Sorry! I am not understanding how a Re Tweet helps with any lift in rankings.
-
Does anyone have an infographic to explain how social media increases any lift in the SERP's. I just am not grasping how if I re tweet a link that the search enegines see this and say "this must be important" let rank it higher..
Where is the Social Media Moz Guru?
-
This article will likely help you:
http://www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo
A single retweet is not likely to make a big difference. However, if someone influential retweeted you (i.e. like Rand) then this is a signal to the search engines that your post is significant. The article describes how the tweets from someone of authority are important. Similarly, if your article gets tweeted for facebook-shared in multiple circles around the world this is a sign to the search engines that it is an interesting article and worth looking at.
Tweets and shares are not the new links, IMHO, but if you write something that's good enough to get valid, genuine attention from others then Tweeting and Sharing are indicators to the search engines that your article is a good one. So really, it comes down to producing great stuff.
-
Hey there. I think that the main benefit from Twitter, or one of them, is if when you post a link to your own site, like your blog, for a start you use a shortner like Bitly. If the link becomes very popular and is retweeted by many, it gets listed on various sites which list 'hot stories'. This gives you quality followed backlinks on high page rank sites. Also, the use of bitly to shorten the link allows a super popular link to be stored and give you a really powerful back link from the Bitly site.
Also the retweets within themselves are classed as social signals and are taken into account by search engines, but it is a viral and very popular tweet sent promoting a a url on your own website that gives the most benefit.
Right now our strongest back link is from a blog post that was retweeted over 500 times. The main backlink just shows as a bitly link, with the domain stats of the bitly website.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank Pinterest pins?
Hi, As I see it, Pinterest is a search engine. Does anyone have any tips on maximizing reach? Are there any resources that will help? Thanks in advance
Social Media | | SolveWebMedia0 -
Ranking without links but through Social Media popularity
Does anyone have an example of a web page that is ranking soley through social media popularity and does not have any inbound (website to website) links? I am creating a presentation on SEO and Social Media and it would be great to have an example. Thanks Carla
Social Media | | Carla_Dawson1 -
Using youtube videos to rank for queries in the serps as well as youtube
I have some youtube videos of my business and some of them are ranking organically as well as for queries in youtube. Would it be wise to start naming more of my videos long tale key search phrases and uploading them to youtube to get them to rank organically and on youtube? what is the best way to optimize these videos? key phrases in the description as well as title of the video? How do i get them to rank on youtube as well as in the serps? just get lots of views or do links to my video help? Thanks mozzers! Ron
Social Media | | Ron100 -
Pay with a Tweet (or other social payments) in the Freemium world
Hi Mozer(s), I work for a company which provides cloud-based collaboration environments for companies. Like many companies in this field, we offer a Free package, which gives users enough capabilities to explore our tool under business-alike circumstances. However, we currently dont have a time limit for our free version - which, makes us (I think) quite unique from a competitive standpoint. But consequently, it also means a lot of users see no immediate need to upgrade to a business package. If maintaining this business model, we are considering various options in how to generate more awareness. The company is quite new and can generally only get better results of SEO and social media advancement. One alternative is to start charging for signup to the Free package, using Social payments scheme, i.e. get access to the collaboration tools for free if liking, tweeting, plusing us, using a pre-defined message, hashtag, etc, using a hybrid approach, allowing users to edit some/all of the message. It may have an impact on number of sign ups, but are there other potential negative effects? I have seen some comments, both positive and negative, about its SEO impact, mostly positive, not least from this [Youmoz post](How To: Win Tweets and Influence Search Engines with PayWithaTweet).- though unlikely to have a direct SEO effect, it can increase sharing, exposure and SERP presence. But any flip sides social payment users should be aware of? Thanks in advance.
Social Media | | Clinked0 -
Does capliazations in url effect ranking?
I've read the info about how Twitter's bad seo effects ability to rank well for our twitter profile in some cases. I've been unsuccessful at getting my twitter profile to rank higher than it does, even though all metrics on OSE seem to indicate that it should. I've been linking to the non !#, non https, and non www, version of my profile, however it still is ranking as high as I'd like. I noticed today that the link URL has each letter of my name capitalized. I'm almost certain when I link to it I write out the name in all lower case. I was curious if you think this has any effect on it ranking? I'm wondering what the best steps would be moving forward. I could start linking to the url showing up in google (with upper case letters in the url) or I could go into my twitter profile and change my name to all lowercase and see if that changes the url in google, thus fixing all of the other backlinks to the profile. (At least I think it would.) What's everyone's thoughts on this? Thanks! [IMG]]([IMG]http://i.imgur.com/vGIbf.jpg[/IMG]) vGIbf.jpg vGIbf.jpg
Social Media | | NoahsDad0 -
Do facebook shares of deep links help the whole domain rank better?
What i mean by this is if we were to obtain 10-20 facebook shares for 10 different deep links like these: http://domain.com/deep-page/page-one
Social Media | | adriandg
http://domain.com/deep-page/page-two
http://domain.com/deep-page/page-three
http://domain.com/deep-page/page-four
... Would that help any of these rank better:
http://domain.com
http://domain.com/product1
http://domain.com/product2
etc... Extrapolating, does the same count for Twitter, Google+, etc?0 -
Increasding the number of Tweets & FB Shares
Just asking for advice / strategy on increasing the number of tweets & Facebook shares to a particular domain. We're seriously lacking in this department and I'm not exactly sure how to get started as we're a B2B services company. We're languishing on page 2 of Google where all the other stats look good enough for us to be in the top 5, tweets and FB shares are 1 and 1 respectively. Any advice gratefully received - we also have a small budget set aside for an expert to provide a ranking strategy if anyone's interested. Many thanks in advance, Tony.
Social Media | | posh_tiger0 -
Is facebook and twitter always a good idea to promote a website and improve Google rankings?
I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here. Is it hard to justify the time for return here? One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct? Is there any link building advantage to using these social media sites?
Social Media | | iSenseWebSolutions0