Digital Strategy For CPA (That Targets CPA's)
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I have a potential client who is looking for a digital marketing strategy that targets other CPA's. Essentially, they provide cost reduction/tax services that certain CPA's may not provide. As you can imagine, the CPA's are searching for other CPA's with this type of service.
I was thinking social/email marketing to keep my company's brand at the top of mind of some of these other CPA's. They have a national practice and can middle market cpa's around the country. I am also gonna recommend they slightly modify their business model so they can reach out to other industry sectors (b2B).
Any insights on how to tackle this strategy? What strategies would you consider for them? Does anyone have any CPA's they do business with? Thanks.
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I think that's a good idea. They've indicated they primarily market through their own cpa middle market channel and do not market directly to companies, but I'm going to convince them to test the latter business model.
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If they have local stores around the states, i'd attempt Local listing SEO. Accountancy ( despite your prospective client being national) is still a hands on profession, which is why geographical targeting would be ideal.
I'd look into PPC also for the same reason.
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"I was thinking social/email marketing to keep my company's brand at the top of mind of some of these other CPA's."
I'd be cautious about this. I think that anyone who is smart enough to be a CPA will be quick to call these efforts spam.
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