Ecommerce or E-commerce as a Keyword?
-
I have done a good bit of research but am not sure which word to focus on. I feel that the trend is moving towards no hyphen but I do not have any data to justify that other than google trends. Here is the research I found:
Google Trends says ecommerce is more popular
http://www.google.com/trends/explore#q=e-commerce%2C%20ecommerce&cmpt=qGoogle Adwords Keyword tool says e-commerce:
e-commerce has 33,100 monthly search volume
ecommerce has 14,800 monthly search volumeWhat do you think, will ecommerce overtake e-commerce in the future monthly search volumes?
Ecommerce or E-commerce?
-
While I definitely think e-commerce over ecommerce, I bet ecommerce is typed in more. It could just be me, but I never use hyphens in search.
For our site, we rank pretty close for attorney and lawyer keyword phrases, and those two synonyms are more different than e-commerce and ecommerce. So, either way, I bet you'll be fine. I would be curious to see your rankings vs conversions though. I'd bet ecommerce would rank higher, because I think that will be typed more, but I bet e-commerce would convert better, because that strikes me as the professional term.
Just my personal take, sorry I don't have any hyphen data for you.
Good luck,
Ruben
-
Simple answer is Both.
Having variations of your keyword on a given page will help with rankings for both keywords. I assume (we all know what happens when we do this) Google will consider these synonyms and after I did the following search strings www.google.com/search?q=e-commerce&pws=0 and then google.com/search?q=ecommerce&pws=0 I think my assumptions are correct. There is a mix of e-commerce and ecommerce in the both SERPs. That being said, I would have both variations on my page. It should natuarally be linked to both ways and with co-citations working in SERPs, it won't really matter. If you just "built" links to your page with one version, that won't be very natural. I personally would add e-commerce a few times and ecommerce a few times (if appropriate).
On a personal level, I think of e-commerce not ecommerce.
Google on Synonyms: http://googleblog.blogspot.com/2010/01/helping-computers-understand-language.html
Matt Cutts on Variations of Words: https://www.youtube.com/watch?v=NpnnXt7CHMU
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
Will more landing pages with related keywords improve ranking of main keyword?
Hi all, We are in the process of creating new landing pages and noticed something what our competitors been following with landing pages. They have created multiple landing pages targeting the related keywords of a main topic / main keyword. Like "seo defined", "seo history", "seo benefits", "seo strategies", "types of seo", etc being "SEO" as main keyword or main topic. Will this works? Thanks
Algorithm Updates | | vtmoz0 -
Using Brand value for SEO: Can we use keyword with brand name?
Hi Moz community, I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not? Thanks
Algorithm Updates | | vtmoz0 -
Why am i not ranking in the top 50 for the keyword 'cocktails' even though all my other cocktail related keywords are in the first 2 pages of Google???
I have checked the first 50 pages of google for my website www.socialandcocktail.co.uk using the keyword 'cocktails'. It is NOT to be found. However, if I search for other keyword combinations eg cocktail recipes, cocktail bars etc they are all in the first 2 pages! What is going on????????
Algorithm Updates | | cocktailboss0 -
Why would Google read different pages to rank for a keyword?
I have noticed a large drop in a number of keywords in the latest rankings report. I have checked the results on the 'Ranking History Graph' and it appears that Google is reading different pages for the specific keyword and therefore, giving large fluctuations in ranking dependant on the page from week to week. Why would this be happening?
Algorithm Updates | | Benjamin3790 -
Low Domain Authority - Rank Well For Competitive Keywords
I have been following a competitor's link profile on OSE for over 8 months. Their linkbacks have remained the same (3 follow, 9 nofollow links), all from low-quality directory sites. However, my competitor continues to improve in rankings and is now #1 for competitive keyword searches. How is this possible? Is there a way to hide your link profile or links from OSE? Any tips are appreciated - Thanks!
Algorithm Updates | | TheSEODR0 -
Reason for massive dropp in targeted keywords?
Our site at www.total-displays.com has ranked well for a variety of keywords over a long period of time. After the change on Jan 18th we have seen a dramatic drop in organic rank across a variety of keywords. Our site has very good unique content and has a large number of pages (it's a Magento site). Advice we have taken is that the site will bounce back after a few weeks but this does not seem to be happening. Any advice please? Thanks Nick
Algorithm Updates | | Total_Displays0 -
Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords
My client is in the competitive Private jet charter space. Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords phrases? like Private jet charter as an example. http://www.jetcharter.com/
Algorithm Updates | | AndrewSEO0