Keywords and meta tag discription
-
My meta tag description is the same on a lot of my pages www.okanaganbc.com
It was done by the original designer.
- Should all of the meta descriptions and keywords be unique for each page?
-
What's important with your meta descriptions is to make them appealing enough to get your user to click on your listing. Meta descriptions no longer add any ranking value, but they do add marketing value. Put your meta description keywords in your first sentence, as they will be bolded if they are part of the search query. Put your action or power words, (Words that would motivate your searcher to click your listing) also towards the top of your meta description. Towards the end of the description they will get cut off.
-
Meta Descriptions and Meta Keywords both don't affect SEO ranking on BIG search engines but meta descriptions plays the role in getting people to click on your link so what you said is true in having meta keywords repeated is not as serious as repeated meta descriptions. Meta descriptions may not affect your ranking but it is still **important!
I suggest making both meta keywords and description unique. ** Work on the meta descriptions first then if you have time, work on the keywords. No rush in keywords though. If you have other more important SEO related issue to take care of, do those first.
-
Thank you,
so if meta keywords are repeated that is not as serious as repeated meta descriptions?
Should I have expectred my seo guru of 3 years to point this out to me?
-
Hi,
The answer is YES! All your meta description should be unique and to attract users to click on your website on the search engine result page. Each meta description should be used to summarize each page and use CTA to attract searchers to click. Furthermore, meta descriptions should include keywords related to that page so that it will be bold in the search engine result page when someone searches for that keyword.
Although meta keywords don't play a role in SEO for big search engines like Google, Yahoo, Bing, and Ask but they should be unique as well because there are a lot of smaller engines that are still using it and of course, there are some people using smaller engines as well. SO you want to optimize your website for all engines out there. Just a side note, baidu still uses keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect to URL plus anchor tag???
Hi - my company has just had a site redesign completed, and our "old" site we have landing pages for a full product line. The new design has taken the content from those landing pages and placed them into one long scrolling page. We currently rank well on the "old" landing pages but now all that content is contained in a single page with anchor tags throughout attached to the headings. Can you set up 301's to anchor tags? Example: old site www.mysite.com/products/automotive/auto-parts.html new site: www.mysite.com/products/automotive#auto-parts
Algorithm Updates | | Jenny10 -
All keywords increasing rank except URL Keyword, whats going on?
Hello, Our website is a private equity firm database, privateequityfirms.com. We rank well for a number of private equity definitions and terms and have been increasing rank in those terms but unfortunately we have been losing ranking in our main keyword and url "private equity firms" .We have ranked as high as 3rd under wikipedia. The only real changes we have made are too the sitemap that is auto generated every time some thing is changed in the database. Does anyone have any ideas what is going on? I have included a Image to help show the problem. Thank you! MozAnalyticsPDF115_zpsddec64fa.png
Algorithm Updates | | Nicktaylor10 -
Ecommerce or E-commerce as a Keyword?
I have done a good bit of research but am not sure which word to focus on. I feel that the trend is moving towards no hyphen but I do not have any data to justify that other than google trends. Here is the research I found: Google Trends says ecommerce is more popular
Algorithm Updates | | Manseo
http://www.google.com/trends/explore#q=e-commerce%2C%20ecommerce&cmpt=q Ngram says e-commerce
https://books.google.com/ngrams/graph?content=ecommerce%2Ce-commerce&year_start=1990&year_end=2013&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cecommerce%3B%2Cc0%3B.t1%3B%2Ce%20-%20commerce%3B%2Cc0 Google Adwords Keyword tool says e-commerce:
e-commerce has 33,100 monthly search volume
ecommerce has 14,800 monthly search volume What do you think, will ecommerce overtake e-commerce in the future monthly search volumes? Ecommerce or E-commerce?0 -
Special Characters in Keywords
Do search engines consider keywords such as "1099 E-File Software" & "1099 "EFile Software" the same? Many of the keywords for my website will have a dash "-" when properly spelled out but there are many users who would simply omit it when spelling the word. Another example would be "W-2 Software" as opposed to "W2 Software".
Algorithm Updates | | Stew2220 -
Keywords in Footer
Do keywords in the footer carry the same weight as keywords on the rest of the page? Should we avoid having some keywords in the footer?
Algorithm Updates | | bloomnation0 -
Schema tags demystified
I am looking for a basic description of the use for schema tags and how and in what circumstances they are best applied. I have found a few resources such as schema.org and here on this forum, but find I still need a basics lesson and subsequently, some ways to execute. The Raven plugin appears to make the code visible to the viewer which seems unacceptable...Guess I'm just a bit stumped! Thanks in advance for any available hand-holding on this. ;o)
Algorithm Updates | | gfiedel0 -
Understanding the concept of "Keywords"?
To run my campaigns on SEOmoz or google or other search engines, i need to have some clarity on what exactly a keyword means. firstly, how do the comibnation of different words work? Example : Buy apple laptop in india, 2) Buy apple laptop india 3) apple laptop india Are 1, 2, 3 considered as keywords OR Apple, laptop, India, Buy, considered as keywords? to run campaigns in SEOmoz how do i use the tool more effectively, should i chose how my users would search in the search engine or use certain keywords. in the above example the only difference between 1 & 2 is the word "in", and i see a significant difference in the search results. How do use/target my keywords?
Algorithm Updates | | NikhilM0 -
Will google punish us for using formulaic keyword-rich content on different pages on our site?
We have 100 to 150 words of SEO text per page on www.storitz.com. Our challenge is that we are a storage property aggregator with hundreds of metros. We have to distinguish each city with relevant and umique text. If we use a modular approach where we mix and match pre-written (by us) content, demographic and location oriented text in an attempt to create relevant and unique text for multiple (hundreds) of pages on our site, will we be devalued by Google?
Algorithm Updates | | Storitz0