I'm monitoring the organic keywords for a website, what do their organic keywords tell me?
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Related Questions
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Point of diminishing returns for keyword research?
Hey, something I've been thinking about lately is "where is the point of diminishing returns for keyword research detail?" I get that keyword research is important for finding out stuff like "people generally search for 'doctor' way more often than they search for 'licensed medical professional'", but what about after that? Is there much useful information to be found by sifting through spreadsheets of stats about "doctor" vs "dr" vs "doctors" vs "physician" vs "physicians" etc? Especially when Google seems to treat a lot of those as interchangable? Or another example: If a remodeling company did basements, do you think there's much to be gleaned from AdWords data comparing "basement remodeler", "basement remodelers", basement remodeling", "basement remodeling contractor", "basement remodeling contractors", "basement renovation", "basement renovations", "basement renovators", "finished basements", "basement finishers", "basement finishing", etc.? Should those variations be analyzed and each targeted by their own sets of pages and pieces of content (e.g. a blog post that specifically targets "basement remodeler" and a blog post that targets "basement finisher" and a third blog post that specifically targets "renovated basement") Or should the takeaway be "there aren't any combinations that people overwhelmingly prefer to use, so let's just make content about basements and topics relevant to basements. Keyword research complete."
Keyword Research | | BrianAlpert782 -
Optimizing a Webpage without keywords
Hi all, I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining). They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point. For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution." This keyword was on the previous page quite a few times in headers and body copy. Now it appears on the page 3 times after the redesign and is not in the h1. The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this. IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams? Thanks, Laura
Keyword Research | | lauramrobinson321 -
How to do keyword research for a specific webpage
Kindly let me know how to do keyword research for a specific webpage and what is the process.
Keyword Research | | AlexanderWhite0 -
How to stay organized for keyword research?
As most of you know keyword research can be quite taxing. I have been trying to get organized and do extensive keyword research. But trying to stay organized is proving to be more and more difficult. Can I get some expert views from experts in the community as to how you all go about organizing your research and how you track things over time. Thanks
Keyword Research | | EricMoore0 -
Where do you Peoples Get Keyword Ideas?
Hey everybody, I thought I would get your opinions on the sites where you like to mine keyword phrases. Before determining competition, I like to get ideas from the Adwords Tool, Keyword Optimizer Pro (a Google suggest scraper), Insights, Trends, and by looking at the phrases competitors are optimized for. How about you guys? Jared
Keyword Research | | JaredBroker5 -
Keyword Finder
I'm looking for some direction to find better keywords for my sites. Any tips would be appreciated? This question could potentially be too broad.
Keyword Research | | CPP-3601 -
The importance of meta keywords
Hello, I am looking into Meta keywords in the attempt to understand their importance. I have been reading about this in several blogs and get the feeling that the general view is that they are no longer very valuable. Some say it is because Google and Bing no longer use them, that in terms of SEO they carry little importance and that they are a great indicator to your competitors about which keywords you believe are important... My question is this: Without Meta keywords, how do you deal with misspelt search keywords on your website? For example, if you were looking for a product called 'El Mundo en Espa_ñ_ol' but spelt it using the normal 'n' instead of the Spanish 'ñ', and the keyword 'Espanol' was not included in the Meta keywords, would you still find the product? English speaking people commonly search without the ñ because this is more convenient to them. So how can I make sure that the page is optimised for these type of common misspellings? Thanks!!!
Keyword Research | | languedoc0 -
Is there a way to tell google to ignore keywords in Webmaster Tools?
In Google Webmaster Tools for my site, the #1 keyword is "ago", probably because we format datestamps like "3 days ago". Is there a way to tell google not to count the word "ago"? Seems like a common enough word that google should be ignoring it. I have a feeling the answer to my first question is "NO!", so my follow-up question is: is there a best practice for formatting dates for SEO? Thanks!
Keyword Research | | RobotCo-op0