Help to raise a charity's Face book profile to raise funds
-
Hi,
I am new here and its my first question.
I am helping a charity on pro-bono basis on their SEO. They do a great job by looking after terminally ill children with no costs to parents. 60% of their funding is through various fund raising events.
They know some well known actors and sports personality who may be willing to help.
They have asked my to look at their Facebook page and help to
- raise its profile and no of likes
- increase interaction with donors & general public and most importantly
- use it to raise funds
Any ideas/ help/suggestions will be really appreciated.
Thank you,
Syed
-
No worries, glad I could help.
-
Syed, oh, I like that photo session idea. See, you are well on your way. Good luck, this sounds like a terrific project!
-
Hi Andrea,
Thank you very much for replying and adding the interesting competition concept to the list by Jason.
I will have to think really hard as to how to offer something unique but your idea of "chatting with celebrities" is a very good one, perhaps a photo session with the winners family!
Again thank you.
Regards,
Syed
-
Hi Jason, Thank you very much for your reply. I really like the idea of donate button which I did not know, so thanks for teaching my something new. Really appreciated. I will update this post in a few months time to show how we have got on. Regards, Syed
-
I agree with Jason and will raise one other consideration: give them a reason to care about the page beyond it being a good cause. Donating is nice, seeing some content is nice, but neither necessarily will catch someone's attention. Can you set up something where people can post to win a chance to have a chat with one of the celebrities? Is there some sort of contest or something you can promote? Think of something unique that will drive the conversations and want people to check the page and engage.
I, personally, have stopped liking most pages because I don't get much reason to actually engage, unless I have a situation I need to address (like, customer service). I want to see a unique opportunity, just because I donated to a cause doesn't mean I want to read their status updates because sharing news doesn't equal engagement.
Just something to think about to get some "hooks" for the audience.
-
Hey, here is what I would do:
1. Install a donate app onto your facebook fan page
a. Make sure that the charity has an account that the donations can go to (most use paypal)
2. Use your friend base and the friend base of your friends to promote your page by asking them to like it and sharing it. (Trying to make it viral)
3. Monitor the Facebook page for interactions and peoples comments so you can interact with them as the page.
4. have the Celebrities endorse your fan page by asking them to share it on their walls
5. Post content regularly so people get updated about the charity
Those are just some steps I would take in order to promote the charity.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone seen a Blog post from LinkedIn's new Blog feature appear in SERP's?
This feature, prior to Feb. 2014 was only available to high profile users, or influencers, like Bill Gates. Now it is available to all LinkedIn users and extends the reach to LinkedIn groups and your own network. Anyone know if there's an SEO benefit? Thanks in advance.
Social Media | | alankoen1230 -
Google Pus Places, page and youtube issues. PLEASE HELP!!!
Ok I have a youtube channel, a page connected to that and I have a business listing but I cannot get all three to work together. Any ideas? https://plus.google.com/+CentralsaddleryCoUk is the page (I want to ad the location to this one) http://www.youtube.com/user/centralsaddleryvideo our youtube The two above seem to work fine but the local listing below will not connect to the page or youtube. https://plus.google.com/b/107598085314018001171/107598085314018001171/about?hl=en-GB This has been driving me nuts for ages.
Social Media | | mark_baird0 -
Help with google+ Please??
Hello, we have recently created a google + page. We have entered our URL however i do not think that it is set up correctly. https://plus.google.com/u/0/110174750926862024398/ There is no button on the header to follow or to +1 there is no mention of our URL within the header, and i have found on many others the url is displayed, linked with a tick and a little globe next to it. i am presuming that i need to link the google plus page to my webiste and verify it some how? But i am struggling to figure out how too do this. can any one help or shed any light on this? Thanks
Social Media | | Alexogilvie0 -
Difference between Google+ Followers and Website +1's?
Very sorry if this has been covered multiple times already… I can't find the answer anywhere… This is a basic question: Is there a difference between someone giving my website a +1 and being counted as a follower on my Google+ page? I run a website and a Google+ page for my brand, and these two things are linked. When someone clicks on the +1 button on my site, does that show up in the count that someone sees in the red box in the upper right corner of my Google+ page? And, when someone comes to my Google+ page and adds me to a circle, is that the same as them clicking the +1 button on my site? Or are these two entirely different things? I feel like the terms are used interchangeably, but I'm not sure if it's because they really are two different things, or if they're really the same.I ask because, when I look at my company's Google+ page, it says "+300" in the upper right, but when I see my website come up in an AdWords ad, it says "[Company Name] has 240 followers on Google+"... Why are these numbers not the same?Thank you!Scott
Social Media | | ScottShrum0 -
Does adding your google plus page help stop scrapping
I have created a site that has 100 percent original content in my business category. I have written over 100 articles myself that not only to help me rank, but most important to help the use find the right anwser to their search. I didn't farm out not one sentence of any of the content. With that said how do I prevent others from scrapping my site for this info and using it as their own. 1. Is there something to add to each page code wise that will lead them back to my site. 2. Does using the google plus help this situation in that google thinks it's yours and treats the others as duplicate content. 3. I dont mind placing this info on other sites as long as the readers know its mine. Sorry to ask such a noob question but I have spent all my time on the content and really know nothing about the coding side of things. Any help would be great. thanks
Social Media | | JasonRae1 -
How do I find out the total number of Google +1's my website has?
I can't for the life of me figure how to see the total number of Google +1's my site has. Yes, I've tried Webmaster Tools, but it only shows +1's from the past 30 days. All days prior to that are grayed out. Any help is appreciated. Thanks!
Social Media | | 1000Bulbs1 -
Whats the SEO value of getting Likes to your brand's Facebook Page (not your site's URLs being Liked)?
UPDATED: I meant to say SEO VALUE, not just business value Lets say I have a site - www.company.com, and I set up a Facebook Page - www.facebook.com/company. I understand the SEO value of having the domain www.company.com "Liked", using the FB Like button on my homepage lets say, or the same goes for individual pages - www.company.com/page. My question is rather about having my Facebook Page - Facebook.com/company "Liked". Are those likes counted by the engines as a strong signal that www.company.com should rank well? Or only that the Facebook Page - Facebook.com/company should rank well in searches for that company?
Social Media | | Jeff.Gold-315371 -
How much weight do Twitter Lists carry in Google's determination of user influence?
I have come across a number of Twitter users that have 1000+ Followers, and they typically follow 1000+ people. I've noticed as of late that many of these people are found on fewer lists. I also know that many twitter users are selective about who they actually allow in their main twitter stream and therefore create lists to manage who they follow. Any thoughts on if /how twitter lists contribute to a user's authority and/or influence from the SERP's perspective?
Social Media | | Thos0030