How do you compose and write a great guest post?
-
After developing a relationship with a blog owner and being told you may guest posts on their blog for your client:
How do you compose and write a great guest post?
How do you pick a good topic?
How to you compose the post to serve the blog your are guest posting for and your client?
Should you write the post like you are a member/writer for the blog you are posting for?
How much should you keep your client in the loop of what you are posting on behalf of their company?
Does anyone have any good examples or experiences when creating a great guest post?
-
http://blog.kissmetrics.com/guide-to-guest-blogging/
http://www.copyblogger.com/successful-guest-blogging/
I do guest blogging to the best I can and what I usually do is:
Find a few of the best blogs in the niche of the client, I look at all elements - check out the social channel numbers, the amount of social sharing on the posts, number of comments, number of posts going up daily/weekly, length of posts etc.
I will then try and make a headline which fits in with the blog but hasn't been done to death.
I will then usually create a list type article (Top 5) because I feel the information is broken down better in this format and allows for skim reading if the user doesn't want to sit there and read 2000 words (I make sure every heading has an image as well).
The client goes in the byline.
That's just me, im not a pro blogger/writer I just try to produce something I would be very proud to put on my own blog.
-
How much should you keep your client in the loop of what you are posting on behalf of their company?
Based upon your questions, I think that it would be a good idea to talk with the client to see if she wants you writing content that represents her business.
I generally don't delegate that job for my business and the few times that other people have written something for me it always received careful review and heavy editing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do any presentation sites, Slideshare, Google Slides, HaikuDeck offer great SEO links?
I do a lot of public speaking and normally upload my slides somewhere so people can access later. With most sites I can upload to Slideshare or similar, then embed into my own site. I do it for audience convenience, but it would be swell to get an SEO bump.
Link Building | | julie-getonthemap0 -
Is it okay to post my blog posts to both an internal blog on our domain and an external blog?
We have a blog internally at kay-grant.com/blog and also created an external blog at ActiveRain.com Is it okay to post the same blog posts to both sites or should I have different content for each blog?
Link Building | | geoff81510 -
US company that can write stellar content for us, your suggestions
Hello, Does anyone know of a US or Canadian company that writes stellar content at good rates? Looking to spend $10-$25/article on 125 articles. 500 words, unique content, linkbait Delivered in Microsoft Word is fine. Thanks!
Link Building | | BobGW0 -
Wordpress Blog or page within site or guest post on other site?
Where is the best place, from an SEO perspective to have my articles published? 1: My WordPress blog 2: As A guest post on another site. 3: Within the normal pages of my site. Here is my site: www.fvl.co.uk Any help and or advice would be gratefully recieved. Andy
Link Building | | First-VehicleLeasing0 -
A tool to post to all bookmarking sites
Hi, does anyone know if there is a tool that you can use from your desktop to post to all bookmarking sites at once. Ping fm was really good but now it has changed and not as good. So now i am looking for a good online tool where i can post to all of my bookmarking sites to help increase visitors to our site. It seems a lot of the good tools are going which includes Posterous any help would be great
Link Building | | ClaireH-1848860 -
What are the pros and cons of having comments posted on your blog?
I get a lot of spammy comment comments to my blog which I trash, but I'm also particular about the comments I allow. How do the search engines regard these comments, should I allow more to be posted as it looks like I'm getting more traffic.And by posting these comments, who benefits from the backlinks?
Link Building | | lindsayjhopkins0 -
Finding Writers for Guest Posting?
Having the toughest time finding writers. I've been pretty successful building links via guest posting, but the problem is I'm writing all the articles. It's seriously draining - and not scalable the way I'm doing. That said - anyone have tips on how to find high quality writers? I'm fine paying $50-$100 per article as long as it's great. Help?
Link Building | | ErikDster0 -
Best tools to find topics (not keywords) to write about?
What are the best ways to find exact topics to write about? Tools? Forums? Any suggestions are welcome!
Link Building | | nicole.healthline0