Ideal Campaign Set Up For Multiple Landing Pages Post Panda
-
I have a local floor cleaning business in the UK. I have various discrete services e.g. carpet cleaning, stone restoration and polishing (a page for each type of stone) that are delivered in distance geographical service areas. Each page is set up to target a "town/service" keyword. In each geographical location I have different competitors
Should I set individual campaigns for each landing page or is one site wide campaign the way to go.
Many thanks
David Allen
-
Glad it was helpful! Let me know if you have any other questions.
Cheers!
-
Thank you Megan - Just what I wanted - I had not considered the competitor angle.
-
Hi David! This is Megan from SEOmoz. You could really set up your campaigns either individually or as a root domain - it just depends on what you think would work best for your needs. Here are some pros and cons, though, that will hopefully help you reach your decision.
Root Domain -
Pros: 1. Might be easier for you to have everything in one spot rather than clicking between campaigns. 2. If you have the same keyword you want to track for everything then you would only need to enter it once as opposed to adding it to each campaign (and thus taking up several keyword spaces out of your allotted 300 instead of just 1)
Cons: 1. You're only given 3 competitor comparisons, so it would be pretty limiting if you have several competitors you want to track against
Individual campaigns -
Pros: 1. You can track up to 3 competitors for each campaign so you would be able to keep an eye on the direct competitors for each service. 2. It might be more convenient to have all of the data separated out to create clear lines between the services.
Cons: 2. It would takes up a lot more campaigns slots
I hope this helps at least a little bit! If you want to send us your specific URLs so we can take a closer look, feel free to send them to help[at]seomoz.org.
Thanks!
-
Thank you for your repiles Sandip and Keri.
Yes I'm trying to understand how to set up my SEP Moz campaign considering I will have a number of PPC and SEO landing pages. Will a root url cover all the pages or will I need to set campaign per page?
-
I'm looking at the tags for this post -- you're wondering about how to set up your SEOmoz campaigns, right?
-
Not sure whether you are talking about PPC campaign or organic SEO...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 or canonical for multiple homepage versions?
I used 301 redirects to point several versions of the homepage to www.site.com. i was just rereading moz's beginners guide to seo, and it uses that scenario as an example for rel canonical, not 301 redirects. Which is better? My understanding is that 301s remove all doubt of getting links to the wrong version and diluting link equity.
Moz Pro | | kimmiedawn0 -
How long will it take for Page Rank (or Page Authority) to flow via a 301 redirect?
I've recently redeveloped a static site using WordPress and have created 301 redirects for the original urls to the new urls. I know I won't get all the value passed via the 301, but I'm hoping some will. Any idea how long this may take? It's been nearly a month since the changeover so wondering if it would be weeks, months or more?
Moz Pro | | annomd0 -
Test page ranking in search engine
Is there a tool on SEOMOZ that allows me to get search engine ranking(s) for a specific page with a specific set of keywords?
Moz Pro | | Webxtrakt0 -
Can I add more than one domain in a campaign?
There 5, 12 and 30 campaigns limit in Pro, Pro plus and Elite plan. Does that It mean that I the number of domain we can monitor per plan is equal to the number of allowed campaigns? Lets say I have 50 domains and I want to track them all. Can I manage them like the way Google Analytics do. Thanks
Moz Pro | | griffenhock0 -
Too many on-page links
one of my SEOmoz pro campaigns has given me the warning: Too many on-page links and the page in question is my html sitemap. How do i resolve this because I obviously need my sitemap. How do i get around this?
Moz Pro | | CompleteOffice1 -
Change campaign domain name
I have just changed the domain name on one of my sites, can i change the domain name of the reletive campaigns and keep the data, or do i have to set up a new campaigns?
Moz Pro | | AlanMosley0 -
Root or subfolder campaign for e-commerce
Hi there, New to Moz and have just signed up to the pro package. I run a menswear website in the UK, and I want to start a campaign looking at 1 or 2 brands (Money Clothing and Cruyff Trainers). What I would like to know is, when starting a campaign for say Money Clothing, should I use my root domain www.designerboutique-online.com/ or should I use my Money Clothing domain (www.designerboutique-online.com/all-clothing/money-clothing/ ? Then once I do this, do I use my competitors subfolder pages or do I use their root domain? I tried to use 1 competitor as a subfolder and I think it gave an error saying I cannot use / after the domain? Any help on what would be the best approach for me to begin targeting my specific brands and how to compare them against my competitors. Cheers
Moz Pro | | WillBlackburn
Will0 -
Campaign Manager Keyword Rankings all messed up???
My campaign in SEO Moz Campaign Manager has just ran it's weekly crawl, and all my keyword rankings are messed up. 18 keywords have apparently dropped by massive amounts, but when I do a physical search, they haven't moved. Also Keyword Tracker agrees with the physical search, so why is the Campaign Manager showing the wrong rankings all of a sudden??
Moz Pro | | gdavies090319770