Product Page is Battling with Homepage in SERPs
-
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords.
I don't understand why this is happening and I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences)
In terms of SEO, Is this necessarily a problem? What can I do to ensure that Google recognizes that the content that those keywords are tied to is on the product page, not the homepage.
One thing I did notice is that the 2nd and 3rd most common anchor text for the links to my homepage are the two keywords in question (they are a distant 2nd and 3rd however).
If nothing else, is there a way I can get SeoMoz to recognize the homepage on its page rankings so that my heart doesn't drop once a week.
Thanks,
-
The product page is http://www.cleanedison.com/courses/bpi-building-analyst and the homepage is http://www.cleanedison.com/
I wouldn't say the homepage is "going" for the same keywords as the product page.
But like I said, the keywords "BPI Certification" and "BPI training" are the 2nd and 3rd (although distant) anchor texts for the homepage.
-
Avraam,
Can we get some more info on what a "Product Page" is? Is this an actual product or a landing page for products. Maybe creating some original content for this page in the form of videos, tutorials, and manuals wlll help it rank higher.
In terms of separating the products page form the home page. That's going to be a little bit hard, to explain without knowing the site. Is the home page going after the same keywords as the product page?
-
I have pages that do the same thing. When that happens I work on the page to drive traffic to pages that convert. Sometimes I get sales of unexpected items from this traffic.
-
Thanks for the input.
Yeah, but the URLs haven't ranked anywhere close to the first page at the same time. It is one or the other, and when one is up there, the other falls off the map.
-
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords.
Nice work. You have two strong pages that are capable of first page rankings. It is possible to have two pages listed on the first SERP. You might be able to earn that as your site increases in strength relative to your competitors.
I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences
This is an opportunity of a different kind. You get to show them all of your products. Just be sure that you feature your big money makers prominently on the homepage. People don't mind drilling down if you make the path clear and easy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my product trending country is Australia while i am based in US .so for analyzing SERP should i change my search setting to Australia or go with US?
I selected an affiliate keyword .now the next step is to analyze the SERP and look for competitor .if my current search setting is US and google trends show that my product is trending in Australia ,so should now i change my search setting to Australia or go with US?
Keyword Research | | Niu843jr0 -
Should the Product Name/Keyword be first in meta description?
I'm writing my meta descriptions for my products. Right now I have it as <product name="">at <company name="">and a brief description.</company></product> However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product> Wholesale <product name="">at <company name="">.......</company></product> Is that advisable? Or should the product name always be the first word?
Keyword Research | | IcarusSEO0 -
How should I rename my product titles
On my furniture e-commerce website, most of my product pages have a name of a colour that no user would naturally search for, such as: Duck Egg Chesterfield Sofa Kingfisher Velvet Queen Anne Armchair If I switched all the product names to simplified names such as Blue Linen Chesterfield Sofa there would be a lot of duplicate page titles, as there are many different shades of Blue linen chesterfield sofa's on my website. I am therefore thinking that I should change the name of each of my products to something like: Duck Egg Blue Linen Chesterfield Sofa Kingfisher Blue Velvet Queen Anne Armchair I would then be able to rank for terms such as "Blue Chesterfield Sofa" and "Blue Velvet Queen Anne Armchair". My question is, will I have a better chance of ranking if the keyword I'm targeting comes at the start of the page title? for example Blue Linen Chesterfield Sofa, Duck Egg Blue Velvet Queen Anne Armchair, Kingfisher
Keyword Research | | heffalump0 -
Different landing page "stole" keyword.
Hi everyone. So I optimized and used the on-page grader for landing page A. I got it down from 15 to 9 on its ranking. Weirdly, that keyword and landing page A tanked to 60 on its ranking, seemingly overnight. While this was all happening, landing page B, which was never optimized for this keyword, effectively "stole" the keyword and it now has a ranking of 9 for this keyword. As I see it, this keyword and landing page B don't match as well as the keyword and landing page A, but I don't want to lose the increased organic traffic I now receive. Does anyone have insight to this or direct me to an already answered question regarding this? Thanks a ton, -Josh
Keyword Research | | SpectraCal0 -
Parent pages and seo
Hi Im designing a new website and want my seo to be as good as poss. (obviously 😉 ) What the situation with parent pages and urls. My idea is this keyword dog training with a page all about dog training. but then another page would be whistle training. is there any benefit or disadvantage to so it this way www.mysite.com/dog-training/whistle-training/ Thanks
Keyword Research | | TIG990 -
Content on Category(esque) Pages
Hey all, Just a quick question related to content on classifieds sites. If I were to add a small amount of content (say 2 or 3 sentences) that were totally unique to all car brand and model pages and contained anchor text pointing to internal pages... Would that have a positive effect? Or would it be a wasted effort? Thanks a lot in advance 😄
Keyword Research | | CD_20160 -
Help Selecting Home, Category, Product Page Keywords
Hi folks, I read the beginners guide (a couple times, haha) but I have some questions on specific keyword selection for pages on our site. We make natural skin care products. Goat milk soap is our flag ship product and we make about 15 different varieties. For the moisturizers, we have normally at most two different kids (two body lotions, two body butters, one facial moisturizer, etc). My questions are: What keywords should I select to optimize the home page for? Should these be broad keywords like "natural skin care"? We've never tried to rank for things like this before because they are highly competitive. Or should they be specific keywords? Specific keywords would compete with our own product pages I think, which is not good, right? What page should I select to optimize for the term "goat milk soap"? Since we make many varieties, I'm inclined to optimize the "category" page for the term "goat milk soap", and optimize the individual product pages for variations on it (e.g. "lavender goat milk soap"). Does that make sense? This site is a brand new site for us and we've done practically zero SEO work on it so far. I'm just kinda getting into SEO. So I'm just trying to figure out a good strategy before I begin. If you want to check out the site its http://alabu.com. Any suggestions on a general SEO strategy are greatly appreciated. Thanks, Hal
Keyword Research | | AlabuSkinCare0 -
How many keywords/key phrases to use on main page
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!
Keyword Research | | strategit0