Breadcrumbs structure
-
Adding breadcrumbs to create a hierarchy on what is otherwise a flat site.
Got the following pages which are, our main pages that rank -
Metal gates
Metal driveway gates
Metal garden gates
Metal side access gates
The Metal gates pages link off to the other pages mentioned but also contain a lot of other info
The driveway gates, garden gates and side access gate page all contain our range of gates, the three pages mentioned then have links off to their individual gates contained within each section
Breadcrumb wise, should I aim for
Home - Metal gates - Driveway gates - individual driveway gate
Home - Metal gates - Side access gates- individual side access gate
Home - Metal gates - Garden gates- individual garden gateIs that the best way to go or if I want the driveway gate page (etc) to continueto rank should I go like this
Home - Metal driveway gates
Home - Metal side access gates
etc
-
Will this not de-prioritise the page that Jon wants to rank though, as it is 3 clicks off the root in the breadcrumb rather than directly off the root?
Thanks
James
-
The breadcrumbs should reflect the structure of your site. It sounds like from your examples, Home - Metal gates - Driveway gates - individual driveway gate would be the way to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best structure for a news website including main menu nav
Just looking for thoughts and opinions on the best way to set up the main nav on a news website that covers a specific professional services sector. There are news items, archived news, blog, events, but also main menu links to the numerous news categories that go to a page listing the news articles under that category (as created in Wordpress when publishing the article). I'm thinking that having these off the main nav is diluting the juice to the more important pages including the events and the news page? Just thinking about how to rearrange and consolidate. Any thoughts on how people would structure something like this?
On-Page Optimization | | sam_legmark0 -
Best site structure for us?
Hey guys, I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context: 1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex). 2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc. My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right? Thanks!!!
On-Page Optimization | | andy.bigbangthemes1 -
Best practice for URL structure - short and sweet, or double keyword?
We are just about to re-jig our main category pages and have found that different leading sites have taking different views on short and sweet url structure vs. repeated keywords1. For our website we have two options. We have two options: mywebsite.com/browse/birmingham/restaurants-in-birmingham or mywebsite.com/browse/birmingham/restaurants Someone like opentable have gone for short and sweet (opentable.co.uk/birmingham-restaurants) whereas people like Time Out have gone longer with multiple matches in the url (timeout.com/london/food-drink/londons-top-50-restaurants). Is there a consensus on which is better?
On-Page Optimization | | HireSpace0 -
I'm planning the structure of a Car Parts e-commerce site and...
Hi all, As the title says, I am redeveloping a website for a client who sells car parts. The market is saturated with competition and 9 times out of 10, www.eurocarparts.com appears within the top 5 SERPS when searching for the same things that my clients' website sells. Now I know it will be very difficult to compete with the likes of these sites but given time (plenty of time) you never know so I have dissected Euro Car Parts website for many hours to look at their internal link structure and so my question is related to this area. My site only sells car parts for 4 car manufacturers. The left hand "shop" navigation menu will list the categories in which the shop sells products for e.g: Air Filters
On-Page Optimization | | yousayjump
Break Pads
Coilovers
Dampers
Suspension etc. When you view one of those pages, there will be a form to allow the user to filter down to their particular make/model of car etc. Now when I search for "Air Filters" in Google, the results come back as nearly 40 million. If I prefix that search term with a car manufacturer name i.e. "Audi Air Filters" the number drops down to 8 million - quite a difference!
So my thinking was to do the following but I wanted to see if you guys think I am barking up the wrong tree or if this is a good approach: Create pages for my 4 car manufacturers for each "shop category" listing all the products I have in those categories for the manufacturer along with well written unique, relevant content, ie:- Audi Air Filters
Audi Break Pads
Audi Coilovers
Audi Suspension ... this would allow me to target the slightly long-tailed version of "Air Filters" as I now have a page for "Audi Air Filters". This would then mean when users click the "Air Filters" link from my left hand category menu, I would need to ensure that those pages were not indexed by the search engines as they would essentially be showing the same subset of products but with the title of the page being "Air Filters". I hope I have explained myself enough for you to understand my question. Ultimately I want to know if my approach is a typical one when knowing that even attempting to target "air filters" with a new website is going to be a lost cause - I need to try and get some of the lower hanging fruit. Thank you for reading.0 -
Link Structure
On my site I have a dropdown menu going across the page at the top to all of my categories on each page, I also have a similar structure going down the side going to the same categories, is this acceptable or would Google count this as double the internal links?
On-Page Optimization | | Palmbourne0 -
SEO Structure - Best Advice
Hi Mozzers, I'm wondering if I need to tweak my SEO friendly URL structure slightly. Example: http://www.vintageheirloom.com/vintage-celine/celine-bags would this be better for SEO if it was: http://www.vintageheirloom.com/vintage-celine/bags Perhaps the repetition of 'celine' is unnecesary, but OpenCart ecommerce CMS requires a plugin / modification to enable multiple use of a single term like e.g. 'bags'. Any benefit for $30? Thanks!
On-Page Optimization | | well-its-1-louder0 -
Is my H1 and H2 site structure proper?
If I have an h1 tag on the page that describes the purpose of the page, is it a bad idea to make all of the sub-headings h2 tags? A designer mentioned that it was frowned upon to make all of the secondary headings into h2 tags, or to use CSS to selectively style the heading tags.
On-Page Optimization | | dbuckles0 -
Best URL Structure For Products That Are The Same
I know that the url structure is very important for seo preferably using the keyword. But is it okay to have the same url with the product number at the end ? Each of our products have a name with a product number. Or will this cause to many similar urls? or if the folder is the name of the product that needs to be optimized, can the page just be called the product number? Example: Say you have a 20 different product lines and they are all catagorized in the appropriate folders, and need to be optimized for the actual product name. XXX (folder name ) WWW-PR-123 WWW-PR-1234 WWW-PR-12345 WWW-PR-123456 what would be the best url structure? Can they have the same begining? The product name? something like: www.example.com/xxx/www-pr-123.php www.example.com/xxx/www-pr-1234.php or www.example.com/xxx/pr-123.php www.example.com/xxx/pr-1234.php
On-Page Optimization | | hfranz0