Should I be optimizing for Keywords that we already rank for?
-
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.?
Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet?
I don't want to waste my time optimizing for words I don't need to.
Thanks!
-
Yes it is thank you.
-
Just so I can understand the question let me try to rephrase it back to you. You want to know how to prioritize your keyword targets. Specifically you want to know how much _less priority _you should give a given keyword that you are already ranking well for.
If I am understanding your question correctly, then I have to say that I don't have enough information to fully answer it. I agree with itrogers in that I think you need to factor in the traffic of each of your keyword targets. And I would add that you should factor in the difficulty of each, too. And consider factoring in the commercial intent (on noes, the tool's down!) of each. And if different keywords reflect an interest in different products or services that represent different profit margins for you, that should be taken into consideration. And ideally if you have enough conversion rate data for each keyword, that should be a factor too! And for that matter, if you can figure out how to group related keywords together such that would lend synergy to your on-page SEO, all the better.
But without a clearly defined metric for finding the efficiency of each keyword or keyword cluster (KEI isn't good enough—this is a step in the right direction, though), and without the values for each factor for your keywords, I still want to say something along the lines of "yeah, you want to target a mixture—some keywords that you are already strong in, since an improvement from position 10 to position 1 represents a ginormous (if anyone knows of a better dataset, let us know!) increase in traffic, but you also want to be working on some longer-term keyword targets that might represent more traffic in the long run, but are more difficult and so require some longer-term planning".
Is that helpful at all?
-
Cool thank you. Does anyone else have any other opinions?
-
I think you should keep optimizing for keywords that you already rank for, if you are not #1, your pages can still be better optimized. Keep them in back of you mind, but don't forget about them. With SEO, you don't have to sacrifice a lot of keywords as long as they are all somewhat related. Also, a good measurement to see if you should keep any keywords or variations or not is to check their search volume in Google Keyword Tool. That is what would tell you if you are wasting time on not.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Related keywords as subjects or predicate ?
Hello, When writing my content do my related keyword need to be noun subject in my sentence or can they be predicate ?
Keyword Research | | seoanalytics0 -
Keyword Research for Low Volume Keywords
Hey friends, I'm looking for a little keyword research direction here, specifically for keywords and phrases with low search volume. I'm just going to give a recent example: I just finished a piece of content on customer experience. I began the process with some keyword research. Based on Moz's keyword explorer, "customer experience" has a monthly volume of 2.9k-4.3k. Sweet. So I move onto related queries and longer tail phrases to narrow my content approach. But just about any relevant phrase shows either a volume of 0-10 or 11-50 and very similar difficulty metrics, making it tough to choose a direction. So "what is customer experience" shows a monthly volume of 0-10. SEM Rush reports ~350 searches a month. I understand SEM Rush uses broader match, but I guess what I'm asking is: how do I perform keyword research with such minuscule volumes and such little data to differentiate? I've looked at Russ Jones' answer to a similar question here on how Keyword Explorer works: https://moz.com/community/q/what-is-a-good-keyword-volume-score ... but I still don't have a ton of clarity. Any advice would be awesome!
Keyword Research | | brooksmanley0 -
Newbie Keyword optmization question
I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/ This is for a local, Gainesville, Fl acupuncturist. The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms? I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.
