Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you compose and write a great guest post?
-
After developing a relationship with a blog owner and being told you may guest posts on their blog for your client:
How do you compose and write a great guest post?
How do you pick a good topic?
How to you compose the post to serve the blog your are guest posting for and your client?
Should you write the post like you are a member/writer for the blog you are posting for?
How much should you keep your client in the loop of what you are posting on behalf of their company?
Does anyone have any good examples or experiences when creating a great guest post?
-
http://blog.kissmetrics.com/guide-to-guest-blogging/
http://www.copyblogger.com/successful-guest-blogging/
I do guest blogging to the best I can and what I usually do is:
Find a few of the best blogs in the niche of the client, I look at all elements - check out the social channel numbers, the amount of social sharing on the posts, number of comments, number of posts going up daily/weekly, length of posts etc.
I will then try and make a headline which fits in with the blog but hasn't been done to death.
I will then usually create a list type article (Top 5) because I feel the information is broken down better in this format and allows for skim reading if the user doesn't want to sit there and read 2000 words (I make sure every heading has an image as well).
The client goes in the byline.
That's just me, im not a pro blogger/writer I just try to produce something I would be very proud to put on my own blog.
-
How much should you keep your client in the loop of what you are posting on behalf of their company?
Based upon your questions, I think that it would be a good idea to talk with the client to see if she wants you writing content that represents her business.
I generally don't delegate that job for my business and the few times that other people have written something for me it always received careful review and heavy editing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does More Guest Posts Effect Website Rankings in a Negative Way?
Hello Everyone, On an average I am getting around 20 backlinks for 15 days. All these backlinks are done through proper outreach and guest posts in relevant websites. We have a team of four people doing only outreach and getting backlinks through proper guest posts. But I am worried on whether it will effect my website ranking in a negative way? Kindly get me clarified with my doubt. Should I continue this or should I reduce my numbers?
Link Building | | sandeep.clickdesk0 -
I Know How To Get A Link From Huffington Post ..... Should I ?
Hi pals, like the title says I know an author of the huffington post that will write a related article to my website and give me a genuine permanent link. But... he wants me to pay him $1000 for the link and the article. Do you think it's work it? Would YOU pay that price for a link like this??
Link Building | | ptiworldmoz0 -
Guest Blogging Question? How many links in an article?
I am being offered by a blog to have more than 5 links in an article that points directly to our money sites. The blog is in the same niche. This is the first time i am being offered more than 2-3 links in an article. Should i do it? How many links should be in an article so not to be penalized by Google? Does it look unnatural to have more links in an article that points to the same site but different pages? Thanks
Link Building | | WayneRooney0 -
How can I find the best sites to guest post on while linking back to my article?
Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt
Link Building | | aronwp0 -
Some questions about guest posting
After reading this on the SEOMoz blog, I've decided to try some guest posting to gain some backlinks for our real estate site. I have a few questions for those of you who do this regularly: 1. If the site you are posting on allows up to 3 links in the signature box, do you generally use them all? My gut instinct is that one anchor texted link would give me the most bang for my buck. 3. How much attention do you pay to PR or DA? If a site is PR1 but relevant to your niche would you spend the time to write the article? 4. What negatives have you found when writing guest posts? Thanks!
Link Building | | MarieHaynes0 -
Too many links in my blog post created by comments. Should I worry?
Every year, we do a popular "Favourite pictures of the year" contest where people vote on the best picture (i.e: their mate's) in order to win something. But I just found that I'm going way over the "Too many links" limit and I think it's because of all the comments. 1. Is it a problem 2. Is there a way to de-activate the links? Thank you! 🙂 Ioan
Link Building | | IoanSaid0 -
Where/should I post my press release/articles on my own website?
I have started a long-term article marketing campaign and press release distribution. I will have about 4 articles and press releases in total every month. Although the press releases will not be self-promotional, sometimes they will be talking about a certain product that we unveil. The question is, due to the high quality of these press releases, should I put them on my website as well as publish them on third party websites? If so, because they target a specific service/product which we already have a dedicated page on our website, wouldn't that put Google in the position of choosing between the two pages? I was thinking to put them on my blog and link internally from there with the keywords that I target on those pages as anchor text. The same question for articles. Any suggestions?
Link Building | | echo10