Maintaining Link Value Of Old URLS With 301 Redirects
-
Large ecommerce site that has been around for a long time (15+ years.) During that time technology has changed a lot and we are running into issues maintaining 301 redirects for very old urls. For example we have a good amount of links to product and category pages. Some of the old links are to products that still exist and will exist for many years to come.(of note little to no traffic comes via these links. Most of them are close to 9 years old so they are buried deep within articles, forums, or websites) However as we make changes to the site and URL structure these old urls are taking up more resources to continue to maintain 301 redirects. I am Leary of no longer supporting them because I do not want it to impact rankings however there is concern on how much development time and technology resources it takes to continue to support as time goes on.
Does anyone have experience handling redirects 3 or 4 url structures old? Looking for insight from someone who has crossed this bridge before.
-
We have changed the URLS a few times over the past decade. It is just maintaining some of the super old backlinks to category and product pages that are getting harder to maintain.
I appreciate you taking the time to answer.
-
Okay, got it. To figure out how much value you're getting from that traffic, you need to figure out what you want customers to do once they hit those pages. If the customers do the thing you want them to do (buy, lead gen, consume more content, etc), then you still want to keep those redirects. If they don't, you can probably kill them without any repercussions to the brand/site. You can also reach out to those sites that are hosting your old links and ask them to put in new, more relevant links, if those links are still valuable in that the traffic from that link drives customers to do the action you want them to do.
I also wanted to add something that, I know you may fully realize, but no one has said yet, for every page that you're 301'ing to the new structure, you can take that old page and those old assets off your server. All you need is the 301 redirect code.
-
So you have old URLs; have they been changed already?
I'm assuming not since you're getting great traffic from organic. If that's the case, why change them? There appears to be no problem unless I'm missing something (assuming you haven't changed the URL).
This may be a question for developers that have more knowledge.
Thanks!
-
Erica,
Thank you so much for the response. To clarify so that i understand your recommendation correctly. The pages do still get traffic, some get a lot of traffic from organic search. They just do not get a lot of referral traffic from other websites. For example I have a lot of cases where a customer links to one of our products in a tutorial they did on their website. Because the tutorial is old the link to us is from many years ago and the url has a super old url structure. And maintaining the system that helps figure out where that old url should point to on our site is causing the problem. Because it is hard to know how to judge how much value is coming from that link from an SEO perspective I am having a hard time determining if we should continue to maintain these very old urls linking to us from external domains.
Does that help clarify?
-
If you don't get any traffic to these very old pages, there's really no reason to keep the redirects. When we rebranded from SEOmoz.org to Moz.com, we killed a lot of very old pages that didn't get any traffic anymore. We didn't redirect them, just tossed them away. We only redirected out-dated pages that were still getting traffic.
-
Cole,
First thanks for the response.
I probably should have added a bit more detail for clarification. The simple 301 redirect example.com/product-a-123-xyz.html is 301 redirected to example.com/product-a can be handled easily.
However because some of the Old urls had dynamic aspects to them our system has to run code to handle the redirect logic so that the 301 redirect takes sends them the to correct place. For example we sell tires for motorcycles. Because of old technology the url 10 years ago included vehicle specific elements like the year, model brand. Right now we have redirect logic that recognizes that the link is coming in from an old dynamic url and 301 redirect the customer to that specific tire on our site. Then at the product level they can then choose which vehicle they have, all dynamic aspects are taken care of now with ajax. But maintaining that old logic is eating up resources and I am debating if it is worth doing so.
-
Let me make sure I understand your question. You have migrated several (old) URLs into one (new) URL.
I would simply 301 redirect any old URL to a new URL that relates. For example, example.com/product-a-123-xyz.html is 301 redirected to example.com/product-a
You don't have to worry about what articles, bookmarks, etc. have the wrong URL because they are now redirected to the correct URL to maintain link value.
Do not 301 redirect page A to Page B that does not relate.
If you have any other 404s that come up via GWT or Moz and you have a relevant page for that 404, then go ahead and place a 301 redirect in. I would monitor this weekly (every Monday for example). It shouldn't be more than 20-30 to go through at most and that way you continue monitoring link value.
