Paid outbound links - do they have juice?
-
Hi,
A client is asking about a website that has a business model I don't normally work with - it's a site full of very informative articles - no harm there - and they are sponsored by companies who provide the service being discussed. Not really any harm there. But attached to the link is an outbound tracking device. The business model is pay per click. Has anyone had experience with this, specifically if larger search engines have picked up on this and filtered out those types of links to not count very much if at all?
Thanks!
-
Thank you both! So sorry on the delay to respond. Makes sense!
-
You said there's outbound link tracking. Check if those links are nofollowed as Ryan suggested. You can also check if if they are something like www.thatsite.com/redirect.php?id=1 and if the redirect.php has a noindex or www.thatsite.com/robots.txt has a disallow or something like that.
If the links are redirects via a tracking, they are not really being counted towards the linked to site's backlinks anyways, so I don't think there are any issues here.
-
Those links should have the "nofollow" tag applied to them as they are sponsored or paid links. If they do not have the tag applied, it is highly likely Google devalues those links anyway.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Link Issues
For several search terms I get site links for the page http://www.waikoloavacationrentals.com/kolea-rentals/kolea-condos/ It makes sense that that page be a site link as it is one of my most used pages, but the problem is google gave it the site link "Kolea 10A". I am having 0 luck making any sense of why that was chosen. It should be something like "Kolea Condos" or something of that nature. Does anyone have any thoughts on where google is coming up with this?
Technical SEO | | RobDalton0 -
Internal link structure, find out if there are any internal links to this page
When i use this url in open site explorer it says that there are no internal links:
Technical SEO | | wilcoXXL
http://goo.gl/d2s6tJ
Page Authority is also 1, it should be higher of there are any internal links to it right? But i am very sure there are links to this url on my website. For example on this URL:
http://goo.gl/ucixRH How certain can i be of this? Because if i can be very certain, than we have a internal linkstructure problem on our entire site i believe.0 -
Find all old links from a site to 301
We worked on this site a while ago - http://www.electric-heatingsupplies.co.uk/ Whilst we did a big 301 redirect exercise, I wanted to check that we "got" all of them. Is there a historical way I can check all the old indexed links to make sure they correlate to the new links? Thanks!!
Technical SEO | | lauratagdigital0 -
Disavowing links, Is it effective?
Looking for your experiences with disavowing back-links? We've been flooded with new clients who need spammy link removal services and wanted to hear more about your experience with the disavow tool. For sites that have been penalized, how long did it take for them to come back using the disavow tool? Did you see sites come back after the next algo update? Here's the basics of our services for link deletion: 1. Find all the spammy links
Technical SEO | | Keith-Eneix
2. Contact webmasters to delete them
3. Disavow all spammy links that are part of an obvious network
4. Implement a content plan for new quality links to get the site healthy again.
5. Report on all links removed and new links attained Just want to make sure our processes are in line with what everyone else is doing?0 -
What is meant by to many on page links
I have just done the report for my site http://www.in2town.co.uk and it says i have 246 on page links but i am not sure how come i have got that many. I know i have a large number of links and in the old days it says that you should keep the links under 100 but now with website speed and the net, people are saying this is no longer listened to. A report i read said that the links should not confuse the reader or put them off, so i am just wondering what your thoughts are on a site with over a 100 links on the home page and also if my site does have to many links what should i do about it. I cannot understand why it is showing 246 when i do not see that many on the page, any advice would be great
Technical SEO | | ClaireH-1848860 -
Find broken links in Excel?
Hello, I have a large list of URL's in an excel sheet and I am looking for a way to check them for 404 errors. Please help! Adam
Technical SEO | | digitalops0 -
Recommend a good way to audit outbound links
So maybe SEOmoz offers this but I am just having a brain fart today, but what is a good tool to audit all of the outbound links on a certain website? We have our main corporate owners interested in being better at linking to us and our properties. How can we find out who they are currently linking to in a simple excel spreadsheet format?
Technical SEO | | kerplow0 -
Link Juice
When we say "link juice", does it mean that a particular page has link juice ( due to backlinks pointing towards the page ) or each link on that page has link juice which it passes to the target page I suppose "link juice " is different from Pagerank ?
Technical SEO | | seoug_20050