How to optimize home page for several keywords
-
My issue is this. I'm getting a lot of "F" grades for certain keywords to my homepage using MOZ. the thing is I can't add to many keywords to title tag without going over 65 characters. It seems the title tag is most important and even though i have keywords in content and everything else, without title tag keyword its useless. can creating more than one title tag help or will that make things worse with search engines?
-
Makes perfect sense. thx. I was concerned that without title keyword it would be hopeless to get A grade. maybe it is, but if content helps rank push to first page, i'll take it.
-
The good news is your homepage is ranking for a lot of words!
Unfortunately, you can't always optimize a page for more than a few key phrases, but often if the content and incoming links are rich in semantic hints, your content can rank for dozens, hundreds, or even 1000s of long-tail phrases that are outside your "top" keywords that you're actually trying to target.
(Just to be clear - adding more than one <title>tag is <strong>not</strong> a good idea.)</p> <p>One thing you might want to consider is if your homepage is ranking for search terms that it doesn't answer very well, and question if you should be creating other resources on your site to answer those queries. If so, it might be worth your time to do so and make sure you are linking to them appropriately with good site architecture.</p></title>
-
Wow! Great answer Matt, Dave and Fuel. I have rarely ever used a forum for support. But you guys have changed my desire on that. These are the answers and information I've been seeking. To give you fellows a little more info. my site is www.bestfitbybrazil.com. Keywords that I'm getting Fs on are below
Sorry Long list. As you can see my home page holds most rank even for those keywords that i have A grade for dedicated to those keywords.
My menus have a few direct links to some of those optimized pages and if you click on ANY menu item the left side bar will eluminate and you can see other direct links. Now heres what i did to sorta stuff away the keyword pages. Once you can see the left sidebar menu under INFORMATION section, menu item SEXY WORKOUT CLOTHES has a sub link called Brazilian Fitness Fashion. Click on that and you will see the page reveal several links. These links then link to each page I've optimized for a particular keyword. All of these pages are GRADE A. NOW HEREs the tricky part. I renamed all of the links on the page you see once you click Brazilian Fitness Fashion to avoid competitors seeing a list of exact keywords I've optimized pages for. I know this set up may not be the best. Let me know of a better way and I'm on it. I think searh engines much like competitors will have trouble deciphering this. Any suggestions. Oh, and do you thing my content on home page which appears at bottom could benefit from a little enhancing to including these keywords and remove F grades?
ok F liist below:
FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazilian workout clothes#6 1--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/sexy activewear#27 15--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazilian leggings#13 2--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/sexy workout pants#3 1--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazilian activewear#31 5--F--Sexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/Bia-Brazil-Brazilian-Capris-SL1023-Graffiti-p/sl1023graffiti.htmbia brazil capris#33--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazilian fitness wear#29--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazilian workout clothing#8--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazilian fitness fashion#29 3--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazil workout tops#10 1--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazilian workout pants#5 1--FFSexy Workout Shorts -BEST FIT BY BRAZIL-Gym shortshttp://www.bestfitbybrazil.com/Sexy-Workout-Shorts-s/1848.htmbrazilian workout shorts#37 1--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazilian capris#6 1--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazilian workout outfits#31 24--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/brazil fitness fashion#26 10--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/sexy workout leggings#1--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/sexy workout clothing#3--FFSexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/sexy brazilian pants#18 1--B--Bia Brazil-Sexy Leggings-LE2854-Black White-Brazilian Leggingshttp://www.bestfitbybrazil.com/Bia-Brazil-Sexy-Brazilian-Leggings-LE2854-p/le2854-black-white.htmbia brazil leggings#34--AASexy Workout Clothes | BEST FIT BY BRAZIL | Bia Brazil - Leggingshttp://www.bestfitbybrazil.com/sexy workout clothes#2 2--A--CajuBrasil - Sexy Workout Clothes | BEST FIT BY BRAZILhttp://www.bestfitbybrazil.com/CajuBrasil-BEST-FIT-BY-BRAZIL-s/1961.htmcajubrasil#48--AAEquilibrium Activewear, Sexy Capris, Leggings,Tops, Sports brashttp://www.bestfitbybrazil.com/Equilibrium-Activewear-s/1853.htmequilibrium activewear#36--A--Bluefish Sport -BEST FIT BY BRAZIL- Sexy Workout Clotheshttp://www.bestfitbybrazil.com/Bluefish-Sport-Sexy-Workout-Clothes-s/1852.htmbluefish sport#50--AABrazilian Sports Bra Tops - Workout Tops | BEST FIT BY BRAZILhttp://www.bestfitbybrazil.com/Brazilian-Sports-Bra-Tops-s/1878.htmbrazilian sports bra#6--
-
Hi Robert,
I agree that it would be helpful to know more about your site. The size and content of the site will have a major impact on this. In addition, how many keywords are "several"? Optimizing for 2-3 keywords is a lot different than attempting to optimize for 10-15 at a time. Also, you need to consider how broad or long-tail those keywords are and how competitive your market is. Perhaps do a little research and check out your competition for each keywords and evaluate what they are doing, why / how is it working for them, and what you can be doing better.
