the full HTML source code. In other words, I might want to serve a smartphone & desktop user different content, but under one URL. WP Touch (Wordpress Plugin) is a perfect example of what I mean, but how is it technically achieved? It serves two different sets of HTML for smartphone & full, but using one URL http://www.bravenewcode.com/store/plugins/wptouch-pro/
Web Design | | petecampbell-bmi0