Site Redesign: Bounce rate, converstion, page views, etc.
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Hi Fellow Mozzers,
I had a few questions regarding some analytics data we have been seeing since our redesign.
Just last week we did a site design overhaul at www.lylif.com. One of the biggest changes we immediately saw was a 15-20% increase in our bounce rate. However, our conversion rates, page views, pages per visit, and site duration has increased.
If anyone has some insight as to why we may be having such a large increase in our bounce rate that would be most helpful!
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Good Points, Steven... Also did you build a new Google Sitemap.xml file to submit to Google as well build an .htaccess file for 301 redirects for old no longer URL' s to forward the new pages.
Check your Google Webmaster Tools for any errors, alerts and or 404 pages.
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If you did a major overhaul, where you pages hardly resemble what they looked like before, you might check to see if the visitor is a first timer or returning. If She was a returning and bounced it may be that they didn't recognize the new look and feel of your site and bounced to check the search query to make sure they typed in what they thought.
I am also doing a site redesign this week so I will keep an eye on this also and report back my findings to this topic.
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