Which URL structure holds the best SEO value?
-
Hello Community!
We are rewriting URLs to better rank and provide better visual usability to our visitors.
Would it be better to serve a URL that looks like this:
www.domain.com/category-subcategory
or
www.domain.com/category/subcategory
Please note the slight difference--the 2nd URL calls out a category that has a subcategory under it. Would it give us more value? Does it make a difference?
Thanks in advance!
-
You're welcome
-
Thanks Andy. Much appreciated.
-
My own preference is to try and add folders as with the second option because for visuals, it is easier to see where you are.
In terms of SEO benefit, it is unlikely one will give you more than another. This will be predominately dominated by your content and paying attention to basics (Meta, etc.)
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topic Cluster: URL Best Practices
I'm trying to be mature and employ the Topic Cluster strategy to my content. In doing so I realized there are a few URL options. Some more difficult to execute than others. -Is it important to call out the Pillar Topic in your subtopic URL?
Technical SEO | | dkellyagile
-Does the Pillar Topic need to have its own landing page? (As opposed to just being part of the blog.) Here's an Example: My Pillar is: Inbound vs. Outbound
My subtopic is: Marketing Platforms Here are the URL options I can think of... Option 1: https://pipelineinbound.com/blog/inbound-vs-outbound-marketing-platforms/ Option 2: https://pipelineinbound.com/blog/which-marketing-platforms/ Option 3: https://pipelineinbound.com/blog/marketing-platforms-inbound-vs-outbound/ Option 4 (Hardest): https://pipelineinbound.com/inbound-vs-outbound/marketing-platforms/ Are there some fundamental best practices for URL structure and Link Building as it pertains to Topic Clusters? Thanks!0 -
Acquired domains for SEO
hi there, For one of our insurance websites we acquired a domain, this domain is going to be redirected to our domain. After some research we discovered the domain we've bought also includes other domains which 301 redirect to specific 'insurance products'. These domains are also included in the deal. But what is the best technical solution for redirecting these specific redirected product domains? They already redirect to the product pages of the domain we've bought, so after redirect this domain, the sub (product) redirected domains will also link to us. It would be like this: A) www.sub-carinsurancesite.nl (301) -> www.domain-we-bought.com/car-insurance -> www.ourdomain.com/car-insurance
Technical SEO | | remkoallertz
B) www.sub-carinsurancesite.nl (301) -> www.ourdomain.com/car-insurance & www.domain-we-bought.com/car-insurance -> www.ourdomain.com/car-insurance etc0 -
What is best practice for fixing urls that have duplicate content, non-static and other issues?
Hi, I know there are several good answers regarding duplicate content issues on this website already, however I have a question that involves the best way to avoid negative SEO impacts if I change the urls for an ecommerce site. Basically a new client has the following website http://www.gardenbeauty.co.uk and I notice that it suffers from duplicate content due to the http://www version and the non www version of the pages - this seems quite easy to fix using the guidance on this website. However I notice that the product page urls are far from ideal in that they have several issues including:- (a) they are mostly too long (b) don't include the keyword terms (in terms of best practice) (c) they don't use Static URLS An example of one these product urls would be http://www.gardenbeauty.co.uk/plant-details.php?name=Autumn Glory&p_genus=Hebe&code=heagl&category=hebe I'd like to address these issues, but the pages rank highly for the products themselves, therefore my question is what would you recommend I do to fix the urls without risking the high positions that many of these product pages have? thanks, Ben
Technical SEO | | bendyman0 -
Maintaining Link Value Of Old URLS With 301 Redirects
Large ecommerce site that has been around for a long time (15+ years.) During that time technology has changed a lot and we are running into issues maintaining 301 redirects for very old urls. For example we have a good amount of links to product and category pages. Some of the old links are to products that still exist and will exist for many years to come.(of note little to no traffic comes via these links. Most of them are close to 9 years old so they are buried deep within articles, forums, or websites) However as we make changes to the site and URL structure these old urls are taking up more resources to continue to maintain 301 redirects. I am Leary of no longer supporting them because I do not want it to impact rankings however there is concern on how much development time and technology resources it takes to continue to support as time goes on. Does anyone have experience handling redirects 3 or 4 url structures old? Looking for insight from someone who has crossed this bridge before.
Technical SEO | | RMATVMC0 -
Is dash problem for seo?
My web site http://www.green-lotus-trekking.com is this problem for google search engine optimization? Some little percentage problem or totally I am in Confusion?
Technical SEO | | agsln0 -
Getting Rid of Duplicate Page Titles After URL Structure Change
I've had all sorts of issues with google when they just dropped us on our head a few weeks ago. Google is crawling again after I made some changes, but they're still not ranking our content like they were so I have a few questions. I changed our url structure from /year/month/date/post-title to just /post-title and 301 redirected the old link structure to the new. When I look I see over 3000 duplicate title errors listing both versions of the url. 1. How do I get google to crawl the old url structure and recognize the 301 redirect and update the index? 2. Google is crawling the site again, but they're not ranking us like they were before. We're in a highly competitive category and I'm aware of that, but we've always been an authority in our niche. We have plenty of quality backlinks and often we're originators of the content which is then rewritten by a trillion websites everywhere. We're not the best at writing and titles, but we're working on it and this did not matter much to google previously as it was ranking us pretty highly on the front page and certainly ranking us over many sites that are ranking above us today. Some backlinks http://www.alexa.com/site/linksin/dajaz1.com A few examples - if you google twista gucci louis prada you'll see many of the sites who trackbacked to us since we premiered the song rank much higher than us. 3 weeks ago we were ranking above them. http://dajaz1.com/twista-gucci-louis-prada/ google search jadakiss consignment mixtape 3 weeks ago we were ranking higher than all 4 sites ranking above us. The sites ranking above us even link to us or mention us, yet they rank above us now. original content here http://dajaz1.com/watch-jadakiss-confirms-cosignment-mixtape-2012-schedule/ I could throw out a ton of examples like this. How do we get google to rank us again. It should be noted that I'm not using any SEO plugin's on the site. I hand coded what's in there, and I know I can probably do it better so any tips or ideas is welcome. I'm pretty sure that our issues were caused by the Yoast SEO Plugin as when I search site:dajaz1.com the pages and topics that display were all indexed while the plugin was active. I've since removed it and all calls to it in the database, but I'm pretty nervous about plugins right now. Which brings me to my third and final question How do I get rid of the page category and topic pages that were indexed and seem to be ranking higher than the rest of our content? I lied one more. For category url I've set it to remove the category base so the url is dajaz1.com/news or dajaz1.com/music is that preferable or is this causing me issues? Any feedback is appreciated. Also google is crawling again (see attached image) but the Kilobytes downloaded per day hasn't. Should I be concerned about this? Gd9i6
Technical SEO | | malady0 -
Global SEO Targeting
Hi, I have a website currently on the domain example.co.uk (.com is not available) I'm looking to enter other markets such as Brazil, Russia - obviously content will need to change to suit the desired market / language. I'm looking for some information on the best practice to enter foreign markets. I was thinking maybe to create individual sites for each location eg: example.br example.ru This way I could localise each site in terms of business directories, content, language etc. Or have my example.co.uk with various languages on it Experience, suggestions are welcomed - thanks.
Technical SEO | | Socialdude0