Which URL structure holds the best SEO value?
-
Hello Community!
We are rewriting URLs to better rank and provide better visual usability to our visitors.
Would it be better to serve a URL that looks like this:
www.domain.com/category-subcategory
or
www.domain.com/category/subcategory
Please note the slight difference--the 2nd URL calls out a category that has a subcategory under it. Would it give us more value? Does it make a difference?
Thanks in advance!
-
You're welcome
-
Thanks Andy. Much appreciated.
-
My own preference is to try and add folders as with the second option because for visuals, it is easier to see where you are.
In terms of SEO benefit, it is unlikely one will give you more than another. This will be predominately dominated by your content and paying attention to basics (Meta, etc.)
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
Technical SEO | | Breemcc0 -
Changing site URL structure
Hey everybody, I'm looking for a bit of advice. A few weeks ago Google sent me an email saying all pages with any text input on them need to switch to https for those pages. This is no problem, I was slowly switching the site to https anyway using a 301 redirect. However, my site also has a language subfolder in the url, mysite.com/en/ mysite.com/ru/ etc. Due to poor work on my part the translations of the site haven't been updated in a long time and lots of the pages are in english even on the russian version etc. So I'm thinking of just removing this url structure and just having mysite.com My plan is to 301 all requests to https and remove the language subfolder in the url at the same time. So far the https switching hasn't changed my rankings. Am I more at risk of losing my rankings by doing this? Thanks!
Technical SEO | | Ruhol0 -
URL structuring / redirect question
Hi there, I have a URL structuring / redirect question. I have many pages on my site but I set each page up to fall under one of two folders as I serve two unique markets and want each side to be indexed properly. I have SIDE A: www.domain/FOLDER-A.com and SIDE B: www.domain/FOLDER-B. The problem is that I have a page for www.domain.com and www.domain/FOLDER-A/page1.com but I do NOT have a page for www.domain/FOLDER-A. The reason for this is that I've opted to make what would be www.domain/FOLDER-A be www.domain.com and act the primary landing page the site. As a result, there is no page located at www.domain/FOLDER-A. My WordPress template (Divi by Elegant Themes) forced me to create a blank page to be able to build off the FOLDER-A framework. My question is that given I am forced to have this blank page, do I leave it be or create a 302 or 307 redirect to www.domain.com? I fear using a 301 redirect given I may want to utilize this page for content at some point in the future. This isn't the easiest post to follow so please let me know if I need to restate the question. Many thanks in advance!
Technical SEO | | KurtWSEO0 -
Best way to noindex long dynamic urls?
I just got a Mozcrawl back and see lots of errors for overly dynamic urls. The site is a villa rental site that gives users the ability to search by bedroom, amenities, price, etc, so I'm wondering what the best way to keep these types of dynamically generated pages with urls like /property-search-page/?location=any&status=any&type=any&bedrooms=9&bathrooms=any&min-price=any&max-price=any from indexing. Any assistance will be greatly appreciated : )
Technical SEO | | wcbuckner0 -
What is the best URL designed for a product page?
Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google? And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!
Technical SEO | | gallreddy0 -
Drupal URL Aliases vs 301 Redirects + Do URL Aliases create duplicates?
Hi all! I have just begun work on a Drupal site which heavily uses the URL Aliases feature. I fear that it is creating duplicate links. For example:: we have http://www.URL.com/index.php and http://www.URL.com/ In addition we are about to switch a lot of links and want to keep the search engine benefit. Am I right in thinking URL aliases change the URL, while leaving the old URL live and without creating search engine friendly redirects such as 301s? Thanks for any help! Christian
Technical SEO | | ChristianMKTG0 -
Including spatial location in URL structure. Does subfolder number and keyword order actually matter?
The SEOMoz On-Page report for my site brings up one warning (among others) that I find interesting: Minimal Subfolders in the URL My site deals with trails and courses for both races and general running. The structure for a trail is, for example: /trails/Canada/British-Columbia/Greater-Vancouver-Regional-District/Baden--Powell-Trail/trail/2 The structure for courses is: /course/28 In both cases, the id at the end is used for a database lookup. I'm considering an URL structure that would be: /trail/Baden-Powell-Trail/ca-bc-vancouver This would use the country code (CA) and sub-country code (BC) along with the short name for the region. This could be good because: it puts the main keyword first the URL is much shorter there are only 3 levels in the URL structure However, there is evidence, from Google's Matt Cutts, that the keyword order and URL structure don't matter in that way: See this post: http://www.seomoz.org/q/all-page-files-in-root-or-to-use-directories If Matt Cutts says they aren't so important then why are they listed in the SEOMoz On-Page Report? I'd prefer to use /trail/ca-bc-vancouver/Baden-Powell-Trail. I'll probably do a similar thing for courses. Is this a good idea? Thoughts? Many thanks, in advance, for your help. Cheers, Edward watch?v=l_A1iRY6XTM watch?v=gRzMhlFZz9I
Technical SEO | | esarge0
