Should I be optimizing for Keywords that we already rank for?
-
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.?
Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet?
I don't want to waste my time optimizing for words I don't need to.
Thanks!
-
Yes it is thank you.
-
Just so I can understand the question let me try to rephrase it back to you. You want to know how to prioritize your keyword targets. Specifically you want to know how much _less priority _you should give a given keyword that you are already ranking well for.
If I am understanding your question correctly, then I have to say that I don't have enough information to fully answer it. I agree with itrogers in that I think you need to factor in the traffic of each of your keyword targets. And I would add that you should factor in the difficulty of each, too. And consider factoring in the commercial intent (on noes, the tool's down!) of each. And if different keywords reflect an interest in different products or services that represent different profit margins for you, that should be taken into consideration. And ideally if you have enough conversion rate data for each keyword, that should be a factor too! And for that matter, if you can figure out how to group related keywords together such that would lend synergy to your on-page SEO, all the better.
But without a clearly defined metric for finding the efficiency of each keyword or keyword cluster (KEI isn't good enough—this is a step in the right direction, though), and without the values for each factor for your keywords, I still want to say something along the lines of "yeah, you want to target a mixture—some keywords that you are already strong in, since an improvement from position 10 to position 1 represents a ginormous (if anyone knows of a better dataset, let us know!) increase in traffic, but you also want to be working on some longer-term keyword targets that might represent more traffic in the long run, but are more difficult and so require some longer-term planning".
Is that helpful at all?
-
Cool thank you. Does anyone else have any other opinions?
-
I think you should keep optimizing for keywords that you already rank for, if you are not #1, your pages can still be better optimized. Keep them in back of you mind, but don't forget about them. With SEO, you don't have to sacrifice a lot of keywords as long as they are all somewhat related. Also, a good measurement to see if you should keep any keywords or variations or not is to check their search volume in Google Keyword Tool. That is what would tell you if you are wasting time on not.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are your Top tips to a top 5 ranking for a keyword with an Easy KWD?
I am trying to improve my SEO ranking for wood effect floor tiles from position 98 to the top 3.
Keyword Research | | ElevateOnlineLtd
This website is very new and so is the page of content. The keyword difficulty is only 5 so Easy. What would your top 3 tips be to improve the rankings as fast as possible? https://tilesandmosaics.co.uk/floor-tiles/wood-effect-tiles/ uvRmyaK0 -
No SERPs contains my keyword phrase
Hi! I have a question that is the best described by an concrete example: When I use Google UK and search for a keyword "wood floor" why the top 100 search results show pages for "wood flooring" instead? Is it because that keyword is simply more popular and pages are in general better optimized for "flooring"?
Keyword Research | | KAN-Malmo1 -
Should I concentrate keyword ranking locally or nationally?
Hi all, I have spent few last days reading here in community and watching Moz videos about keyword research. I used keywords planner tool. Here is the question. When I researched keywords I took into account search traffic nationwide UK rather then my local search volume. My photography business operates more for local customers rather then nationwide. Does it mean that I need to concentrate on my local city/region search volume rather then nationwide. After I have done Nationwide keyword research I realised that most of those keywords which are with really high search volumes are pretty much non existent in my local search results. I meant to the point that keyword search volume is under 10. Considering that I have small number of pages i could use them for, my guess is that it is no point to target those high search volume keywords as most likely those won't be my clients anyway. I might be getting all this wrong, but wanted to ask here. Thank you all, Regards, Armands
Keyword Research | | A_Fotografy1 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
Decide which keyword to check
Hi. I made 3 different keywordlists. based on the following rules: list 1: top 50 of best ranking keywords of this campaign list 2: Top 50 keywords with highest volume in adwords and related to the website list 3: Top 50 last month used keywords by our clients from GWT Now i want to make one top 50 list keywords i want to track and optimize the landingpages for it. What is the best way to choose from these three lists. There are a lot of overlaps (especialy in list 1 and 3.) so those keywords have preference. But how about keywords with high volume and high difficulty, related to the website, and low ranking? i leave the conversion out of it for now, first goal is to get much traffic as possible.
Keyword Research | | Leonie-Kramer0 -
Keyword difficulty report - am I stupid??
Hi, Im a programmer but SEO newbie and I am trying out Moz Pro. To be honest I feel really disheartened right now, I find the world of SEO very difficult and full of conflicting information. Anyway, I am trying to get my head around the Keyword difficulty tool in order to determine what keyword I want to go after and what I would need to do in order to outrank the competitors. The website with the highest PA, most external links to the domain (4000 versus around 80-90), the most linking root domain and the best on page optimasations ranks nr 5. The website that ranks 1 is the only one with good social signals. All of the websites has the keyword in the page title. What am I missing? This makes no sense to me. Is this Keyword tool reliable? VERY grateful for any help from you guys.. /Emma
Keyword Research | | EmmaGrey0 -
Am I obsessed with my rank?
Is there someone else out there that obsesses about their rank and check it multiple times a day? Please tell me I am not the only one LOL!
Keyword Research | | cbielich0