Why is this site ranking higher?!

[atstickel12]

I'm trying to figure out why www.lvimmigrationattorney.com would be ranking higher on several keywords than www.immigrationlawnv.com. It doesn't make sense to me because the latter site has a higher page authority and mozrank, as well as more followed links. The domain authority from the linking sites to each site are pretty close. I'm sure I'm missing something, but I can't put my finger on it.  Any idea?

[atstickel12]

how about "immigration attorney las vegas?"

[irvingw]

If you give an example of a keyword phrase that one site is ranking better for i'm sure i can show you why it lines up better for that phrase than the other site.

[atstickel12]

I completely agree with you, but from everything that I'm looking at these two pages are pretty similar in that regard as well. I really can't figure it out.

The only thing is that the first site's navigation links are all keyword heavy, not having anything to do with the page they are actually linking to. The first site also has 9 ratings on Google+, while the second has none. Maybe those three factors combined are doing it.

[irvingw]

links are just part of it, on page optimization is the other major factor and probably the answer as to why one outranks another for a particular keyword(s)

domain age, page load speed, social media activity, etc are other lesser factors that all contribute as well.