Does this answer your question? I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken URL Links
Hi everyone, I have a question regarding broken URL links on my website. Late last year I move my site from an old platform to Shopify, and now have broken URL links giving out 4xx errors. When I look at Moz Pro>Campaigns>Insights>links, I can see the top broken URL links, however there is a difference if copy & paste URL directly from Moz Pro and by Export CSV file. For example below, If I copy and paste links direct from Moz Pro, it has the “http://” in front as below: http://www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg But when I export the list of links as an CSV file, the http:// is removed. www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg Another Example below: By copy & paste URL direct from Moz Pro
Technical SEO | | johnwall
http://thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue By export CSV file.
thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue Which one do I use to enter into the “Redirect From” field in Shopify URL Redirects? Do I need to have the http:// in front of the URL? Or is it not required for redirects to work? Kind Regards, John Wall
The Hair Hub0 -
Missing 301 redirects
I just had a developer friend call me in a panic, because they had gone live with a new site and found out (the hard way) that they had missed some pages on their 301 redirects. So the pages are appearing in Google but serving 404s. Ouch! So their question was: other than running a report for 404 errors in something like Screaming Frog, is there a way to hunt down ONLY pages serving 404s, then export to CSV so they can be redirected? Anyone got any tricks up their sleeve?
Technical SEO | | muzzmoz0 -
301 redirects without .htaccess
I have a client that recently moved from an old ZenCart e-commerce site to Volusion. The domain name did not change. We need to redirect a bunch of the old URLs; however, Volusion's redirect tool does not work for URLS with "?" . The old ZenCart structure is: http://www.mydomain.com/index.php?main_page=product_info&products_id=563 Volusion is a hosted platform and we do not have access to the .htaccess file. Any suggestions on a workaround? Thanks!Nancy <colgroup><col width="960"></colgroup>
Technical SEO | | NancyVPS
| |0 -
Creating a CSV file for uploading 301 redirect URL map
Hi if i'm bulk uploading 301 redirects whats needed to create a csv file? is it just a case of creating an excel spreadsheet & have the old urls in column A and new urls in column B and then just convert to csv and upload ? or do i need to put in other details or paremeters etc etc ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
To 301 redirect or not to 301 redirect? duplicate content problem www.domain.com and www.domain.com/en/
Hello, If your website is getting flagged for duplicate content from your main domain www.domain.com and your multilingual english domain www.domain.com/en/ is it wise to 301 redirect the english multilingual website to the main site? Please advise. We've recently installed the joomish component to one of our joomla websites in an effort to streamline a spanish translation of the website. The translation was a success and the new spanish webpages were indexed but unfortunately one of the web developers enabled the english part of the component and some english webpages were also indexed under the multilingual english domain www.domain.com/en/ and that flagged us for duplicate content. I added a 301 redirect to redirect all visitors from the www.domain/en/ webpages to the main www.domain.com/ webpages. But is that the proper way of handling this problem? Please advise.
Technical SEO | | Chris-CA0 -
How do I 301 redirect a number of pages to one page
I want to redirect all pages in /folder_A /folder_B to /folder_A/index.php. Can I just write one or two lines of code to .htaccess to do that?
Technical SEO | | Heydarian0 -
Ajax #! URLs, Linking & Meta Refresh
Hi, We recently underwent a platform change and unfortunately our updated ecom site was coded using java script. The top navigation is uncrawlable, the pertinent product copy is undetectable and duplicated throughout the code, etc - it needs a lot of work to make it (even somewhat) seo-friendly. We're in the process of implementing ajax #! to our site and I've been tasked with creating a document of items that I will test to see if this solution will help our rankings, indexing, etc (on Google, I've read the issues w/ Bing). I have 2 questions: 1. Do I need to notify our content team who works on our linking strategy about the new urls? Would we use the #! url (for seo) or would we continue to use the clean url (without the #!) for inbound links? 2. When our site transferred over, we used meta refresh on all of the pages instead of 301s for some reason. Instead of going to a clean url, our meta refresh says this: . Would I update it to have the #! in the url? Should I try and clean up the meta refresh so it goes to an actual www. url and not this browsererrorview page? Or just push for the 301? I have read a ton of articles, including GWT docs, but I can't seem to find any solid information on these specific questions so any help I can get would be greatly appreciated. Thanks!
Technical SEO | | Improvements0 -
301 redirect: Old pages to new
Hi, We have recently made some changes to our agency site. Looking in webmaster tools we have identified a number of old pages with existing link juice. Not a great deal mostly 32/100 PA. There are a mixture of URLs "meet the team" and people pages etc. The anchor text on the majority of pages is our brand name. Could we now 301 all these pages to one page, or is this a no no in the eyes of Google? Any help greatly appreciated. Best Regards Sean
Technical SEO | | Yozzer0