Does my actual blog post title have any effect once I create a title tag for SEO purposes?
-
A little confused about this. Reason I ask is that using my actual title for my title tag sometimes isn't the best for getting ranked, so the title and title tag are sometimes not the same.
-
I agree Ben there is an art to creating catchy blog titles. Its extremely important to craft a unique, attention-grabbing title to get readers to click- through to the blog posting.
A good title is the key to enticing more readers! Viewers don’t have time to read every blog post if they’re looking for content on something specific. They will want to know exactly what the content will tell them from the title. If the title doesn't have a promising deliverable, viewers will move onto a blog that does promise exactly what to expect in the content. Viewers aren't going to click on the posting unless they have already been hinted at how reading it will benefit them.
I would suggest search for some useful tips to how to make the most of a blog title, try http://www.eyeflow.com/8-blog-titles-that-encourage-a-click-through/ and let me know if you are seeing any increases in traffic!
-
If your blog title is fed into the H1 then it will make a difference.
I'd recommend having a look at the SEOMox 2011 Ranking Factors Survey which looks at on page ranking factors.
http://www.seomoz.org/article/search-ranking-factors#metrics-6
That being said I think there is an art to writing blog titles/headlines. I'd personally sacrifice having a perfect SEO title for having one that's punchy and attention grabbing.
-
Hi there,
The actual blog post title will be regarded as text on the page, just as any other text is, unless of course it also servers as an H1 or H2 tag (in which case, it'll be viewed as the heading). It won't have the significance that the text in the title has, but will still add to the overall keyword usage / targeting on the page.
Cheers,
Jane
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does blogging with a wysiwyg negatively affect SEO (vs. hand coding)?
Many bloggers use a wysiwyg editor to write posts. Are there any drawbacks to wysiwyg vs plain text? When I write blogs I prefer to hand code my text to be sure everything is optimized. My feeling is that wysiwyg leads to code bloat and generally fewer optimization opportunities. I have no real evidence. Is there any reason not to use the wysiwyg editor?
On-Page Optimization | | Jason-Rogers0 -
Link in H1 tag?
Hi guys, We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3 Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked. You can see this here: http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment. My concern is that the brand name is a critical part of the product title and should be text (not a link). Any suggestions? Thanks!
On-Page Optimization | | evoNick
Will0 -
Any issue with my On page SEO
Kindly review my website and let me know if there is any issue with On page or I am missing anything? Home page - http://www.ayurjeewan.com Deep Page - http://www.ayurjeewan.com/natural/divya-triphala-churna/
On-Page Optimization | | MasonBaker0 -
International SEO
We have a client who is looking to expand to other countries, particularly South America. What is my best route forward for SEO on a multi national site?
On-Page Optimization | | CreativeCow0 -
Colons in title tag?
Does Google view the colon as a keyword separator like it does with the pipe (|) character? Currently, our site automatically constructs the title tag based on the page name given by the user. Long ago, we started using the colon character to visually separate the brand & model of the product from the size, and as a result, all of our title tags have been constructed this way. This was done more to make it easier to read for humans than for search engines. My question is - should I consider getting rid of the colon from our title tags? To give more info, our website sells tires. So, for any given model of tire, there might be 25-100 different individual sizes. The tags are constructed as follows: (brand)(model) : (size). Here's an example from our site: GENERAL ALTIMAX ARCTIC : 225/45R17 91Q The brand is General Tire, the model is the Altimax Arctic and the size is 225/45R17 91Q Since this entire string really constitutes the full product name, should I remove the colon so that Google views it that way? Or, since I have used a colon instead of a pipe, will Google simply ignore it and treat the entire string as one keyword phrase?
On-Page Optimization | | kcourtem0 -
SEO and multilanguage site
Hi all! I have used a wordpress plugin called WPML which translates a webpage into another language so that I have a webpage in two different languages (spanish (main market) and english). I'm just doing the seo for the spanish market and I'm gonna start with the seo for the english one. Should I do it just the same as I had a one-single-language page? just with english keywords, etc. I guessit would only differ in the way I do the linkbuilding strategy as the markets are different Thanks
On-Page Optimization | | juanmiguelcr0 -
Blog URL
I know that this question has been asked in the past, and that website.com/blog is better for seo purposes than blog.website.com. We want to setup a custom blog on our site, using Wordpress. Our designers/host are telling us that buy using website.com/blog can causes issues b/c Wordpress is open source, and our site could be hacked? Is there anything we should do about this? Any suggestions? Any Advice appreciated!!! Thanks!
On-Page Optimization | | TP_Marketing0 -
Thoughts on Results from Changing Title Tags
A number of the client's we represent have seen drops in rankings. The title tags on these sites are formatted old way of doing tilte: "Blue Widgets| Cheap Widgets | Metal Widgets". We are going to change them to the natural format: Acme Offers Blue, Metal Widgets for Any Budget." Just wondering if anyone has made similar changes post-penguin and if they've seen improved ranking from doing it.
On-Page Optimization | | TopFloor0