Increasing Domain Authority scores
-
Ok, a bit of a 'how long is a piece of string' type question this... Looking for the opinions of wiser users than myself in trying to work out how long is a realistic target for getting my domain authority somewhere near that of my competitors. I have been tracking my domain and three competitors in the campaign tool for a few months and they seem to average about 0.5 increase a month in their DA - they are averaging around 65 DA each. My site is currently DA 32, has increased from 21 in 5 months. Is this a decent rate of increase? How long would people expect it to take to increase a domain by 10, 20 etc? I know there are too many variables in the world of seo for a complete 'do this and this will happen' answer, but it's good to have a DA goal to work to, it acts as a good motivator for staff, especially when you begin to close in on competitors. Thanks, Carl
-
Great analogy!!
-
We focus on numbers such as traffic, conversions and sales. Why that instead of domain authority? Because we have heard the story about smart mice stealing tons of peanuts from elephants.
We will never match the domain authority of our competitors - because they are elephants. We accept our role as mice and work hard to hone our peanut stealing skills. Instead of watching DA, we scope the landscape looking for untended peanuts that we can quickly steal. This places our focus very close to the ultimate goal of our business - which is increasing our profits. It also puts our focus on the sales process that includes enticing the searcher into our site with a sexy title tag, guiding or luring him into a sales page, enticing him to put things in the cart and doing the math that links quantity, price and profit.
It is an interesting puzzle that allows us to change something on the site and quickly see if the peanuts arrive. The numbers are real and meaningful.
And... we really wouldn't want to become an elephant... because its much more fun being a mouse.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to increase DA and PA of my site.
I have been working on my site for the last 4 months and still, I am not getting improvement in site DA, PA, and site ranking. Also, I am generating unique content. Here is the Website link https://techynewx.com/
Moz Pro | | randomghrytu0 -
How to reduce spam score
My website's spam score is getting more spamy backlink also removed, yet what is not happening https://www.cyberyukti.com
Moz Pro | | Abhishekkz0 -
Removing Domains From Disavow File
We may have accidentally included the wrong domains in our Disavow file and have since removed most domains leaving the only very highly rated spammy links (using moz's new spam score)in the file. How long can it take for to google to recognise this change?ThanksMike
Moz Pro | | mlb70 -
Can I add more than one domain in a campaign?
There 5, 12 and 30 campaigns limit in Pro, Pro plus and Elite plan. Does that It mean that I the number of domain we can monitor per plan is equal to the number of allowed campaigns? Lets say I have 50 domains and I want to track them all. Can I manage them like the way Google Analytics do. Thanks
Moz Pro | | griffenhock0 -
Transfering Page Authority
Hi, I have recently change my url architecture with site redesign and was just doing some analysis of the old and new pages. I seem to be losing a little bit of Organic Search because of it. As an example this old diving page in open site explorer shows a Page Authority of 46 whilst the new diving page shows a Page Authority of 22. I have a 301 redirect going from the old page to the new, but that seems to be quite a drop in Page Authority. Is there anything else I can be doing to improve upon it? Thanks, Adam
Moz Pro | | NaescentAdam0 -
<bs>Will someone give me a "thumbs up" so I can become an Authority and get my SEOMOZ T-Shirt?</bs>
<bs>I have helped many people (probably 100s) here in the forums. My fingers are swollen and I can't answer questions right now. I want my SEOmoz t-Shirt for becoming an Authority, but I'm a few points shy. Any help would be appreciated.</bs> Watch people give me a thumbs down. LOL
Moz Pro | | Francisco_Meza3 -
Press Release - using moz bar/OSE is reading domain not page? How? Why?
A question posed by Christopher Glaeser from early today:low PA high DA, had a follow up response from him providing 2 urls from PR WEB for separate press releases: http://www.prweb.com/releases/2011/11/prweb8923419.htm (HP White) On moz bar Page Analysis/Link Data = PA - 47 DA - 36 http://www.prweb.com/releases/2011/12/prweb9051351.htm (Golfer's Advice) On moz bar Page Analysis/Link Data = PA - 1 DA - 96 I kept scratching my head as to how a press release of 6 weeks ago had garnered such attention from a company that would not seem to have a huge traffic due to more obscure product offering and scientific subject (Analyses of Armor Industry versus Golf Advice).
Moz Pro | | RobertFisher
Then I realized that for HP White, Link Data was not about the PR. The url from mozbar was HPWhite.com not the above, I did not notice until I used OSE where same thing was happening. When I cut and pasted the above press release url for HP White and placed it in OSE this changed: PA - 49 DA - 96 (2 links 2 linking root domains) For Golfers advice (0 links from 0 linking domains) Note to all: the links to the PR WEB release for the HP included a low end directory type link and a link from PR WEB (. For Golfer's Advice there was not a link back to the release from PR WEB: Note that Golfer's Advice is a newer release (6 weeks). So, any link from HPWhite release would equal more juice to HP White and PR Web and Vocus. Any link to Golfer's Advice from release offers......???? to Golfer's Advice and who cares to Vocus and PR Web. So, I guess this begs a couple of questions: Why the mozbar link analysis difference for one versus the other? Does PR Web treat some differently than others? Who benefits most from me paying a PR Web to do press releases for a client, PR Web and Vocus or my client and I???? I have tried to order the images to make sense: L to R top, then bottom is last. [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a>0 -
Where has my Domain Authority gone?
Currently my Domain Authority is at 36, I believe earlier this week it was at 39 and a few months ago it was 41 but I have no way of checking the Domain Authority history. Why would my website's Domain Authority go down like this? I was hit pretty hard (well not so hard compared to other sites, but It feels pretty hard) by Panda 2.0 and I have been making many changes. However, I am 301 redirecting the few removed pages. All paginated pages (page 2,3 etc of each category) I have changed to "noindex, follow" meta tags. For all "thin content' pages I am also using "noindex, follow". And all possible duplicated content I am also using "noindex, follow". So the link juice should still be flowing. So where is my domain authority going? Thanks!
Moz Pro | | donthe1