Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you compose and write a great guest post?
-
After developing a relationship with a blog owner and being told you may guest posts on their blog for your client:
How do you compose and write a great guest post?
How do you pick a good topic?
How to you compose the post to serve the blog your are guest posting for and your client?
Should you write the post like you are a member/writer for the blog you are posting for?
How much should you keep your client in the loop of what you are posting on behalf of their company?
Does anyone have any good examples or experiences when creating a great guest post?
-
http://blog.kissmetrics.com/guide-to-guest-blogging/
http://www.copyblogger.com/successful-guest-blogging/
I do guest blogging to the best I can and what I usually do is:
Find a few of the best blogs in the niche of the client, I look at all elements - check out the social channel numbers, the amount of social sharing on the posts, number of comments, number of posts going up daily/weekly, length of posts etc.
I will then try and make a headline which fits in with the blog but hasn't been done to death.
I will then usually create a list type article (Top 5) because I feel the information is broken down better in this format and allows for skim reading if the user doesn't want to sit there and read 2000 words (I make sure every heading has an image as well).
The client goes in the byline.
That's just me, im not a pro blogger/writer I just try to produce something I would be very proud to put on my own blog.
-
How much should you keep your client in the loop of what you are posting on behalf of their company?
Based upon your questions, I think that it would be a good idea to talk with the client to see if she wants you writing content that represents her business.
I generally don't delegate that job for my business and the few times that other people have written something for me it always received careful review and heavy editing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reputable Place For Guest Posts
We do our SEO in-house, and I don't have the time for blogger outreach. Does anyone know of a reputable place where I can submit our content to be pitched to relevant outlets for backlinks and US traffic? I am not in it for someone creating our content; I write it myself and have a degree in the content I produce. I am looking for a place that gets REAL US traffic, not some P.B.N. sites or those where I can create accounts at a post myself. I want real traffic from relevant, reputable blogs or a place where I can have them use my content and find niche sites for me.
Link Building | | tammysons2 -
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
What to write in Guest Post Email Subject
How to and what to write in Guest Blogging email Subject to get noticed? Please provide an example?
Link Building | | Dan_Brown10 -
This directory looks great - would you agree?
I know people have mixed feelings towards submitting their sites to directories, but this one really seemed special, so I decided to share the opportunity with the Moz community, as well as open up a discussion on the value of being a part of this directory (and similar ones.) We recently submitted our site to Dial a Human (www.dialahuman.com) It is a directory of companies' phone numbers, which go directly to a person (bypassing the machines.) I think this directory actually does provide users with value, and is far from your typical link farm. The Page Authority is 56 and the Domain Authority is 47, and it is a PR5 site. The other companies listed are all extremely reputable (most of them are fortune 500 companies.) The fee to join is $75-$150, but to be included with this group of companies, we felt it was very worthwhile. We would join this type of directory over and over again. Would you? If you have any other directories which are of the same caliber please share!
Link Building | | JMacSupply0 -
Reposting Blog posts on 3rd party sites
We have a few informational blog posts that are valuable to some readers. We have posted them in our blog but were contemplating posting them on 3rd party blogging websites such as Blogger, Squidoo, etc.. Ideally we would continue to maintain these accounts with multiple blog posts, but would all be reposts of the original blog. These are not half english blog posts just hoping to gain a better Google rank. They will provide value to the readers who might not be finding their way to our website directly. Is posting these blog posts on the 3rd party websites, linking back to the original article and maybe some products that are related to the specific document going to negatively affect our rankings due to the duplication of the content?
Link Building | | wishmedia0 -
Too many links in my blog post created by comments. Should I worry?
Every year, we do a popular "Favourite pictures of the year" contest where people vote on the best picture (i.e: their mate's) in order to win something. But I just found that I'm going way over the "Too many links" limit and I think it's because of all the comments. 1. Is it a problem 2. Is there a way to de-activate the links? Thank you! 🙂 Ioan
Link Building | | IoanSaid0 -
Where/should I post my press release/articles on my own website?
I have started a long-term article marketing campaign and press release distribution. I will have about 4 articles and press releases in total every month. Although the press releases will not be self-promotional, sometimes they will be talking about a certain product that we unveil. The question is, due to the high quality of these press releases, should I put them on my website as well as publish them on third party websites? If so, because they target a specific service/product which we already have a dedicated page on our website, wouldn't that put Google in the position of choosing between the two pages? I was thinking to put them on my blog and link internally from there with the keywords that I target on those pages as anchor text. The same question for articles. Any suggestions?
Link Building | | echo10