Keyword Research | | Graphbyte0 -
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
Ranking Factors
Hi, Question from a newbie. Several years ago, my company invented The Mosquito device which emits high frequency sound to disperse groups of troublesome kids. I guess you could say it went viral. The result was that we have always ranked at position 1 or 2 on Google and never really put any work in to it. It was automatic. My question is, that over the years we have brought out other products which were not as significant etc. and have put a bit of effort in to rankings in the UK and done OK, however, no we are about to launch something that is going to generate a lot of interest in the security market, but not as much as mosquito. We have therefore been putting some serious thought in to the name of this product and this is where i am stuck, i have only been learning SEO for a matter of months, just enough to know that i don't know enough, so here is my plea for guidance. Our company is called Compound Security Systems www.compoundsecurity.co.uk and we make GSM and GPRS communicating security systems that are battery powered and wireless, for use in empty properties, construction sites, farms, etc. Our new product is one of the above but with a visual verification (camera / video) system in it specifically for EXTERNAL use (there are 1 or 2 for internal use). The only name we can come up with that is not already in use is 'CompoundVision". Now, going back to Mosquito, we ranked 1 or 2 even though there are millions of pages of content relating to Mosquitos. We have a similar situation with CompoundVision. Compound is part of our company name, the camera systems will also be used to secure compounds, but 'compound vision' is how insects eyes work and there is a huge amount of content out there. I have run a keyword analysis in Moz.com Keyword analysis tool (see below) but i really do not understand how to draw a conclusion due to the mitigating factors above. Any suggestions / wisdom would be most welcome. Thanks Si Rank Page Name and URL / Vertical Result Page Authority Page Linking Root
Keyword Research | | DaddySmurf
Domains Domain Authority Root Domain
Linking Root Domains 1 Eye - Wikipedia, the free encyclopedia https://en.wikipedia.org/wiki/Eye 85.7 5 Image Results color-940x940.jpg - indianapublicmedia.org trilobite-vision.jpg - www.juniorgeo.co.uk hollywood_story(1).jpg - askabiologist.asu.edu compound_eye_man.gif - www.phys.ufl.edu empire_of_ants-antseye.gif - livingwithinsects.wordpress.com 2 Compound Eyes - Photoreceptors and the Evolution of Vision https://www.boundless.com/biology/sensation-and-perception/photoreceptors-and-the-evolution-of-vision/compound-eyes/ 1 0 54.2 457 3 How is the vision of the compound eye in insects different from ... http://wiki.answers.com/Q/How_is_the_vision_of_the_compound_eye_in_insects_different_from_human_vision 1 0 91.9 95.4 K 4 The Compound Eye http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/C/CompoundEye.html 69.7 39 83.3 20.9 K 5 Modeling Insect Compound Eyes: Space-Variant Spherical Vision http://www.kyb.tue.mpg.de/publications/pdfs/pdf1826.pdf 1 0 87.8 35.7 K 6 Educational animations of vision by insect compound eyes http://www.physioviva.com/movies/ommatidium_struc-func/ 14.2 1 21.1 16 7 B-EYE - The world through the eyes of a bee - Andy Giger http://andygiger.com/science/beye/beyehome.html 44.3 48 33.5 74 8 The Evolution of Arthropod Eyes http://www.d.umn.edu/~olse0176/Evolution/insects.html 1 0 95.6 103 K 9 Insect Color Vision: Compound Eyes | A Moment of Science ... http://indianapublicmedia.org/amomentofscience/insect-color-vision/ 42.1 6 69.9 3.29 K 10 compound vision http://www.compoundvision.com/ 17.7 1 15.6 5 680 100 3 M0 -
SeoMoz Keyword Tool
Hello All, Ive been using the SeoMoz Keyword tool but have a quick question. Im working on a newer site with a DA according to OSE of 35. Im combing through keywords to rank. Although competition is very high I have found a few holes. According to the Keyword tool in SeoMoz a few keywords Im looking at are roughly 50%. Would it be to difficult to rank for this type of term? Ive been using a combination of Google Trends, Adwords keyword tool, and ubersuggest, to try and see whats available. Does anyone use different tools? Thank you
Keyword Research | | TP_Marketing0 -
Why do I get a vastly different keyword ranking on google using different browsers?
With Fire Fox I get a ranking of 3 for roof coating and get a page 6 with Chrome and IE. Not sure what is going on with that.
Keyword Research | | jimmyboy0 -
Refining Keyword Research
I am looking to refine my Keyword research process. Currently I use 4 keyword tools to get volume, competition and of course other ideas. From there I try to distill it down to categories and then order on ability to drive traffic and convert. Anyone have something they can share maybe from the excel side, maybe from the tool side... something to help me make this easy and great.
Keyword Research | | EvolveDigitalLabs1