One thing that you DON'T want to do is keyword stuff your homepage, title tags, or meta descriptions. Each of those needs to be as relevant to the page as possible. Keyword stuffing will only hurt the site.
I also agree that, if you are going after a particular keyword, having content related to that moved up from lower level pages to higher level pages that are easily accessible via the homepage would be a good start in boosting the homepage rankings for those individual keywords.
-
Don't try too hard, write a good description of what your site is all about, add a Meta Description and Page Title to suit.
Google likes plain language and in depth detail. Look after the main Keyword on the front page and then as Matt says have filter pages direct from the front page. Either inline text links or from the main menu structure.
Golden Rule :- if your doing it just for Google Don't, follow W3C and make sure your structure is sound and then look again at Page Ranking.
-
Hi Robert,
I definitely wouldn't start creating multiple title tags as that is just going to cause the search engines confusion. For the pages that you want to rank have you considered moving them up the hierarchy/internal link structure. It would be great to have an example of the pages you mentioned in a previous question and your site address to get a better feel for exactly where you are and what you could do...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm monitoring the organic keywords for a website, what do their organic keywords tell me?
Should the keywords they already rank well for make good topics for them to exploring in the future?
Keyword Research | | RonkeIR0 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
Keyword Analysis Tool
Can someone please enlighten me on the Keyword Analysis tool Matrix. Does Domain Linking refer to the number of links back to that domain as a whole? Also why is it that a page with a lower page ranking can be way ahead of one with a domain ranking that is way higher or vice-a -versa? What is a good number to go after? what is actually attainable? Thanks
Keyword Research | | nooneoconnor0 -
Why are my keywords not being crawled
In my google web tools. the keywords that are about my site are not being crawled. I have them in my Meta descriptions and keyword meta, but still arne't showing in significant keyword list for google.
Keyword Research | | TheGroom0 -
Google keyword tool [exact match]
Hey there, I'm trying to work out what my next big course to run will be. I want to know if my technique is a good gauge of popularity. I'm using Google's keyword tool specifically for New Zealand. I'm typing in a course topic e.g Photoshop Courses and looking at the exact match results to see if there might be a market for that course. Broad match seems to offer up a lot more numbers but seem a bit vague. Am i right to think 'After Effects Training' wouldn't be a popular course as it returns a (<10) local monthly result while 'Photoshop Courses' might be ok as it has a (46)? **I'd appreciate any insight. ** Dan
Keyword Research | | danielfromnz
- the Adobe Trainer0 -
How do you differentiate the Keywords for marketing??
I have generated more than 1000 quality keywords For my Foundation, now i am very much worried how would some on separate the keywords in to conversion keywords, Targeted Keywords, High priority Keywords. how would you justify that the keyword which are short listed will be the best keywords for website promotions??
Keyword Research | | AkshayaPatra0 -
Is "in" a keyword differentiator?
Does google view phrases with "in" in then as different keywords than the same phrase without an "in"? For example: is "great restaurants in chicago" the same keyword as "great restaurants chicago"? Whenever I do research on two phrases like this, they always come up with the same search volume.
Keyword Research | | TheSquareFoot0 -
Effective keyword grouping - any suggestions?
I have a specific question regarding keyword grouping. Whenever I've have compiled a (long) list of keywords, I create smaller groups of keywords that can be targeted by a category or page. However, I find this to be quite labour-intensive as I'm doing this work manually through filtering in Excel. To illustrate what I mean, here's an example of a keyword list: baby shirt
Keyword Research | | DeptAgency
t-shirt for baby
pregnancy shirts
pregnancy gifts Normally I would create a list of root words, like this: baby
shirt
pregnancy
gift I would then manually filter the list on each root word and copy the filtered list to separate tabs, which would result in lists like this: baby
baby shirt
t-shirt for baby shirt
baby shirt
t-shirt for baby
pregnancy shirts etc. As you can imagine, this is a lot of work. So my hope is that you can help me out with a smart tool / Excel formula / ??? to automate this process. Thanks for any suggestions!0