Help to raise a charity's Face book profile to raise funds
-
Hi,
I am new here and its my first question.
I am helping a charity on pro-bono basis on their SEO. They do a great job by looking after terminally ill children with no costs to parents. 60% of their funding is through various fund raising events.
They know some well known actors and sports personality who may be willing to help.
They have asked my to look at their Facebook page and help to
- raise its profile and no of likes
- increase interaction with donors & general public and most importantly
- use it to raise funds
Any ideas/ help/suggestions will be really appreciated.
Thank you,
Syed
-
No worries, glad I could help.
-
Syed, oh, I like that photo session idea. See, you are well on your way. Good luck, this sounds like a terrific project!
-
Hi Andrea,
Thank you very much for replying and adding the interesting competition concept to the list by Jason.
I will have to think really hard as to how to offer something unique but your idea of "chatting with celebrities" is a very good one, perhaps a photo session with the winners family!
Again thank you.
Regards,
Syed
-
Hi Jason, Thank you very much for your reply. I really like the idea of donate button which I did not know, so thanks for teaching my something new. Really appreciated. I will update this post in a few months time to show how we have got on. Regards, Syed
-
I agree with Jason and will raise one other consideration: give them a reason to care about the page beyond it being a good cause. Donating is nice, seeing some content is nice, but neither necessarily will catch someone's attention. Can you set up something where people can post to win a chance to have a chat with one of the celebrities? Is there some sort of contest or something you can promote? Think of something unique that will drive the conversations and want people to check the page and engage.
I, personally, have stopped liking most pages because I don't get much reason to actually engage, unless I have a situation I need to address (like, customer service). I want to see a unique opportunity, just because I donated to a cause doesn't mean I want to read their status updates because sharing news doesn't equal engagement.
Just something to think about to get some "hooks" for the audience.
-
Hey, here is what I would do:
1. Install a donate app onto your facebook fan page
a. Make sure that the charity has an account that the donations can go to (most use paypal)
2. Use your friend base and the friend base of your friends to promote your page by asking them to like it and sharing it. (Trying to make it viral)
3. Monitor the Facebook page for interactions and peoples comments so you can interact with them as the page.
4. have the Celebrities endorse your fan page by asking them to share it on their walls
5. Post content regularly so people get updated about the charity
Those are just some steps I would take in order to promote the charity.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't spend my ad budget. Any recommendations?
What do you do when Facebook won't spend your ad budget, no matter what you do or how high you bid? We've tested a large audience (2.2 million reach) under a single ad set versus many smaller ad sets with tighter targeting (50-150k reach). We've tested auto bidding versus manual bidding with bids as high as 1000% higher than Facebook's recommended bid. We've tested many versions of creative with and without text overlay and our relevance scores are high. Nothing seems to work. Our Facebook rep and Facebook technical support keep recommending to stay with one ad set and one ad, but that's not spending either. Most days we are getting less than 20% budget utilization. Has anyone experienced this situation before? Does anyone have any recommendations?
Social Media | | Liggins0 -
Facebook doesn't "read" pages: 206 responsecode: Could not retrieve data from URL
Hello, Since shortly, every page of our website ecoheating.be doesn't get "read" by Google. So when you paste a page in Facebook, he doesn't get the title, description, image... FB Debugger says there's a 206 Error code (check attachment). A lot of changes are done the last weeks on this site so perhaps something is misconfigured. But what could this be? I've already check the htaccess and nothing there... Thanks, 0cphxGt
Social Media | | conversal0 -
Client Doesn't Know Google+ Brand Page Manager Login - How to Recover
Hello - I'm working with a client who has a complete Google+ Brand profile setup for their business, but cannot locate the google+ login associated with the management duties of that page. Is there a way to track down or at least to see who the page owner is and their associated email address?
Social Media | | WebTalent0 -
We doing more now then ever .. but its not paying off? Please help any ideas or thoughts are welcome?
Since August 11th We have been dropping 5 to 10% in Organic Search Traffic ?
Social Media | | 365ToursSafaris
We are now producing as more quality content/ blogs/YouTube videos Facebook and Google plus posts, then ever before. We taking a look at our pages, author tags, paying more attention to titles and meta descriptions.
we are not acting Spammy in any way, or at least not that we can see. But for some reason, Google analytics Stats are just going down week after week, our website is www.safari365.com Can anyone help us see what we are doing wrong ?0 -
Google+ Doesn't Show my Post Title
When I create a new blog post and link to it on Google+, the thumbnail & description are correct, but the HTML title it pulls in is just the company name. I have the proper HTML title tag and OpenGraph tagging on the page too, but lately (last 3 posts) it just shows company name: Here's an example. It used to work on the first handful of posts, but the last 3 or 4, it just show the "Company Name" next to the thumbnail image & above the description. <title>Some blog post title - Company Name</name></p> <p>...</p> <p>...</p> <p><span><meta </span><span class="webkit-html-attribute-name">property</span><span>='</span><span class="webkit-html-attribute-value">og:title</span><span>' </span><span class="webkit-html-attribute-name">content</span><span>='</span><span class="webkit-html-attribute-value">Some blog post title - Company Name</span><span>'/></span></p> <p> </p> <p> </p></title>
Social Media | | nbyloff0 -
Please help to understand this situation
I am working hard to get 1. position but seems i don't know something... My website (I am 3. now): http://www.netkreativ.hu/ 1. website : http://www.shopmasters.hu/ 2. website : http://www.webshopexperts.hu/ The keyword : webáruház készítés Please give me tips 🙂 I am bloging now 3 times per week and building links naturally. I don't know how can I improve the Page + Domain Authority, any tips? THANK YOU for every help my friends 🙂 2rny2jk.jpg
Social Media | | Netkreativ0 -
Why isn't SEOMoz using Wistia's social sharing feautes?
I noticed that SEOMoz does not make use of Wistia's social sharing buttons such as a Facebook Like button. Is there any disadvantage to using the like button via Wistia rather than copy/pasting it in static HTML?
Social Media | | TheDude0 -
Need people's opinion on if this is good advice for link building
What google wants is authority, relevancy, quality and engagement. If you have an authority in your niche and place relevant content on your website plus grammar free, unique and a lot of words, and social influence via Twitter, Facebook, Google +... You shouldn't be worried about the speed of building back links. I checked your website and it seems like an authority site. PR5, 18K backlinks plus $38K SE free traffic (according to SEMrush)... You just need a social influence to boost your authority. Create Twitter, Facebook, Google+ accounts for this website and also Facebook and Google+ pages. Then Create 30 web 2.0 accounts and on each one post three articles. Two of them are an account activation (this is what I call it), which can be just grabbed from ezinearticles and spun. Keep the links to the articles at the bottom of the pages. Once your web 2.0 sites are indexed by Google publish 800+ words quality relevant content with two links to your website. One to your root domain and one to the most relevant page your website (I mean relevant to the 800+ words article). Do this on each of those 30 web 2.0 sites. After this blast all of the 800+ articles with all kind of backlinks. Forum profiles, blog comments, article directories... Just use Senuke and other software. And don't forget to create a facebook fan page for each of the web 2.0 sites. In one month, you'll see a heck of a move in rankings. Where does the bookmarking part go? You need to bookmark every single URL you want Google to see. And if you want to outsource it, I highly recommend you to get a full time VA who would do this for you. Hope it helps. And your answer to your question about speed, if your site is older than 3 months don't care about the speed. Care about the quality.
Social Media | | newcitymoving0