Google Analytics-Unique visitors?
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Does organic search data show unique visitors or all visits? For example, if someone ( a single person) visits my site multiple times after searching the same keyword phrase, does that show in my analytics data as 1 hit from that keyword, or all hits?
Thanks!
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By default, GA shows the number of total visits for a specific organic keyword, which means if one user visits the site 10 times from the same organic keyword, that counts as 10 visits. However, you are able to segment Unique Visitors by organic traffic using Custom Reporting. - http://www.google.com/analytics/features/custom-reports.html
This blog post has some great examples of custom reporting, including Unique Visitors by keyword - http://searchenginewatch.com/article/2175001/7-Time-Saving-Google-Analytics-Custom-Reports
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